New
AI - Powered Qualitative Research
Decode AI Moderator
Decode AI Moderator
Decode AI Moderator
AI moderated qualitative interviews that adapt in real time and deliver structured insights instantly
Run fully automated qualitative interviews with an AI that understands context, emotion, and intent.
AI moderated qualitative interviews that adapt in real time and deliver structured insights instantly
Run fully automated qualitative interviews with an AI that understands context, emotion, and intent.
Decode AI Moderator is part of the Entropik Decode platform, built to help teams scale qualitative research
without compromising depth or rigor.
Decode AI Moderator is part of the Entropik Decode platform, built to help teams scale qualitative research without compromising depth or rigor.
Decode AI Moderator is part of the Entropik Decode platform, built to help teams scale qualitative research without compromising depth or rigor.
Start AI moderated interviews
Start AI moderated interviews
Start AI moderated interviews
Start AI moderated interviews
Request a demo
Request a demo
Built to replace manual moderation, not assist it
Built to replace manual moderation, not assist it
Traditional qualitative interviews rely on static scripts, inconsistent probing, and manual analysis.
Decode AI Moderator takes over the entire moderation workflow, from question planning to adaptive probing and post session insights, so teams can run more interviews faster with consistent quality.
Traditional qualitative interviews rely on static scripts, inconsistent probing, and manual analysis.
Decode AI Moderator takes over the entire moderation workflow, from question planning to adaptive probing and post session insights, so teams can run more interviews faster with consistent quality.
✗ Traditional Approach
Static discussion scripts
Inconsistent human probing
Hours of manual video review
Slow, expensive, hard to scale
Analysis bias and missed nuances
✗ Traditional Approach
Static discussion scripts
Inconsistent human probing
Hours of manual video review
Slow, expensive, hard to scale
Analysis bias and missed nuances
✓ Decode AI Moderator
Adaptive, stimulus-aware questioning
Consistent AI probing every session
Instant summaries and clips
Scale to hundreds of interviews
Emotion and intent detection
✓ Decode AI Moderator
Adaptive, stimulus-aware questioning
Consistent AI probing every session
Instant summaries and clips
Scale to hundreds of interviews
Emotion and intent detection
Everything the moderator used to handle automated
Everything the moderator used to handle automated
1. Stimuli Aware Question Planning
Design structured qualitative studies in seconds.
Translates goals into hybrid qualitative and quantitative questions
Organizes questions around each stimulus automatically
Allows control over conversation depth per goa
Ensures coverage of emotional, functional, and perception metrics
Adapts dynamically based on participant responses
A complete, structured interview guide created instantly.
1. Stimuli Aware Question Planning
Design structured qualitative studies in seconds.
Translates goals into hybrid qualitative and quantitative questions
Organizes questions around each stimulus automatically
Allows control over conversation depth per goa
Ensures coverage of emotional, functional, and perception metrics
Adapts dynamically based on participant responses
A complete, structured interview guide created instantly.
1. Stimuli Aware Question Planning
Design structured qualitative studies in seconds.
Translates goals into hybrid qualitative and quantitative questions
Organizes questions around each stimulus automatically
Allows control over conversation depth per goa
Ensures coverage of emotional, functional, and perception metrics
Adapts dynamically based on participant responses
A complete, structured interview guide created instantly.
2. AI Driven Adaptive Moderation
Moderation that understands people, not just scripts.
Responds dynamically to how participants speak and react
Probes deeper or simplifies questions as needed
Transitions naturally across stimuli
Maintains conversational flow while ensuring analytical depth
Every interview feels natural, focused, and insight-rich.
2. AI Driven Adaptive Moderation
Moderation that understands people, not just scripts.
Responds dynamically to how participants speak and react
Probes deeper or simplifies questions as needed
Transitions naturally across stimuli
Maintains conversational flow while ensuring analytical depth
Every interview feels natural, focused, and insight-rich.
2. AI Driven Adaptive Moderation
Moderation that understands people, not just scripts.
Responds dynamically to how participants speak and react
Probes deeper or simplifies questions as needed
Transitions naturally across stimuli
Maintains conversational flow while ensuring analytical depth
Feature Title
Every interview feels natural, focused, and insight-rich.
3. Question Level Analytics
See exactly which questions drive meaningful insight.
Sentiment and emotional tone per question
Response depth, clarity, and confidence scoring
Emotional trajectory across the interview
Key themes, motivations, and concerns
Cross-participant comparison
Continuously improve discussion guides using data.
3. Question Level Analytics
See exactly which questions drive meaningful insight.
Sentiment and emotional tone per question
Response depth, clarity, and confidence scoring
Emotional trajectory across the interview
Key themes, motivations, and concerns
Cross-participant comparison
Continuously improve discussion guides using data.
3. Question Level Analytics
See exactly which questions drive meaningful insight.
Sentiment and emotional tone per question
Response depth, clarity, and confidence scoring
Emotional trajectory across the interview
Key themes, motivations, and concerns
Cross-participant comparison
Continuously improve discussion guides using data.
4. Stimulus Performance Score
Measure how each stimulus actually performs.
Emotional intensity and sentiment scoring
Engagement and attention patterns
Recall and comprehension measurement
Response quality and level of detail
Side-by-side comparison across variants
Ideal for creative testing and concept validation.
4. Stimulus Performance Score
Measure how each stimulus actually performs.
Emotional intensity and sentiment scoring
Engagement and attention patterns
Recall and comprehension measurement
Response quality and level of detail
Side-by-side comparison across variants
Ideal for creative testing and concept validation.
4. Stimulus Performance Score
Measure how each stimulus actually performs.
Emotional intensity and sentiment scoring
Engagement and attention patterns
Recall and comprehension measurement
Response quality and level of detail
Side-by-side comparison across variants
Ideal for creative testing and concept validation.
5. Automatic summaries and highlight clips
Insights delivered the moment interviews end.
Generates concise summaries per stimulus
Identifies positive, negative, and uncertain reactions
Flags confusion and emotional peaks automatically
Produces highlight clips mapped to key insights
Outputs ready to share across teams instantly — zero manual tagging.
5. Automatic summaries and highlight clips
Insights delivered the moment interviews end.
Generates concise summaries per stimulus
Identifies positive, negative, and uncertain reactions
Flags confusion and emotional peaks automatically
Produces highlight clips mapped to key insights
Outputs ready to share across teams instantly — zero manual tagging.
5. Automatic summaries and highlight clips
Insights delivered the moment interviews end.
Generates concise summaries per stimulus
Identifies positive, negative, and uncertain reactions
Flags confusion and emotional peaks automatically
Produces highlight clips mapped to key insights
Feature Title
Outputs ready to share across teams instantly — zero manual tagging.
Designed for modern qualitative research teams
Designed for modern qualitative research teams
Decode AI Moderator is used for
Decode AI Moderator is used for
Ad & Creative Testing
Test creatives, scripts, and campaigns with deep emotional and perceptual feedback before launch.
Ad & Creative Testing
Test creatives, scripts, and campaigns with deep emotional and perceptual feedback before launch.
Concept & Packaging Evaluation
Validate new concepts and packaging designs against real consumer reactions and.
Concept & Packaging Evaluation
Validate new concepts and packaging designs against real consumer reactions and.
Brand Perception Studies
Explore how your brand is perceived across segments with consistent, unbiased moderation.
Brand Perception Studies
Explore how your brand is perceived across segments with consistent, unbiased moderation.
UX, UI & Onboarding
Run usability interviews at scale — uncovering friction, confusion, and delight in digital.
UX, UI & Onboarding
Run usability interviews at scale — uncovering friction, confusion, and delight in digital.
Shopper & Decision Research
Understand purchase drivers, category navigation, and in-store or digital decision-making journeys.
Shopper & Decision Research
Understand purchase drivers, category navigation, and in-store or digital decision-making journeys.
Customer Journey Deep Dives
Map emotional highs and lows across touchpoints to find moments that drive or erode loyalty.
Customer Journey Deep Dives
Map emotional highs and lows across touchpoints to find moments that drive or erode loyalty.
Why Decode AI Moderator leads the market
Only Decode combines every component of qualitative research automation into a single, seamless workflow built for modern research teams.
Fully automated AI moderation
Stimuli-aware question planning
Real-time adaptive probin
Question-level analytics
Stimulus performance scoring
Instant summaries and highlight clips
Why Decode AI Moderator leads the market
Only Decode combines every component of qualitative research automation into a single, seamless workflow built for modern research teams.
Fully automated AI moderation
Stimuli-aware question planning
Real-time adaptive probin
Question-level analytics
Stimulus performance scoring
Instant summaries and highlight clips
From setup to insight in four steps
From setup to insight in four steps
Get started in minutes and take full control of your digital assets. From signup to secure trading, everything is built for speed and clarity.
Get started in minutes and take full control of your digital assets. From signup to secure trading, everything is built for speed and clarity.
1
Create a Study
Use guided setup or upload your existing discussion guide
1
Create a Study
Use guided setup or upload your existing discussion guide
2
Configure
Set duration, voice, language, consent, and scheduling
2
Configure
Set duration, voice, language, consent, and scheduling
3
Run Interviews
Live AI moderation with real-time adaptive probing
3
Run Interviews
Live AI moderation with real-time adaptive probing
4
Get Insights
Transcripts, analytics, summaries, scores, and clips instantly
4
Get Insights
Transcripts, analytics, summaries, scores, and clips instantly
Start AI moderated interviews
Start AI moderated interviews
Book a demo
Book a demo
Start AI moderated interviews
Start AI moderated interviews
Book a demo
Book a demo
Run qualitative interviews at scale without losing depth
Run qualitative interviews at scale without losing depth
Run qualitative interviews at scale without losing depth
Decode AI Moderator helps teams move faster while preserving insight quality and human nuance.
Entropik
Book Your AI Research Demo
Entropik
Book Your AI Research Demo
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Copyright © 2025 – All Right Reserved
Technologies
Security & Legal
Copyright © 2025 – All Right Reserved
Technologies
Security & Legal
Copyright © 2025 – All Right Reserved