Resource Hub | Unlock Valuable Insights with Entropik

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Elevate Your User Interviews with Insights AI

User interviews are excellent for grasping how users see your product, but analyzing insights can be tough and take up a lot of time. Read on to learn how to turn the information you gather through conversations into useful insights with Insights AI.

Blog

Quantilope Alternative

Embrace the Insights AI revolution: Introducing Decode, your Quantilope alternative for consumer insights.

Blog

The Importance of Mystery Shoppers in User Research

If you have a product of your own, you must have wondered what being on the other side of the table in place of your customer would feel like. You can do that and more with the help of a mystery shopper. Read on to know who they are and how they work in user research.

Blog

How to Harness Consumer Data with Insights AI?

In the age of digital transformation, Insights AI stands out as a source of innovation in understanding consumers. Learn how combining Emotion AI, Behavior AI, and Generative AI can help you better understand your business’s target audience.

Blog

Navigating the Attention Economy Through UX Research

Cracking the code of the attention economy is the key to keep to users coming back for more. Here's all you need to know to ace it.

Blog

Understanding Insights AI in the Attention Economy

With Google’s Cookie Crumble and the decreasing attention span of consumers, there is a need for better ways of understanding and tracking consumer needs and preferences. Read on to understand how brands are navigating evolving market needs through Insights AI technologies.

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Case Study

Entropik helped the brand to create new recipe in new market

Qualitative study to identify consumer consumption patterns

Case Study

Entropik helped identify the winning pack for improved sales

Pack testing to gauge noticeability of product on the shelf against competitors

Case Study

Entropik helped establish new feature acceptance in the post-covid market

Pack testing to gauge the efficacy of new feature

Case Study

Entropik helped in identifying winning automobile ad

Test 3 ads and posters to identify best performing options

Case Study

Entropik helped in building an effective media distribution plan

Test the product promo to identify best performing channel for maximum audience engagement

Case Study

Entropik increase discoverability of elements on an e-commerce website

Here’s how we helped a leading South-East Asian company improve their time to discovery.

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Research Insight

Love at First Fright: Decoding the Most Popular Halloween Candy Packs

Halloween is just around the corner. In this series, we do a deep dive into the top Halloween Candy packs of 2022 to help you woo the customers of 2023!

Research Insight

Entropik’s Emotion Report: A Year in Review 2021

As the world reopened its doors from a year-long lockdown and started running in the race to get vaccinated – 2021 indeed became an eventful twelve months.

Research Insight

Emotion AI Insights for Dove’s Beauty Ads – AffectLab Ad Analysis

Matrimonial statistics from the Unilever-owned personal care brand reveal how society subjects every Indian woman to a ‘test of beauty.’

Research Insight

Unveiling Emotion Insights for Samsung’s Ad Campaign

Samsung delivers a concise message with an interesting ad campaign #TheOmnipresentBoss, subtly highlights the latest product feature – #AltZLife – ‘Quick Switch’

Research Insight

Ad Insights For Most Emotion Triggering Digital Ads – Jan 2021

Most Emotion Triggering Digital Ads – January 2021

Research Insight

Top Women’s Day Ads in 2021 that Caught Viewers’ Attention

Entropik’s Emotion Report: Powerful Ads on Women’s Day 2021 that Caught Viewers’ Attention

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News & Media

Entropik Launches Decode CoPilot for Augmented Consumer Research Experience

Introducing Decode CoPilot by Entropik—a groundbreaking leap in augmented consumer research, revolutionizing the way we understand and engage with consumer behavior.

News & Media

Entropik launches Qatalyst, an Integrated AI User Research Platform

The newly launched Qatalyst will empower users with timely, actionable insights to expedite decision-making.

News & Media

Decoding Money Heist Season 5 Trailer Using Emotion AI Insights

Visit Entropik’s Research Insights for more in-depth OTT trailer reviews featuring inside scoop into viewers’ subconscious!

News & Media

Entropik Integrates ChatGPT into New Decode Qualitative Research Platform

Entropik integrates ChatGPT into Decode, a qualitative research platform, enhancing data analysis and insights.

News & Media

Entropik, an AI Startup, receives 17 Patent claims for Multimodal Emotion AI Technologies

Entropik, the world's first multimodal emotion AI technology startup, secures 17 patents for their innovative approach to understanding human behavior.

News & Media

Entropik, raises $25 million in Series B funding

Entropik, a leading AI Powered Integrated Market Research platform raises $25 million in Series B funding.

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Infographic

Traditional vs AI based Research

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Recruiting vs Owning Online Panel

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Pre vs Post Product Testing

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Pre vs Post Concept Testing

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Pre Ad Test vs Post Ad Test

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Possible causes for Cultural Response Bias

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Monadic vs Sequential Product Testing

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Importance of Concept Testing

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Consumer Research Basics

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Close Ended vs Open Ended Questions

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Advantages of using Behavioural Research for Ad Testing

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Advantage of Behavioural Research for Product Testing

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6 Ways To Tackle Cultural Response Bias

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How Integrated Research Platforms are transforming the future of Consumer Research

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How Can You Gamify Your Users Experience

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Establishing Visual Hierarchy

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Comparison of Quantitative and Qualitative Research

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Benefits of User Insights

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Automate consumer research

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AI-Led Insights

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AI-led behavioural research busting misconceptions

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Advantages with Online Consumer Research Platforms

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5 Advanced User Research Tips

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4 User Research Myths Debunked

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Questions to Ask Before You Choose a DIY Research Platform

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Whitepapers

The Top Six Benefits of Using Decode for Consumer Research

Entropik Tech's whitepaper on the benefits of using DECODE for consumer research highlights six key advantages of the company's emotion AI-powered tool.

Whitepapers

Engage to Collaborate: Curious Case of Meeting Record

Entropik Tech's whitepaper on engaging to collaborate explores how AI-powered meeting records can help teams collaborate better and achieve more.

Whitepapers

Emotion AI for Content Testing

Entropik Tech's whitepaper on emotion AI for content testing explores how AI can analyze user emotions to optimize content for maximum engagement.

Whitepapers

Conversational Intelligence in Sales: How CI is Helping Sales Teams

Entropik Tech's whitepaper on conversational intelligence in sales explores how CI technology can help sales teams improve their performance and close more deals.

Whitepapers

Humanize Digital Transformation with Emotion AI

Entropik Tech's whitepaper on humanizing digital transformation with emotion AI explores how AI can help make digital transformation more human-centered.

Whitepapers

Emotion AI For Consumer Insights

The whitepaper on "Emotion AI for Consumer Insights" by Entropik Tech explores the use of AI and emotion analytics to understand consumer behavior.

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Webinar

Demystifying Insights ROI

Discover the secrets to unlocking the true value of your insights in our webinar, "Demystifying Insights ROI."

Webinar

Welcome to Research 2.0: New Era of AI Powered Consumer Research

Step into the future of consumer research with our groundbreaking webinar, "Welcome to Research 2.0: New Era of AI-Powered Consumer Research."

Webinar

AI Led Art of Listening to your Users

Discover how AI-driven technologies can revolutionize user research and provide unparalleled insights into user preferences, needs, and behaviors.

Webinar

Planning Great Experiences with Actionable Insights

Discover the key to planning exceptional experiences with actionable insights in our insightful webinar.

Webinar

How to champion the ROI of UX and CX Research

Join our webinar on "Championing the ROI of UX and CX Research" to unlock the secrets of maximizing returns on your user experience (UX) and customer experience (CX) initiatives.

Webinar

How AI is revolutionizing research tech

Discover how AI is transforming research tech. Join us for a deep dive into the latest advancements in AI tools and applications.

Webinar

How To Ingrain Emotion Insights Into Your UX Research

Watch this On-Demand presentation by Lava Kumar, CPO, and Founder of Entropik Tech at UX360 Research Summit 2022.

Webinar

How to Humanize Online Consumer Research

The session will give you a sneak peek of Entropik Tech’s AffectLab and Decode platforms.

Webinar

Delivering Agility with Online Panels in DIY Research

Entropik Tech's webinar on delivering agility with online panels in DIY research explores how online research panels can help businesses conduct faster and more efficient research.

Webinar

Reimagining DIY Research with the Rise in AI & Machine Learning

Entropik Tech's webinar on reimagining DIY research with the rise in AI and machine learning explores how AI and machine learning can improve DIY research.

Webinar

What if AI Can measure Human Behavior? Well it already does, at scale!

Entropik Tech's webinar on what if AI can measure human behavior? Well, it already does at scale. discusses the impact of AI on measuring human behavior.

Webinar

Reducing Bias at Scale with AI Led Behavioral Studies

Entropik Tech's webinar on reducing bias at scale with AI-led behavioral studies discusses how AI can help reduce bias in behavioral studies.

Webinar

The Single Source of Truth for Agile Consumer Research

Entropik Tech's webinar on the single source of truth for agile consumer research provides insights on how to improve the accuracy of consumer research.

Webinar

Emotion AI to Eliminate Response Bias and Capture True Consumer Feedback

Join this webinar by Entropik Tech to discover how Emotion AI can eliminate response bias and capture true consumer feedback for better insights.

Webinar

Delivering True Customer Experience using Emotion AI

Entropik Tech's webinar on delivering true customer experience using emotion AI discusses how AI can help companies better understand and meet customer emotions.

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Staying Relevant with Automation in a Fast-paced Consumer Research Industry

Entropik Tech's webinar on staying relevant with automation in a fast-paced consumer research industry explores how automation can improve the efficiency of consumer research.

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The Battle of 2022: Who Understands Consumers Better?

Entropik Tech's webinar on the battle of 2022: who understands consumers better? explores the challenges in understanding and meeting consumer needs.

Webinar

How IGT Leveraged Emotion AI to Uncover Actionable Insights

Entropik Tech's webinar on how IGT leveraged emotion AI to uncover actionable insights shares how a company leveraged emotion AI for market research.

Webinar

Emotion AI: Redefining the Way Brands Conduct Consumer Research

Join Entropik Tech's webinar to learn how Emotion AI is redefining the way brands conduct consumer research and gain deeper insights into consumer behavior.

Webinar

Emotion AI: The next frontier in Consumer Research

Entropik Tech's webinar on emotion AI, the next frontier in consumer research, discusses the impact of emotion AI on the field of consumer research.

Webinar

Making Consumer Research Emotion Driven, DIY and 4X Faster

Entropik Tech's webinar on making consumer research emotion-driven, DIY, and 4x faster explores how emotion AI can improve the efficiency of consumer research.

Webinar

Demo: Humanizing Consumer Insights with Emotion AI

Entropik Tech's webinar on humanizing consumer insights with emotion AI offers a live demo of the company's emotion AI-powered consumer research tool.

Webinar

Emotion AI: Adding 3As (Accuracy, Agility, Actionability) to Consumer Research

Learn how Emotion AI can enhance consumer research by adding the 3As - Accuracy, Agility, and Actionability - in this webinar by Entropik Tech.

Webinar

Making Behavioural Research Emotion Driven, DIY and 4X Faster

Entropik Tech's webinar on making behavioral research emotion-driven, DIY, and 4x faster discusses how emotion AI can speed up behavioral research.

Webinar

Affect Lab: A DIY Insights Platform powered by Emotion AI

Entropik Tech's webinar on Affect Lab, a DIY insights platform powered by emotion AI, provides an overview of the company's emotion AI-powered research platform.

Webinar

Advent of Emotion AI in Consumer Research

Entropik Tech's webinar on the advent of emotion AI in consumer research explores how AI technology is transforming the field of consumer research.

Webinar

Unlock Real Customer Feedback using Emotion AI

Discover how Emotion AI can unlock real customer feedback in this informative webinar by Entropik Tech, a leading provider of emotion recognition technology.

Webinar