Consumer Insights

Move Beyond Opinions. Uncover What Consumers Truly Feel.

Move from opinions to evidence. Understand what consumers say, feel, and intend.
Combine surveys, video, social and support into one evidence layer that predicts intent and guides decisions.

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Trusted by Leading Consumer Brands

What’s Broken

VS

How Entropik Fixes It

Consumer Insights combines what people say with what they feel and where they look to produce decision ready evidence.

Self-reported bias

Emotion & voice sentiment detection

No emotional visibility

Facial expression + attention tracking

Slow, manual insights

AI-generated summaries in real time

Disconnected tools

Unified platform across quant & qual

Lab-based testing

Real-world, in-context environments

Self-reported bias

Emotion & voice sentiment detection

No emotional visibility

Facial expression + attention tracking

Slow, manual insights

AI-generated summaries in real time

Disconnected tools

Unified platform across quant & qual

Lab-based testing

Real-world, in-context environments

Self-reported bias

Emotion & voice sentiment detection

No emotional visibility

Facial expression + attention tracking

Slow, manual insights

AI-generated summaries in real time

Disconnected tools

Unified platform across quant & qual

Lab-based testing

Real-world, in-context environments

What this module does for teams

Ingest structured and unstructured research, surface emotion and attention signals, and produce predictive outputs like resonance scores driver maps and intent forecasts that feed decisions.

+150

Improvement in campaign effectiveness

85%

higher prediction accuracy vs traditional methods

60%

reduction in time to insight

40%

Better ROI prediction accuracy

95%

Faster creative production cycles

25%

cost reduction vs conventional research vendors

What this module does for teams

Ingest structured and unstructured research, surface emotion and attention signals, and produce predictive outputs like resonance scores driver maps and intent forecasts that feed decisions.

+150

Improvement in campaign effectiveness

85%

higher prediction accuracy vs traditional methods

60%

reduction in time to insight

40%

Better ROI prediction accuracy

95%

Faster creative production cycles

25%

cost reduction vs conventional research vendors

What this module does for teams

Ingest structured and unstructured research, surface emotion and attention signals, and produce predictive outputs like resonance scores driver maps and intent forecasts that feed decisions.

+150

Improvement in campaign effectiveness

85%

higher prediction accuracy vs traditional methods

60%

reduction in time to insight

40%

Better ROI prediction accuracy

95%

Faster creative production cycles

25%

cost reduction vs conventional research vendors

Key Capabilities

Interpret emotion, behaviour, and feedback in real time so you can make bold, insight-driven decisions with an guesswork.

1. Ad and Media Testing

Compare creatives and predict recall and resonance before launch.

Predict creative ROI before launch

Compare variants at scale

Test in real feed environments

Get results in hours, not weeks

1. Ad and Media Testing

Compare creatives and predict recall and resonance before launch.

Predict creative ROI before launch

Compare variants at scale

Test in real feed environments

Get results in hours, not weeks

1. Ad and Media Testing

Compare creatives and predict recall and resonance before launch.

Predict creative ROI before launch

Compare variants at scale

Test in real feed environments

Get results in hours, not weeks

2. Concept Testing

Test product concepts, service ideas, and innovations with AI-powered analysis that predicts market success and guides development decisions.

Go beyond stated responses

Segment by behavior

Close the say do gap

Support decisions with evidence

2. Concept Testing

Test product concepts, service ideas, and innovations with AI-powered analysis that predicts market success and guides development decisions.

Go beyond stated responses

Segment by behavior

Close the say do gap

Support decisions with evidence

2. Concept Testing

Test product concepts, service ideas, and innovations with AI-powered analysis that predicts market success and guides development decisions.

Go beyond stated responses

Segment by behavior

Close the say do gap

Support decisions with evidence

3. Shopper Insights

Simulated shelf testing, attention heatmaps, and purchase prediction.

Test packaging virtually

See what draws attention

Predict shelf outcomes

Optimize the path to purchase

3. Shopper Insights

Simulated shelf testing, attention heatmaps, and purchase prediction.

Test packaging virtually

See what draws attention

Predict shelf outcomes

Optimize the path to purchase

3. Shopper Insights

Simulated shelf testing, attention heatmaps, and purchase prediction.

Test packaging virtually

See what draws attention

Predict shelf outcomes

Optimize the path to purchase

4. Qualitative Research

AI-transcribed videos and interviews decoded for sentiment and themes.

Convert interviews into insights

Understand how people really feel

Find hidden patterns

Create evidence for stakeholders

4. Qualitative Research

AI-transcribed videos and interviews decoded for sentiment and themes.

Convert interviews into insights

Understand how people really feel

Find hidden patterns

Create evidence for stakeholders

4. Qualitative Research

AI-transcribed videos and interviews decoded for sentiment and themes.

Convert interviews into insights

Understand how people really feel

Find hidden patterns

Create evidence for stakeholders

The Intelligence Behind Every Insight

From product to CX to marketing - Empower every team to capture, interpret, and act on customer signals with Emotion, Behaviour, and Gen AI.

Facial Expression Analysis

Voice Emotion Analysis

Eye Gaze Tracking

The Intelligence Behind Every Insight

From product to CX to marketing - Empower every team to capture, interpret, and act on customer signals with Emotion, Behaviour, and Gen AI.

Facial Expression Analysis

Voice Emotion Analysis

Eye Gaze Tracking

The Intelligence Behind Every Insight

From product to CX to marketing - Empower every team to capture, interpret, and act on customer signals with Emotion, Behaviour, and Gen AI.

Facial Expression Analysis

Voice Emotion Analysis

Eye Gaze Tracking

Tailored Insights for Your Industry and its Challenges

From pre-launch predictions to in-context testing, see how Entropik helps marketing teams turn creative ideas into high-impact campaigns faster, smarter, and with zero guesswork.

CPG

Predict attention, clarity, and performance before spending media dollars.

CPG

Predict attention, clarity, and performance before spending media dollars.

CPG

Predict attention, clarity, and performance before spending media dollars.

Technology and SaaS

Validate emotional impact across demographics using facial and voice analytics.

Technology and SaaS

Validate emotional impact across demographics using facial and voice analytics.

Technology and SaaS

Validate emotional impact across demographics using facial and voice analytics.

Healthcare and Pharma

Simulate Instagram, TikTok, and YouTube feeds to test Ad resonance in real-world settings.

Healthcare and Pharma

Simulate Instagram, TikTok, and YouTube feeds to test Ad resonance in real-world settings.

Healthcare and Pharma

Simulate Instagram, TikTok, and YouTube feeds to test Ad resonance in real-world settings.