Why should you conduct idea validation?
• Minimize risk: Identify potential flaws or weaknesses in your concept early on And reduce the risks associated with investing time and resources into an unproven idea.
• Resource efficiency: Save time, money, and effort by avoiding pursuing ideas that may not have a viable market or customer base.
• Customer-centric approach: Validation ensures that you're building something that your target audience actually needs or wants. It puts the customer at the center of your decision-making process.
• Increase chances of success: Validating your idea increases the likelihood of a successful product or business launch. It helps you fine-tune your concept to align with market demands.
• Competitive advantage: Idea validation allows you to understand the competitive landscape and find ways to stand out. It helps you identify unique selling points and differentiation strategies.
When should you validate your ideas?
• During the idea generation phase: Start the validation process as soon as you have a concept worth exploring. The earlier you validate, the less time and resources you'll waste on unworkable ideas.
• Before developing a full product: Before investing in the development of a complete product or service, validate the core concept. Create a Minimum Viable Product (MVP) or prototype for initial testing.
• When entering new markets: Idea validation is crucial when entering new markets, especially if you're unfamiliar with the local conditions and customer preferences.
• At major decision points: Revisit the idea validation process at key decision points during the project. For example, after each iteration of your MVP, conduct validation to determine the next steps.
• As a continuous process: Idea validation is not a one-time task. It should be an ongoing process as you gather more data and feedback from your audience. Regular validation helps you adapt to changing market conditions and customer needs.
What’s in the idea validation template?
Here are the blocks you’ll see when you use this template:
How to use the idea validation template?
• Log into Qatalyst – you will be taken to the dashboard.
• From the dashboard, pick “Start From Templates”
• Choose the template “Discover Jobs to be Done”
• You can use the questions in the blocks given as is or modify them.
• You can also personalize the blocks and change the order they appear in.
• If you feel that the blocks given are not enough, you can add both UX and/or question blocks to the same template to complete your study.
After you’re finished setting up the test, just publish and share it with your respondents!
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