Trusted by decision makers at

kfc logo
kfc logo

Vision

To drive human insights to help scale decision-making by connecting what people think, feel, say and do with empathy as the foundation. ​

Mission

To Go Beyond traditional research by enabling brands to achieve robust understanding of their consumers and users with our AI powered Integrated platform.

Leadership Team

Ranjan Kumar
Founder & CEO
 , 
Lava Kumar
Founder & CPO
 , 
Bharat Shekhawat
Co-founder & Head
 , 
Engineering
Stefka Mihaylova
VP Sales
 , 
Europe
Rebecca Kurian
VP
 , 
Growth
Raj Samal
Head of Sales
 , 
APAC & IMEA
Soumitra Ghosh
VP
 , 
Engineering
Krishna Prasad
Senior Director
 , 
Customer Success
Jayesh Menon
Director
 , 
Customer Insights
Jyoti Bansal
Head
 , 
Finance
See our amazing team

Our  Core Values

Invent

Pioneering the ethos of building "World’s 1st Solutions" to solve long-standing problems.

Invent graphical image

Experiment

A ship is safest on the shore, but that's not what it is built for. Experiment and Iterate.

Experiment graphical image

Disrupt

Its important to have disruptive ambitions and dare to push boundaries.

Disrupt

Kaizen

Strive for continual improvement to achieve an imaginary perfection.

Kaizen

Resilience

Make sure you persevere and you will bounce back from failures.

Resilience graphical image

Invent

Pioneering the ethos of building "World’s 1st Solutions" to solve long-standing problems.

Invent graphical image

Experiment

A ship is safest on the shore, but that's not what it is built for. Experiment and Iterate.

Experiment graphical image

Disrupt

Its important to have disruptive ambitions and dare to push boundaries.

Disrupt

Kaizen

Strive for continual improvement to achieve an imaginary perfection.

Kaizen

Resilience

Make sure you persevere and you will bounce back from failures.

Resilience graphical image

Shaping the future
of human insights

17+

global patent claims on Emotion AI

150+

brands and agencies as clients

2nd largest

global emotional benchmark repository

7.8 million+

minutes of eye gaze, facial coding and brainwave data

Awards & Recognitions

Aegis Graham bell awards logo
2022 Winner | Innovation in Retail
2021 Leader | Competitive Landscape : Emotion AI Tech
2021 Winner | Deeptech Startup of the Year
Aegis Graham bell awards logo
2021 Winner | Deeptech Startup of the Year
2018 Winner | Vodafone Talent Contest
2018 Winner | Amazon AI Conclave
2018 Winner | Viacom VStEP Program
2017 | Cool Vendors in AI in India
2017 Winner | UpStart Pitch Contest
2019 Winner | I2I Pitching Contest

Investors

Bessemer Venture Partner logo
Susquehanna International Group Logo
Alteria Capital logo
Alpha Wave Logo
Bharat Innovation Fund logo
Trifecta Capital logo
parampara logo

Our Journey

2016

  • Founded
  • Seed fund raise 150k USD

2017

  • Launched 1st Emotion AI Stack with Brainwave Mapping
  • 1st Global Patent claimed
  • Joined SAP Startup Studio

2018

  • Launched Affect Lab - World's 1st multi-modal Emotion AI Platform
  • Raise Pre-series A Funding of $1.1 million

2019

  • Partnered with TCS, Accenture, Viacom18, INtel as early GTM Partners/Customers
  • Launched Affect Lab Global Panel with 60 mil= respondents across 120 countries

2020

  • Joined Target Retail, LBrands and P&G Innovation Cohorts
  • Launched Shopper Insights Beta
  • Raised Series A Funding of $8 million

2021

  • Launched Entropik Tech in US,EU,SEA $ MEA markets
  • Launched world's 2nd largest multi modal emotion repository for benchmark
  • Onboarded 82+ enterprise customers globally
  • Launched world's 1st interactive virtual shopper research

2022

  • Decode Live comes to life
  • Decode CX beta announced
  • Voice AI added
  • Best ever leadership team onboarded

2023

  • Patent Approved with 17 Claims
  • Raised $25.5M in Series B
2016
  • Founded
  • Seed fund raise 150k USD
2017
  • Launched 1st Emotion AI Stack with Brainwave Mapping
  • 1st Global Patent claimed
  • Joined SAP Startup Studio
2018
  • Launched Affect Lab - World's 1st multi-modal Emotion AI Platform
  • Raise Pre-series A Funding of $1.1 million
2019
  • Partnered with TCS, Accenture, Viacom18, INtel as early GTM Partners/Customers
  • Launched Affect Lab Global Panel with 60 mil= respondents across 120 countries
2020
  • Joined Target Retail, LBrands and P&G Innovation Cohorts
  • Launched Shopper Insights Beta
  • Raised Series A Funding of $8 million
2021
  • Launched Entropik Tech in US,EU,SEA $ MEA markets
  • Launched world's 2nd largest multi modal emotion repository for benchmark
  • Onboarded 82+ enterprise customers globally
  • Launched world's 1st interactive virtual shopper research
2022
  • Decode Live comes to life
  • Decode CX beta announced
  • Voice AI added
  • Best ever leadership team onboarded
2023
  • Patent Approved with 17 Claims
  • Raised $25.5M in Series B
2016
2017
2018
2021
2019
2020
2022
2023
2016
  • Founded
  • Seed fund raise 150k USD
2017
  • Launched 1st Emotion AI Stack with Brainwave Mapping
  • 1st Global Patent claimed
  • Joined SAP Startup Studio
2018
  • Launched Affect Lab - World's 1st multi-modal Emotion AI Platform
  • Raise Pre-series A Funding of $1.1 million
2019
  • Partnered with TCS, Accenture, Viacom18, INtel as early GTM Partners/Customers
  • Launched Affect Lab Global Panel with 60 mil= respondents across 120 countries
2020
  • Joined Target Retail, LBrands and P&G Innovation Cohorts
  • Launched Shopper Insights Beta
  • Raised Series A Funding of $8 million
2021
  • Launched Entropik Tech in US,EU,SEA $ MEA markets
  • Launched world's 2nd largest multi modal emotion repository for benchmark
  • Onboarded 82+ enterprise customers globally
  • Launched world's 1st interactive virtual shopper research
2022
  • Decode Live comes to life
  • Decode CX beta announced
  • Voice AI added
  • Best ever leadership team onboarded
2023
  • Patent Approved with 17 Claims
  • Raised $25.5M in Series B

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