Ads of the Week Decoded

Every week, we decode one top ad using facial coding, eye tracking, and voice AI to reveal what truly moved audiences.

Love, Hurts
Love, Hurts
Love, Hurts

Criticism, but Make it Motivation. Decoding Jordan Brand’s ‘Love, Hurts

Adventure, but make it Electric. Decoding Volvo's EX30

Decoding On’s Elmo Commercial

Apple: Custom Memory Movies iPhone 16 Pro by TBWA\Media Arts Lab

Apple’s Clean Up Ad Keeps It Real; Here’s What Decode Found

Beyond Techspectations: Decoded beyond Trade-in Deals

Decode Chanel’s Winter Tale

Decode serves Just Eat's Ad insights

Decode the Mystery of Yorkshire Tea Campaign

Apple Intelligence | Writing Tools | iPhone 16

Decoding Furby’s Giant Comeback in HeyDude Ad campaign

Decoding the Birdie: Liberty Mutual’s Personalized Insurance

Decoding the Dutch State Lottery’s Winning Story

DirecTV’s Streaming Revolution, Squirrels and All: Decoded

Double Down Decoded - KFC's Crunchy Ad Campaign

From 80s Vibes to VR Thrives: Decoding Meta Quest’s Fitness Journey

From Rom-Com to Mayo-Com: Decoding Hellmann’s Super Bowl Play

Hellmann's Will Levis No. 8

Hello Again, Starbucks: A Comeback Brewed to Perfection

Ikea’s ‘Ready for the Holidays’ commercial is ready with Decoded Insights

Jaguar Went Off-Road With This Ad;Here’s What Decode Revealed

John Lewis Give Knowingly Campaign Decoded: Engagement Insights

Let’s Talk Life! Unpacking the Heartfelt Moments in Ads

Mama bear approved Genexa - clean, effective medicine

Oatly’s Lavish Coffee Upgrade: A Decode of the Hype

Pop, Drop and Decode It: SkinnyPop Steals the Spotlight

Shane Gillis x Bud Light | Wrong Commercial | Rightly Decoded

Snickers goes Spooky | Decode the Halloween ad spirit

Tune In! PayPal’s Jolly Jingle Makes Spending Fun!

What to wear? | Zalando

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