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New

AI-Powered Qualitative Research Platform

New

New

AI-Powered Qualitative Research Platform

AI Moderated Interviews

AI Moderated Interviews

AI Moderated Interviews

That Understand What Participants Feel, Not Just What They Say

That Understand What Participants Feel, Not Just What They Say

That Understand What Participants Feel, Not Just What They Say

The leading AI moderated qualitative interviews platform. Adaptive, emotion-aware, and 5x faster than traditional research.

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No credit card required · 70+ languages · Trusted by 150+ global brands

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Traditional qualitative research slows you down. And limits what you find.

Traditional qualitative research slows you down. And limits what you find.

Traditional qualitative research slows you down. And limits what you find.

Scripts are rigid. Emotion gets missed. By the time analysis is ready, the decision's already been made.

Scripts are rigid. Emotion gets missed. By the time analysis is ready, the decision's already been made.

✗ Traditional Qualitative Research

✗ Traditional Research

Inconsistent moderator quality

Rigid scripts that don't adapt

Hours of manual video review

Missed emotional nuance

3-week insight delivery

✗ Traditional Research

Inconsistent moderator quality

Rigid scripts that don't adapt

Hours of manual video review

Missed emotional nuance

3-week insight delivery

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✓ Decode AI Moderator

Consistent AI moderation every time

Adaptive, stimulus-aware questioning

Instant summaries and analysis

Emotion detection built into every session

Structured insights in 48 hours

Gradient background

✓ Decode AI Moderator

Consistent AI moderation every time

Adaptive, stimulus-aware questioning

Instant summaries and analysis

Emotion detection built into every session

Structured insights in 48 hours

ID Verified Artificial intelligence

The AI Interview Moderator that reads between the lines

The AI Interview Moderator that reads between the lines

The AI Interview Moderator that reads between the lines

Most AI research platforms for moderated interviews capture what participants say. Decode captures how they feel - facial expressions, voice tone, and behavioral cues in real time. The signals that traditional research systematically misses.

Most AI research platforms for moderated interviews capture what participants say. Decode captures how they feel - facial expressions, voice tone, and behavioral cues in real time. The signals that traditional research systematically misses.

A research participant smiling during a live Decode AI moderated video interview, with a real-time facial recognition and emotion detection overlay scanning her expressions, and video call controls including closed captions, camera, microphone, and end call buttons visible at the bottom
A research participant smiling during a live Decode AI moderated video interview, with a real-time facial recognition and emotion detection overlay scanning her expressions, and video call controls including closed captions, camera, microphone, and end call buttons visible at the bottom
A research participant smiling during a live Decode AI moderated video interview, with a real-time facial recognition and emotion detection overlay scanning her expressions, and video call controls including closed captions, camera, microphone, and end call buttons visible at the bottom

Positive Emotion

64%

Negative Emotion

27%

Engagement Score

41%

Signal Score

8/10

Hi! Thanks for joining. I'll be taking you through an interview about the Qatalyst campaign.

00:02:31

Talk to interrupt

Segment A

Good Influence

Dominant Emotion:

Excitement

91%

Engagement

4 of 4

Coverage

“Urgency and excitement are tied to same-day delivery promises to next level”

Audience Segment

Emotion Detection

Emotion Detection

Facial and voice analysis flags emotional peaks, drops, and contradictions automatically.

Adaptive Probing

Adaptive Probing

Questions adjust based on what the AI hears and detects - going deeper where it matters.

Instant Synthesis

Instant Synthesis

Summaries, highlight clips, and theme analysis ready the moment a session ends.

Everything qualitative research needs - in one platform

Everything qualitative research needs - in one platform

1. Stimuli Aware Question Planning

Design structured qualitative studies in seconds

Translates goals into hybrid qualitative and quantitative questions

Organizes questions around each stimulus automatically

Allows control over conversation depth per goal

Ensures coverage of emotional, functional, and perception metrics

Adapts dynamically based on participant responses

A complete, structured interview guide created instantly.

Decode AI moderator conducting a live interview session with an active multiple-choice survey question, showing real-time captions, a 2-minute session timer, and response metrics including 63 views, 40 responses, and 70% completion rate

1. Stimuli Aware Question Planning

Design structured qualitative studies in seconds

Translates goals into hybrid qualitative and quantitative questions

Organizes questions around each stimulus automatically

Allows control over conversation depth per goal

Ensures coverage of emotional, functional, and perception metrics

Adapts dynamically based on participant responses

A complete, structured interview guide created instantly.

Decode AI moderator conducting a live interview session with an active multiple-choice survey question, showing real-time captions, a 2-minute session timer, and response metrics including 63 views, 40 responses, and 70% completion rate

1. Stimuli Aware Question Planning

Design structured qualitative studies in seconds

Translates goals into hybrid qualitative and quantitative questions

Organizes questions around each stimulus automatically

Allows control over conversation depth per goal

Ensures coverage of emotional, functional, and perception metrics

Adapts dynamically based on participant responses

A complete, structured interview guide created instantly.

Decode AI moderator conducting a live interview session with an active multiple-choice survey question, showing real-time captions, a 2-minute session timer, and response metrics including 63 views, 40 responses, and 70% completion rate

2. AI-Driven Adaptive Moderation

Moderation that understands people, not just scripts

Responds dynamically to how participants speak and react

Probes deeper or simplifies questions as needed

Transitions naturally across stimuli

Maintains conversational flow while ensuring analytical depth

Every interview feels natural, focused, and insight-rich.

Decode AI interview plan builder offering two options - Use AI to Build Guide or Upload an Existing Guide - with an objective input field showing a Glow-Pop product research goal for Verdant Sip Co. and AI-generated research variation prompts

2. AI-Driven Adaptive Moderation

Moderation that understands people, not just scripts

Responds dynamically to how participants speak and react

Probes deeper or simplifies questions as needed

Transitions naturally across stimuli

Maintains conversational flow while ensuring analytical depth

Every interview feels natural, focused, and insight-rich.

Decode AI interview plan builder offering two options - Use AI to Build Guide or Upload an Existing Guide - with an objective input field showing a Glow-Pop product research goal for Verdant Sip Co. and AI-generated research variation prompts

2. AI-Driven Adaptive Moderation

Moderation that understands people, not just scripts

Responds dynamically to how participants speak and react

Probes deeper or simplifies questions as needed

Transitions naturally across stimuli

Maintains conversational flow while ensuring analytical depth

Feature Title

Every interview feels natural, focused, and insight-rich.

Decode AI interview plan builder offering two options - Use AI to Build Guide or Upload an Existing Guide - with an objective input field showing a Glow-Pop product research goal for Verdant Sip Co. and AI-generated research variation prompts

3. Question Level Analytics

See exactly which questions drive meaningful insight

Sentiment and emotional tone per question

Response depth, clarity, and confidence scoring

Emotional trajectory across the interview

Key themes, motivations, and concerns

Cross-participant comparison

Continuously improve discussion guides using data.

Decode AI moderator's research goal review interface displaying AI-generated qualitative interview questions about product texture, shelf positioning, and usage occasions, with a Shallow-to-Deep conversation depth slider for each goal

3. Question Level Analytics

See exactly which questions drive meaningful insight

Sentiment and emotional tone per question

Response depth, clarity, and confidence scoring

Emotional trajectory across the interview

Key themes, motivations, and concerns

Cross-participant comparison

Continuously improve discussion guides using data.

Decode AI moderator's research goal review interface displaying AI-generated qualitative interview questions about product texture, shelf positioning, and usage occasions, with a Shallow-to-Deep conversation depth slider for each goal

3. Question Level Analytics

See exactly which questions drive meaningful insight

Sentiment and emotional tone per question

Response depth, clarity, and confidence scoring

Emotional trajectory across the interview

Key themes, motivations, and concerns

Cross-participant comparison

Continuously improve discussion guides using data.

Decode AI moderator's research goal review interface displaying AI-generated qualitative interview questions about product texture, shelf positioning, and usage occasions, with a Shallow-to-Deep conversation depth slider for each goal

4. Stimulus Performance Score

Measure how each stimulus actually performs

Emotional intensity and sentiment scoring

Engagement and attention patterns

Recall and comprehension measurement

Response quality and level of detail

Side-by-side comparison across variants

Ideal for creative testing and concept validation.

Decode AI moderator live session panel alongside an AI-generated executive summary from 4 Nykaa moderated interviews, showing 64% positive emotion, 41% engagement score, 27% negative emotion, and a signal score of 8 out of 10

4. Stimulus Performance Score

Measure how each stimulus actually performs

Emotional intensity and sentiment scoring

Engagement and attention patterns

Recall and comprehension measurement

Response quality and level of detail

Side-by-side comparison across variants

Ideal for creative testing and concept validation.

Decode AI moderator live session panel alongside an AI-generated executive summary from 4 Nykaa moderated interviews, showing 64% positive emotion, 41% engagement score, 27% negative emotion, and a signal score of 8 out of 10

4. Stimulus Performance Score

Measure how each stimulus actually performs

Emotional intensity and sentiment scoring

Engagement and attention patterns

Recall and comprehension measurement

Response quality and level of detail

Side-by-side comparison across variants

Ideal for creative testing and concept validation.

Decode AI moderator live session panel alongside an AI-generated executive summary from 4 Nykaa moderated interviews, showing 64% positive emotion, 41% engagement score, 27% negative emotion, and a signal score of 8 out of 10

5. Automatic summaries and highlight clips

Insights delivered the moment interviews end

Generates concise summaries per stimulus

Identifies positive, negative, and uncertain reactions

Flags confusion and emotional peaks automatically

Produces highlight clips mapped to key insights

Outputs ready to share across teams instantly - zero manual tagging.

Decode AI moderator theme analysis dashboard showing four insight themes - Delivery Expectations, Brand Trust, Product Discovery, and Pricing and Value - alongside four audience segments with dominant emotions ranging from Excitement to Contempt

5. Automatic summaries and highlight clips

Insights delivered the moment interviews end

Generates concise summaries per stimulus

Identifies positive, negative, and uncertain reactions

Flags confusion and emotional peaks automatically

Produces highlight clips mapped to key insights

Outputs ready to share across teams instantly - zero manual tagging.

Decode AI moderator theme analysis dashboard showing four insight themes - Delivery Expectations, Brand Trust, Product Discovery, and Pricing and Value - alongside four audience segments with dominant emotions ranging from Excitement to Contempt

5. Automatic summaries and highlight clips

Insights delivered the moment interviews end

Generates concise summaries per stimulus

Identifies positive, negative, and uncertain reactions

Flags confusion and emotional peaks automatically

Produces highlight clips mapped to key insights

Feature Title

Outputs ready to share across teams instantly - zero manual tagging.

Decode AI moderator theme analysis dashboard showing four insight themes - Delivery Expectations, Brand Trust, Product Discovery, and Pricing and Value - alongside four audience segments with dominant emotions ranging from Excitement to Contempt

Built for every type of qualitative research

Built for every type of qualitative research

Ad and Creative Testing

Test ads and campaign concepts with emotional feedback before launch. Know what resonates before you spend the budget.

Ad and Creative Testing

Test ads and campaign concepts with emotional feedback before launch. Know what resonates before you spend the budget.

Ad and Creative Testing

Test ads and campaign concepts with emotional feedback before launch. Know what resonates before you spend the budget.

Concept and Packaging Evaluation

Validate new product concepts against real consumer reactions. See emotional response, not just stated preference.

Concept and Packaging Evaluation

Validate new product concepts against real consumer reactions. See emotional response, not just stated preference.

Concept and Packaging Evaluation

Validate new product concepts against real consumer reactions. See emotional response, not just stated preference.

Brand Perception Studies

Understand how your brand is perceived across segments with consistent, unbiased moderation.

Brand Perception Studies

Understand how your brand is perceived across segments with consistent, unbiased moderation.

Brand Perception Studies

Understand how your brand is perceived across segments with consistent, unbiased moderation.

UX, UI, and Onboarding Research

Run usability interviews at scale. Detect friction, confusion, and genuine delight mapped to the exact moment it occurs.

UX, UI, and Onboarding Research

Run usability interviews at scale. Detect friction, confusion, and genuine delight mapped to the exact moment it occurs.

UX, UI, and Onboarding Research

Run usability interviews at scale. Detect friction, confusion, and genuine delight mapped to the exact moment it occurs.

Shopper Research

Understand what drives purchase decisions and what creates hesitation at the moment of truth.

Shopper Research

Understand what drives purchase decisions and what creates hesitation at the moment of truth.

Shopper Research

Understand what drives purchase decisions and what creates hesitation at the moment of truth.

Customer Journey Mapping

Map emotional highs and lows across every touchpoint. Find the moments that build loyalty and the ones that erode it.

Customer Journey Mapping

Map emotional highs and lows across every touchpoint. Find the moments that build loyalty and the ones that erode it.

Customer Journey Mapping

Map emotional highs and lows across every touchpoint. Find the moments that build loyalty and the ones that erode it.

From research question to insight report in four steps

From research question to insight report in four steps

Set up in minutes. Results in 48 hours. Decode's qualitative research platform handles every step from study design to instant synthesis.

Set up in minutes. Results in 48 hours. Decode's qualitative research platform handles every step from study design to instant synthesis.

1

Create a Study

Define your goals. Upload a guide or let Decode build one automatically around your stimuli.

1

Create a Study

Define your goals. Upload a guide or let Decode build one automatically around your stimuli.

2

Configure

Set duration, language, consent flow, and scheduling. Supports 70+ languages and global panels.

2

Configure

Set duration, language, consent flow, and scheduling. Supports 70+ languages and global panels.

3

Run Interviews

Live AI moderation - adaptive probing, emotion detection, every session consistent.

3

Run Interviews

Live AI moderation - adaptive probing, emotion detection, every session consistent.

4

Get Insights

Transcripts, emotion analytics, summaries, clips delivered instantly when sessions end.

4

Get Insights

Transcripts, emotion analytics, summaries, clips delivered instantly when sessions end.

Why Decode AI Moderator leads the market

Decode is the only AI moderated qualitative interviews platform that combines adaptive moderation with Emotion AI and Behavior AI. Qualitative depth at the speed and scale human moderation can never match.

Fully automated AI moderation

Stimuli-aware question planning

Real-time adaptive probing

Question-level analytics

Stimulus performance scoring

Instant summaries and highlight clips

Decode AI moderator performance metrics dashboard displaying a Decode score of 79, Happy as the dominant emotion, 82% engagement, 48% attention, and a time-series media graph tracking attention and engagement signals across a 15-second stimulus playback

Why Decode AI Moderator leads the market

Decode is the only AI moderated qualitative interviews platform that combines adaptive moderation with Emotion AI and Behavior AI. Qualitative depth at the speed and scale human moderation can never match.

Fully automated AI moderation

Stimuli-aware question planning

Real-time adaptive probing

Question-level analytics

Stimulus performance scoring

Instant summaries and highlight clips

Decode AI moderator question-wise insights panel summarizing Nykaa shopper behavior, with top opportunity areas including authenticity badges and AI shade-matching tools, and strategic recommendations for pricing transparency and seller verification

Why Decode AI Moderator leads the market

Decode is the only AI moderated qualitative interviews platform that combines adaptive moderation with Emotion AI and Behavior AI. Qualitative depth at the speed and scale human moderation can never match.

Fully automated AI moderation

Stimuli-aware question planning

Real-time adaptive probing

Question-level analytics

Stimulus performance scoring

Instant summaries and highlight clips

Decode AI moderator question-wise insights panel summarizing Nykaa shopper behavior, with top opportunity areas including authenticity badges and AI shade-matching tools, and strategic recommendations for pricing transparency and seller verification

Trusted by 150+ global brands

150+

Global brands

<48 Hours

First evidence delivered

<48 Hours

First evidence delivered

70+

Languages

30-50%

Faster design iteration cycles

30-50%

Faster design iteration cycles

5X

Faster insights

80%

Better ROI prediction accuracy

80%

Better ROI prediction accuracy

70%

Less manual effort

60%

Better ROI prediction accuracy

60%

Better ROI prediction accuracy

Frequently asked questions

Frequently asked questions

What is an AI moderated interview?

An AI moderated interview is a qualitative research session conducted by artificial intelligence instead of a human moderator. The AI asks structured questions, probes follow-ups in real time based on participant responses, and detects emotional and behavioral signals throughout the session. Leading AI research platforms for moderated interviews like Mira combine this with automated synthesis - delivering insights in hours, not weeks.

How does AI moderation work?

Mira's AI moderator starts with your research goals and builds an adaptive discussion guide. During each session, it listens to how participants respond - verbally and emotionally - and adjusts its next question accordingly. It uses facial coding, voice tone analysis, and language pattern detection to capture the full picture. As an automated qualitative research platform, it then generates summaries, themes, and highlight clips the moment sessions end.

Is AI moderated research as good as a human interview?

For scale, consistency, and multilingual reach - yes, and often better. Mira conducts hundreds of sessions simultaneously across 70+ languages with no moderator bias. As a qualitative research platform, it's ideal for high-volume discovery, concept testing, and continuous feedback. For highly sensitive topics or complex executive interviews, human moderation is still recommended. Most teams use both.


Is my participant data safe?

Participants join Mira sessions without creating an account - no PII is collected by default. Our AI providers do not use your session data to train their models. Mira is built to enterprise security standards. Contact us for full compliance documentation including GDPR details.

Can I try Mira without speaking to sales?

Yes. Mira is one of the few AI research platforms for moderated interviews with a fully self-serve free tier. Start at aimoderator.entropik.io - no credit card, no demo call required.

How do I recruit participants for a Mira session?

Share a session link directly with your own participants - they join asynchronously at their convenience, no scheduling required. Panel integrations for sourcing new participants are available for enterprise plans.

What types of research can Mira conduct?

Mira is an automated qualitative research tool built for: ad and creative testing, concept and packaging evaluation, brand perception studies, UX and onboarding research, shopper research, and customer journey mapping - across 70+ languages and markets.

Integrations Ready to Plug-In and GO!

From setup to full automation — it’s fast, flexible, and future-ready.

Explore More

Integrations Ready to Plug-In and GO!

From setup to full automation — it’s fast, flexible, and future-ready.

Explore More

Integrations Ready to Plug-In and GO!

From setup to full automation — it’s fast, flexible, and future-ready.

Explore More

Try it Free

Book a Demo

Run your first AI moderated interview today

Run qualitative interviews at scale without losing depth 

Run qualitative interviews at scale without losing depth 

No moderator. No scheduling chaos. No 3-week wait. Try Decode free or book a demo.

Decode by Entropik

Book Your AI Research Demo

Decode by Entropik

Book Your AI Research Demo

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Copyright © 2026 – All Rights Reserved

Company

About Us

FAQs

Contact Us

Careers

Testimonials

Platform

AI Moderator

Consumer Insights

User Research

AI Creative Insights

Insights Hub

Product Tour

Industries

CPG

Technology & Software

Healthcare & Pharma

Financial Services

Retail & E-Commerce

Teams

Research Team

Marketing Team

Product Team

UX/Design Team

Technologies

Face Emotion Measurement

Voice Emotion Measurement

Attention Measurement

AI Research Agent

Real Eye Gaze Tracking

Predictive Neuro AI

Security & Legal

Terms of Use

Cookies Policy

Privacy Policy

Trust & Compliance

Resources

Blogs

Case Studies

Ad of the Week

News & Media

Whitepaper

Webinar

Reports & Guides

Decode Competitors

Integrations

Brand Assets

Testimonials

Copyright © 2026 – All Rights Reserved

Company

About Us

FAQs

Contact Us

Careers

Testimonials

Platform

AI Moderator

Consumer Insights

User Research

AI Creative Insights

Insights Hub

Product Tour

Industries

CPG

Technology & Software

Healthcare & Pharma

Financial Services

Retail & E-Commerce

Teams

Research Team

Marketing Team

Product Team

UX/Design Team

Technologies

Face Emotion Measurement

Voice Emotion Measurement

Attention Measurement

AI Research Agent

Real Eye Gaze Tracking

Predictive Neuro AI

Security & Legal

Terms of Use

Cookies Policy

Privacy Policy

Trust & Compliance

Resources

Blogs

Case Studies

Ad of the Week

News & Media

Whitepaper

Webinar

Reports & Guides

Decode Competitors

Integrations

Brand Assets

Testimonials

Copyright © 2026 – All Rights Reserved