Entropik Resource Hub

Qualitative study to identify consumer consumption patterns

Pack testing to gauge noticeability of product on the shelf against competitors

Pack testing to gauge the efficacy of new feature

Test 3 ads and posters to identify best performing options

Test the product promo to identify best performing channel for maximum audience engagement

Here’s how we helped a leading South-East Asian company improve their time to discovery.

Halloween has always been about hoarding the best candies for yourself (without judgment, of course!) or sharing the sugar rush with kids ringing your doorbell.

Test product pack design against competitor brand packages and packaging efficacy to lift noticeability and pick-up rate.

It’s not just another ad; Super Bowl 🏈 commercials are changing the dynamics of branding and marketing.

The advert promos capture the emotional resonance Dhoni has. Besides, celebrity presence and humorous elements have sparked interest from viewers

The best packaging design is not just about selling the most number of units but also creating a connection with your consumers.

A critical review of Heineken's 'Back to the Bars' ad, examining its effectiveness and messaging.

Introducing Decode CoPilot by Entropik—a groundbreaking leap in augmented consumer research, revolutionizing the way we understand and engage with consumer behavior.

The newly launched Qatalyst will empower users with timely, actionable insights to expedite decision-making.

Visit Entropik’s Research Insights for more in-depth OTT trailer reviews featuring inside scoop into viewers’ subconscious!

Entropik integrates ChatGPT into Decode, a qualitative research platform, enhancing data analysis and insights.

Entropik, the world's first multimodal emotion AI technology startup, secures 17 patents for their innovative approach to understanding human behavior.

Entropik, a leading AI Powered Integrated Market Research platform raises $25 million in Series B funding.

Entropik Tech's whitepaper on the benefits of using DECODE for consumer research highlights six key advantages of the company's emotion AI-powered tool.

Entropik Tech's whitepaper on engaging to collaborate explores how AI-powered meeting records can help teams collaborate better and achieve more.

Entropik Tech's whitepaper on emotion AI for content testing explores how AI can analyze user emotions to optimize content for maximum engagement.

Entropik Tech's whitepaper on conversational intelligence in sales explores how CI technology can help sales teams improve their performance and close more deals.

Entropik Tech's whitepaper on humanizing digital transformation with emotion AI explores how AI can help make digital transformation more human-centered.

The whitepaper on "Emotion AI for Consumer Insights" by Entropik Tech explores the use of AI and emotion analytics to understand consumer behavior.

Discover the secrets to unlocking the true value of your insights in our webinar, "Demystifying Insights ROI."

Step into the future of consumer research with our groundbreaking webinar, "Welcome to Research 2.0: New Era of AI-Powered Consumer Research."

Discover how AI-driven technologies can revolutionize user research and provide unparalleled insights into user preferences, needs, and behaviors.

Discover the key to planning exceptional experiences with actionable insights in our insightful webinar.

Join our webinar on "Championing the ROI of UX and CX Research" to unlock the secrets of maximizing returns on your user experience (UX) and customer experience (CX) initiatives.

Discover how AI is transforming research tech. Join us for a deep dive into the latest advancements in AI tools and applications.

Watch this On-Demand presentation by Lava Kumar, CPO, and Founder of Entropik Tech at UX360 Research Summit 2022.

The session will give you a sneak peek of Entropik Tech’s AffectLab and Decode platforms.

Entropik Tech's webinar on delivering agility with online panels in DIY research explores how online research panels can help businesses conduct faster and more efficient research.

Entropik Tech's webinar on reimagining DIY research with the rise in AI and machine learning explores how AI and machine learning can improve DIY research.

Entropik Tech's webinar on what if AI can measure human behavior? Well, it already does at scale. discusses the impact of AI on measuring human behavior.

Entropik Tech's webinar on reducing bias at scale with AI-led behavioral studies discusses how AI can help reduce bias in behavioral studies.

Entropik Tech's webinar on the single source of truth for agile consumer research provides insights on how to improve the accuracy of consumer research.

Join this webinar by Entropik Tech to discover how Emotion AI can eliminate response bias and capture true consumer feedback for better insights.

Entropik Tech's webinar on delivering true customer experience using emotion AI discusses how AI can help companies better understand and meet customer emotions.

Entropik Tech's webinar on staying relevant with automation in a fast-paced consumer research industry explores how automation can improve the efficiency of consumer research.

Entropik Tech's webinar on the battle of 2022: who understands consumers better? explores the challenges in understanding and meeting consumer needs.

Entropik Tech's webinar on how IGT leveraged emotion AI to uncover actionable insights shares how a company leveraged emotion AI for market research.

Join Entropik Tech's webinar to learn how Emotion AI is redefining the way brands conduct consumer research and gain deeper insights into consumer behavior.

Entropik Tech's webinar on emotion AI, the next frontier in consumer research, discusses the impact of emotion AI on the field of consumer research.

Entropik Tech's webinar on making consumer research emotion-driven, DIY, and 4x faster explores how emotion AI can improve the efficiency of consumer research.

Entropik Tech's webinar on humanizing consumer insights with emotion AI offers a live demo of the company's emotion AI-powered consumer research tool.

Learn how Emotion AI can enhance consumer research by adding the 3As - Accuracy, Agility, and Actionability - in this webinar by Entropik Tech.

Entropik Tech's webinar on making behavioral research emotion-driven, DIY, and 4x faster discusses how emotion AI can speed up behavioral research.

Entropik Tech's webinar on Affect Lab, a DIY insights platform powered by emotion AI, provides an overview of the company's emotion AI-powered research platform.

Entropik Tech's webinar on the advent of emotion AI in consumer research explores how AI technology is transforming the field of consumer research.

Discover how Emotion AI can unlock real customer feedback in this informative webinar by Entropik Tech, a leading provider of emotion recognition technology.

Entropik Tech's webinar on emotion AI innovation trends in media and shopper research discusses the latest trends in emotion AI technology.

Learn how to humanize UX user research with eye-tracking and facial coding in this webinar by Entropik Tech, a pioneer in the field of Emotion AI.