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Case Study

Emotion AI Consumer Research Helps Credit Card Design Decisions

February 23, 2023
10 min

Credit cards are the most established cashless mode of payment in the market. In fact, they have revolutionized the way consumers do their travel, event tickets, and shopping purchasing via online platforms. Research forecasts that the revenue with credit cards issued in the APAC region will rise up to $20 trillion, which is almost 3x growth in the number. A 100-year-old Malaysian bank was looking to launch credit cards and wanted to understand consumer preference for design, hence it turned over to Emotion AI based Consumer Research

The traditional survey methods used to determine user preference by the bank were ineffective. Such methods failed to identify the ‘true’ feelings of card users about the design, and horizontal/ vertical placements.

Thus, the bank engaged Entropik Tech to get a better understanding of the subconscious preferences of consumers and use advanced emotion based consumer research AI tools. Entropik’s Affect Lab – an emotion AI solution – used Eye Tracking to capture the subconscious behavior and true feelings of consumers.

As a result, actionable insights and recommendations for card design and placements were offered, helping the bank decide the most preferred card.

Key Highlights

  • Recommended card options faired 64% higher
  • Actionable insights helped to develop a behavorial positioning map
  • Optimized branding for a higher acceptance rate in the target market

Entropik’s Affect Lab, provides actionable insights and recommendation to optimize products and branding as per consumers cognitive preferences and helps businesses get a competitive edge in the target market.

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