User Research
User Research
See Through Your User's Eyes. Know What They Feel.
See Through Your User's Eyes. Know What They Feel.
See Through Your User's Eyes. Know What They Feel.
Skip the guesswork. Decode's webcam-powered eye tracking and emotion AI reveal hidden user friction and confusion instantly, with zero hardware.
Trusted by Teams Who Build Better UX
Trusted by Teams Who Build Better UX
What’s Broken
What’s Broken
VS
VS
How Entropik Fixes It
How Entropik Fixes It
How Entropik Fixes It
Manual synthesis slows research
AI transcripts, themes, and summaries in minutes
Limited view of emotion and attention
Webcam eye tracking and Emotion AI
Insights scattered across tools
Unified hub for clips, notes, and cited reports
Feedback outside real product flows
In‑context testing across devices and journeys
Hard to prioritize what to fix
Issue scoring for sprint‑ready decisions
Manual synthesis slows research
AI transcripts, themes, and summaries in minutes
Limited view of emotion and attention
Webcam eye tracking and Emotion AI
Insights scattered across tools
Unified hub for clips, notes, and cited reports
Feedback outside real product flows
In‑context testing across devices and journeys
Hard to prioritize what to fix
Issue scoring for sprint‑ready decisions
Manual synthesis slows research
AI transcripts, themes, and summaries in minutes
Limited view of emotion and attention
Webcam eye tracking and Emotion AI
Insights scattered across tools
Unified hub for clips, notes, and cited reports
Feedback outside real product flows
In‑context testing across devices and journeys
Hard to prioritize what to fix
Issue scoring for sprint‑ready decisions
What Happens When You Test With Real Emotion + Behaviour
See clearer patterns, faster cycles, and measurable wins when real usage meets emotion and attention.
45%
Improvement in campaign effectiveness
<48 Hours
First evidence delivered
30-50%
Faster design iteration cycles
80%
Better ROI prediction accuracy
60%
Better ROI prediction accuracy
What Happens When You Test With Real Emotion + Behaviour
See clearer patterns, faster cycles, and measurable wins when real usage meets emotion and attention.
45%
Improvement in campaign effectiveness
<48 Hours
First evidence delivered
30-50%
Faster design iteration cycles
80%
Better ROI prediction accuracy
60%
Better ROI prediction accuracy
What Happens When You Test With Real Emotion + Behaviour
See clearer patterns, faster cycles, and measurable wins when real usage meets emotion and attention.
45%
Improvement in campaign effectiveness
<48 Hours
First evidence delivered
30-50%
Faster design iteration cycles
80%
Better ROI prediction accuracy
60%
Better ROI prediction accuracy
Key Capabilities
Key Capabilities
Key Capabilities
Interpret emotion, behaviour, and feedback in real time so you can make bold, insight-driven decisions with an guesswork.
Interpret emotion, behaviour, and feedback in real time so you can make bold, insight-driven decisions with an guesswork.
1. Moderated Testing (Live)
Live sessions with users, enriched with gaze and emotion insights in real time.
Live Eye Tracking via Webcam
Auto Transcription & Smart Tagging
Friction Mapping During Tasks
Instant AI-Generated Insights
1. Moderated Testing (Live)
Live sessions with users, enriched with gaze and emotion insights in real time.
Live Eye Tracking via Webcam
Auto Transcription & Smart Tagging
Friction Mapping During Tasks
Instant AI-Generated Insights
1. Moderated Testing (Live)
Live sessions with users, enriched with gaze and emotion insights in real time.
Live Eye Tracking via Webcam
Auto Transcription & Smart Tagging
Friction Mapping During Tasks
Instant AI-Generated Insights
2. Unmoderated Testing
Scale user testing with async sessions, completed on users’ own time and devices.
Task-Based Journeys
Desktop & Mobile Compatibility
Emotion & Attention Tracking
Auto-Generated Heatmaps & Summaries
2. Unmoderated Testing
Scale user testing with async sessions, completed on users’ own time and devices.
Task-Based Journeys
Desktop & Mobile Compatibility
Emotion & Attention Tracking
Auto-Generated Heatmaps & Summaries
2. Unmoderated Testing
Scale user testing with async sessions, completed on users’ own time and devices.
Task-Based Journeys
Desktop & Mobile Compatibility
Emotion & Attention Tracking
Auto-Generated Heatmaps & Summaries
3. Live Website and App Testing
Capture how users interact in real-world conditions, not artificial test environments.
Heatmaps, Scroll Paths & Drop-Off Tracking
Conversion Path Analysis
Attention-Based A/B Testing
Real-Time Behavior Capture
3. Live Website and App Testing
Capture how users interact in real-world conditions, not artificial test environments.
Heatmaps, Scroll Paths & Drop-Off Tracking
Conversion Path Analysis
Attention-Based A/B Testing
Real-Time Behavior Capture
3. Live Website and App Testing
Capture how users interact in real-world conditions, not artificial test environments.
Heatmaps, Scroll Paths & Drop-Off Tracking
Conversion Path Analysis
Attention-Based A/B Testing
Real-Time Behavior Capture
4. Prototype Testing
Test and iterate on designs before development.
Figma, XD & Sketch Compatible
Journey Mapping & Feedback
Accessibility & Usability Scoring
Visual Hierarchy & Layout Validation
4. Prototype Testing
Test and iterate on designs before development.
Figma, XD & Sketch Compatible
Journey Mapping & Feedback
Accessibility & Usability Scoring
Visual Hierarchy & Layout Validation
4. Prototype Testing
Test and iterate on designs before development.
Figma, XD & Sketch Compatible
Journey Mapping & Feedback
Accessibility & Usability Scoring
Visual Hierarchy & Layout Validation
The Intelligence Behind Every Insight
From product to CX to marketing - Empower every team to capture, interpret, and act on customer signals with Emotion, Behaviour, and Gen AI.
The Intelligence Behind Every Insight
From product to CX to marketing - Empower every team to capture, interpret, and act on customer signals with Emotion, Behaviour, and Gen AI.
The Intelligence Behind Every Insight
From product to CX to marketing - Empower every team to capture, interpret, and act on customer signals with Emotion, Behaviour, and Gen AI.
Revolutionary Eye Tracking. No Labs. Just Your Webcam.
Revolutionary Eye Tracking. No Labs. Just Your Webcam.
Revolutionary Eye Tracking. No Labs. Just Your Webcam.
Visual attention decoded in real-time - across desktop, mobile, or tablet.
Visual attention decoded in real-time - across desktop, mobile, or tablet.
Gaze Paths
Fixation Time
AOIs
First-Click
Heatmaps
Gaze Paths
Fixation Time
AOIs
First-Click
Heatmaps
Gaze Paths
Fixation Time
AOIs
First-Click
Heatmaps
Build Safe and Seamless Products
Capture real behavior and emotion, synthesize answers in minutes, and guide decisions with audit-ready proof.
Build Safe and Seamless Products
Capture real behavior and emotion, synthesize answers in minutes, and guide decisions with audit-ready proof.
Build Safe and Seamless Products
Capture real behavior and emotion, synthesize answers in minutes, and guide decisions with audit-ready proof.
Test Anything. Understand Everything.
Test Anything. Understand Everything.
Test Anything. Understand Everything.
Usability Testing
Uncover usability blockers, accessibility gaps, and performance issues by measuring real task success and user satisfaction in one go.
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Usability Testing
Uncover usability blockers, accessibility gaps, and performance issues by measuring real task success and user satisfaction in one go.
User Journey Mapping
Track emotions, identify drop-offs and delight moments, and surface journey gaps to build a clear roadmap for experience optimization.
Information Architecture Testing
Validate navigation flow, content discoverability, mental models, and search behavior to ensure your IA mirrors how users truly think.
Conversion Optimization
Boost funnel performance by testing attention flow, form design, page layout, and mobile UX—everything that drives conversion uplift.
Usability Testing
Uncover usability blockers, accessibility gaps, and performance issues by measuring real task success and user satisfaction in one go.
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The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Testimonial : Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Person Name
Person Occupation
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Transactions Experience Head
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
The Insights Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Head of Digital Experience
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science
Integrations Ready to Plug-In and GO!
From setup to full automation — it’s fast, flexible, and future-ready.
Integrations Ready to Plug-In and GO!
From setup to full automation — it’s fast, flexible, and future-ready.
Integrations Ready to Plug-In and GO!
From setup to full automation — it’s fast, flexible, and future-ready.
Success Stories
Stay updated with the latest design trends and creative strategies tips. From web design to marketing, explore expert insights to help you grow.
Success Stories
Stay updated with the latest design trends and creative strategies tips. From web design to marketing, explore expert insights to help you grow.
Success Stories
Stay updated with the latest design trends and creative strategies tips. From web design to marketing, explore expert insights to help you grow.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
Technologies
Security & Legal
Copyright © 2025 – All Right Reserved
Technologies
Security & Legal
Copyright © 2025 – All Right Reserved
Technologies
Security & Legal
Copyright © 2025 – All Right Reserved