# Entropik: AI-Powered Consumer Research & Insights Platform Entropik helps brands and researchers generate consumer insights through AI-powered qualitative and quantitative research, creative testing, and automated analysis. ## Sitemap https://www.entropik.io/sitemap.xml ## Products - [AI Moderator](https://www.entropik.io/platform/ai-moderator): Mira, Decode's AI moderator, runs fully autonomous 1:1 qualitative interviews with adaptive follow-up questions, multilingual moderation, and real-time facial and voice emotion AI to surface the gap between what participants say and what they feel. - [Consumer Insights](https://www.entropik.io/platform/consumer-insights): AI-powered consumer insights platform that combines surveys, qualitative research, emotion analysis, and behavioral data to uncover what consumers truly think, feel, and intend. - [User Research](https://www.entropik.io/platform/user-research): User research and usability testing platform that leverages eye tracking, emotion AI, and behavioral analytics to identify friction points and improve digital experiences. - [AI Creative Insights](https://www.entropik.io/platform/ai-creative-insights): AI-powered creative testing platform that predicts audience attention, emotional engagement, and campaign effectiveness before launch. - [Insights Hub](https://www.entropik.io/platform/insights-hub): Centralized research repository that helps teams organize, search, connect, and activate consumer and user insights across studies. ## Industry Solutions - [Retail Solutions](https://www.entropik.io/solutions/solution-by-industries/solutions-retail): Consumer research solutions for retail and e-commerce brands focused on shopper behavior, merchandising, customer experience, and conversion optimization. - [Financial Services Solutions](https://www.entropik.io/solutions/solution-by-industries/solutions-financial-services): Research and customer intelligence solutions for banking, insurance, fintech, and financial services organizations. - [Healthcare Solutions](https://www.entropik.io/solutions/solution-by-industries/solutions-healthcare): Research platform designed to capture patient feedback, healthcare experiences, and treatment-related insights. - [Technology & Software Solutions](https://www.entropik.io/solutions/solution-by-industries/solutions-technology-and-software): User research and product experience solutions for SaaS, software, and technology companies. - [CPG Solutions](https://www.entropik.io/solutions/solution-by-industries/solutions-cpg): Consumer packaged goods research solutions for innovation testing, packaging evaluation, shopper insights, and brand growth. ## Teams Solution - [UX Design Team](https://www.entropik.io/solutions/solution-by-teams/ux-design-team): Research tools for UX professionals conducting usability testing, eye tracking studies, and experience optimization. - [Marketing Team](https://www.entropik.io/solutions/solution-by-teams/marketing-team): Consumer insights and creative intelligence solutions that help marketers optimize campaigns, messaging, and brand performance. - [Product Team](https://www.entropik.io/solutions/solution-by-teams/product-team): Product research platform for validating concepts, prioritizing features, and improving customer experiences. - [Research Team](https://www.entropik.io/solutions/solution-by-teams/research-team): End-to-end research platform for qualitative, quantitative, and mixed-method studies at scale. ## Use Cases - [Use Cases Overview](https://www.entropik.io/solutions/use-cases): Hub page listing every research use case supported by Decode across consumer research, user research, and creative testing. - [In-Depth Interviews](https://www.entropik.io/solutions/use-cases/in-depth-interviews): Conduct one-on-one interviews to explore consumer motivations, attitudes, and unmet needs in depth. - [Focus Group Discussion](https://www.entropik.io/solutions/use-cases/focus-group-discussion): Run online focus groups and moderated group discussions with automated transcription, analysis, and emotion insights. - [Diary Studies](https://www.entropik.io/solutions/use-cases/diary-studies): Capture in-the-moment consumer and user experiences over days or weeks through longitudinal, multimedia diary entries. - [Video & Audio Response Collection](https://www.entropik.io/solutions/use-cases/video-audio-response-collection): Collect video and audio responses from participants and analyze what they say alongside facial and voice emotion signals. - [Concept Testing](https://www.entropik.io/solutions/use-cases/concept-testing): Validate product, campaign, and innovation concepts with target consumers before investing in development or launch. - [Usage & Attitude Studies](https://www.entropik.io/solutions/use-cases/usage-attitude-studies): Understand category usage, consumption habits, and consumer attitudes to inform segmentation and strategy. - [Brand Tracking](https://www.entropik.io/solutions/use-cases/brand-tracking): Monitor brand health metrics such as awareness, consideration, and preference over time. - [Brand Perception](https://www.entropik.io/solutions/use-cases/brand-perception): Measure how consumers perceive and feel about a brand, its positioning, and its competitors. - [Price Testing](https://www.entropik.io/solutions/use-cases/price-testing): Test price points and price sensitivity to find the optimal pricing for products and services. - [Conjoint Testing](https://www.entropik.io/solutions/use-cases/conjoint-testing): Use conjoint analysis to understand how consumers trade off product features, attributes, and price. - [Consumer Journey](https://www.entropik.io/solutions/use-cases/consumer-journey): Map the end-to-end consumer journey to uncover key touchpoints, motivations, and pain points. - [Path to Purchase Analysis](https://www.entropik.io/solutions/use-cases/path-to-purchase-analysis): Analyze how shoppers move from awareness to purchase to identify decision drivers and drop-off points. - [Shopper Insights](https://www.entropik.io/solutions/use-cases/shopper-insights): Understand shopper behavior, in-store and online decision making, and the factors that drive purchase. - [Planogram Testing](https://www.entropik.io/solutions/use-cases/planogram-testing): Test shelf layouts and product placement to improve visibility, navigation, and sales at shelf. - [Package Testing](https://www.entropik.io/solutions/use-cases/package-testing): Evaluate packaging designs for shelf standout, attention, emotional appeal, and purchase intent. - [Social Media](https://www.entropik.io/solutions/use-cases/social-media): Test social media content and campaigns to understand audience attention, engagement, and emotional response. - [Ad Testing](https://www.entropik.io/solutions/use-cases/ad-testing): Pre-test advertising with attention, emotion, and engagement metrics to optimize ads before launch. - [Creative Testing](https://www.entropik.io/solutions/use-cases/creative-testing): Evaluate creative assets across formats to predict performance and identify the strongest variants. - [TV or Display Ads Testing](https://www.entropik.io/solutions/use-cases/tv-or-display-ads-testing): Test TV commercials and display ads with facial coding, eye tracking, and attention measurement. - [OOH Testing](https://www.entropik.io/solutions/use-cases/ooh-testing): Test out-of-home creatives such as billboards and posters for visibility, attention, and message impact. - [Banner Testing](https://www.entropik.io/solutions/use-cases/banner-testing): Optimize digital banner ads for attention, clarity, and click-worthiness before they go live. - [AI Creative Recommendations](https://www.entropik.io/solutions/use-cases/ai-creative-recommendations): Get AI-generated recommendations to improve creative assets based on predicted attention and engagement. - [Eye Gaze Tracking](https://www.entropik.io/solutions/use-cases/eye-gaze-tracking): Use webcam-based eye tracking to see where attention lands on ads, packaging, websites, and other visual stimuli. - [Prototype Testing](https://www.entropik.io/solutions/use-cases/prototype-testing): Validate prototypes and designs for usability, attention, and interaction before development begins. - [Live Website Testing](https://www.entropik.io/solutions/use-cases/live-website-testing): Test live websites with real users to identify friction, confusion, and drop-off in the experience. - [Live Mobile App Testing](https://www.entropik.io/solutions/use-cases/live-mobile-app-testing): Run usability tests on live mobile apps to uncover issues in real user journeys. - [Task-Based Research](https://www.entropik.io/solutions/use-cases/task-based-research): Measure how users complete defined tasks to evaluate usability, success rates, and efficiency. - [A/B Testing](https://www.entropik.io/solutions/use-cases/a-b-testing): Compare design or content variants with real users to determine which version performs better. - [Preference Testing](https://www.entropik.io/solutions/use-cases/preference-testing): Ask users to choose between design options to understand preferences and the reasons behind them. - [Tree Testing](https://www.entropik.io/solutions/use-cases/tree-testing): Evaluate the findability of content and the effectiveness of a site or app's navigation structure. - [Card Sorting](https://www.entropik.io/solutions/use-cases/card-sorting): Learn how users group and label information to design intuitive information architecture. - [Multi-Format File Import](https://www.entropik.io/solutions/use-cases/multi-format-file-import): Import existing research files such as videos, audio, transcripts, and documents for AI-powered analysis and insight generation. ## Core Technology - [Facial Emotion AI](https://www.entropik.io/technology/facial-emotion-ai): Emotion recognition technology that analyzes facial expressions to measure audience reactions, engagement, and sentiment. - [Voice Emotion AI](https://www.entropik.io/technology/voice-emotion-ai): AI-powered voice analytics technology that detects emotions, tone, and sentiment from spoken responses. - [Attention Measurement](https://www.entropik.io/technology/attention-measurement): Attention analytics technology that measures focus, engagement, and visual attention across experiences. - [Gen AI Research Assistant](https://www.entropik.io/technology/gen-ai-research-assistant): AI research copilot that automates analysis, summarizes findings, identifies themes, and accelerates insight generation. - [Eye Gaze Tracking](https://www.entropik.io/technology/eye-gaze-tracking): Webcam-based eye tracking technology that reveals visual attention, gaze patterns, and user behavior without specialized hardware. - [Predictive Creative AI](https://www.entropik.io/technology/predictive-creative-ai): Predictive AI technology that forecasts creative performance, audience engagement, and campaign outcomes before launch. - [Synthetic Audience](https://www.entropik.io/synthetic-audience): Synthetic Audience Manager for AI Creative Insights that lets teams build reusable, evidence-grounded AI personas and compare attention, clarity, and resonance predictions persona by persona before scaling a creative. ## Product Demo - [Facial Coding Demo](https://www.entropik.io/experience-pages/facial-coding): Interactive demonstration of facial emotion analysis technology for measuring audience reactions. - [Voice AI Demo](https://www.entropik.io/experience-pages/voice-ai): Experience voice emotion analytics and sentiment detection capabilities in action. - [Focus Group Demo](https://www.entropik.io/experience-pages/focus-new): Explore AI-enhanced focus group research and qualitative insight generation workflows. - [AI Interview Demo](https://www.entropik.io/experience-pages/ai-interview): Experience AI-moderated interviews designed to scale qualitative research and automate analysis. - [Eye Tracking Demo](https://www.entropik.io/experience-pages/eye-tracking): Interactive demonstration of eye tracking technology, attention heatmaps, and visual engagement analytics. - [AI Creative Insights Demo](https://predictiveai.entropik.io/): Free interactive demo of Decode's Predictive Neuro AI. Upload up to 3 image creatives to get instant predictions on attention, focus, clarity, and visual impact before launch. ## Partner Program - [Partners](https://www.entropik.io/partners): Decode partner program for research agencies, qual firms, and independent researchers (white-label workspace, co-marketing, global panel access) and for resellers and channel partners (recurring margin, deal registration, sales enablement). - [Research ROI Calculator & Proposal Builder](https://www.entropik.io/partners/lead-magnet): Interactive tool for quantifying the business value of consumer insights and UX research and generating customized ROI proposals for stakeholder buy-in. - [Methodology Library](https://www.entropik.io/partners/methodology-library): Partner guide to choosing the right Decode product for a research objective, with use cases, sample sizes, turnaround times, a side-by-side product comparison, and a decision tree. - [Partner Sales Kit](https://www.entropik.io/partners/sales-kit): Library of partner sales and enablement assets, including product demo videos, buyer persona and industry one-pagers, onboarding and qualification guides, brand and launch materials, and co-sell scoping tools. - [Panel & Recruitment Guide](https://www.entropik.io/partners/panel-guide): Overview of Decode's 103M+ reachable participant panel across 151 markets, covering regional coverage, consumer, B2B and healthcare audiences, data quality controls, and typical fieldwork timelines. ## Competitors Comparison - [Decode vs Traditional Research Agencies](https://www.entropik.io/decode-vs-traditional-agencies): Compare Decode's AI-native research platform with traditional research agencies on speed, cost, scale, evidence depth, consistency, and operating model. - [Decode vs Dovetail](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-dovetail): Compare Entropik Decode and Dovetail across AI-powered research analysis, insight management, and research workflows. - [Decode vs Breyta](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-breyta): Comparison of AI research capabilities, qualitative analysis, and insight generation features. - [Decode vs Dragonfly AI](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-dragonfly-ai): Evaluate predictive attention, creative testing, and visual intelligence capabilities. - [Decode vs Neurons AI](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-neurons-ai): Compare AI-powered attention prediction, emotion analysis, and creative testing solutions. - [Decode vs Maze](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-maze): Compare user research, usability testing, participant feedback, and analytics capabilities. - [Decode vs dscout](https://www.entropik.io/resources/decode-vs-competitors/decode-vs.-dscout): Comparison of qualitative research, diary studies, and participant experience research platforms. - [Decode vs Userlytics](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-userlytics): Compare usability testing, user research, and experience analytics capabilities. - [Decode vs UXArmy](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-uxarmy): Evaluation of UX research, prototype testing, and participant recruitment solutions. - [Decode vs Useberry](https://www.entropik.io/resources/decode-vs-competitors/decode-vs.-useberry): Compare product testing, prototype validation, and user behavior analytics features. - [Decode vs Lyssna](https://www.entropik.io/resources/decode-vs-competitors/decode-vs.-lyssna): Comparison of user testing, preference testing, and UX research capabilities. - [Decode vs UserTesting](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-usertesting): Compare enterprise user research, usability testing, and customer experience insights. - [Decode vs Zappi](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-zappi): Comparison of consumer insights, concept testing, and innovation research platforms. - [Decode vs Suzy](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-suzy): Evaluate agile research, audience feedback, and consumer intelligence capabilities. - [Decode vs Sentient Decision Science](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-sentient-decision-science): Compare behavioral science, predictive analytics, and consumer research approaches. - [Decode vs Recollective](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-recollective): Comparison of online communities, qualitative research, and participant engagement capabilities. - [Decode vs Quantilope](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-quantilope): Compare automated quantitative research and advanced analytics capabilities. - [Decode vs Knit](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-knit): Evaluation of consumer research automation and insight generation features. - [Decode vs Fuel Cycle](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-fuel-cycle): Compare research communities, customer intelligence, and insight management platforms. - [Decode vs Discuss.io](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-discuss.io): Comparison of qualitative interviews, focus groups, and research collaboration features. - [Decode vs Discuss AI Moderator](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-discuss-io-ai-mod): Compare AI-moderated interview capabilities and qualitative research automation. - [Decode vs Maze AI Moderator](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-maze-ai-moderator): Comparison of AI-powered research moderation and automated insight generation. - [Decode vs Conveo](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-conveo): Evaluate conversational research and AI-driven interview capabilities. - [Decode vs GetWhy](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-getwhy): Compare AI consumer research, qualitative analysis, and decision intelligence platforms. - [Decode vs Strella](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-strella): Comparison of AI-led interviews, research automation, and participant insights. - [Decode vs Outset AI](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-outset-ai): Compare AI-moderated research, participant engagement, and insight generation. - [Decode vs Genway](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-genway): Evaluation of AI research workflows, automation, and qualitative intelligence. - [Decode vs Listen Labs](https://www.entropik.io/resources/decode-vs-competitors/decode-vs-listenlabs): Compare customer feedback intelligence and AI-powered research analysis. ## Resources - [Blog Articles](https://www.entropik.io/resources/blog-articles): Educational content covering consumer research, user research, AI insights, creative testing, and market research trends. - [Case Studies](https://www.entropik.io/resources/case-study): Real-world success stories demonstrating how organizations use Entropik to make better business decisions. - [Ads of the Week](https://www.entropik.io/resources/ads-of-the-week): Curated advertising campaigns analyzed through the lens of creative effectiveness and consumer engagement. - [News & Media](https://www.entropik.io/resources/news-media): Company announcements, industry recognition, media coverage, and corporate updates. - [Whitepapers](https://www.entropik.io/resources/whitepapers): In-depth research publications covering consumer behavior, AI research, and innovation trends. - [Reports & Guides](https://www.entropik.io/resources/reports-and-guides): Downloadable reports, research frameworks, benchmarks, and industry guides. - [Webinars](https://www.entropik.io/resources/webinars): On-demand and live sessions featuring industry experts, research methodologies, and platform demonstrations. - [Integrations](https://www.entropik.io/resources/integration): Overview of platform integrations and connected research workflows. - [Brand Assets](https://www.entropik.io/resources/brand-assets): Official logos, brand guidelines, marketing assets, and media resources. - [Terms of Use](https://www.entropik.io/terms-of-use): Legal terms governing the use of Entropik products and services. - [Cookies Policy](https://www.entropik.io/cookies-policy): Information about cookies, tracking technologies, and data collection practices. - [Privacy Policy](https://www.entropik.io/privacy-policy/en): Details about data privacy, security practices, and personal information handling. ## Support and Documentation - [Pricing](https://www.entropik.io/pricing): Explore Entropik pricing options, platform capabilities, and plans for research teams. - [About Us](https://www.entropik.io/about-us): Learn about Entropik's mission, leadership team, company vision, and innovation journey. - [Contact Us](https://www.entropik.io/contact-us): Connect with the Entropik team for sales inquiries, support, partnerships, and product information. - [Book a Demo](https://www.entropik.io/book-demo): Schedule a personalized platform demonstration with Entropik's research and insights experts.