Elevate your marketing and product decisions with our integrated research platforms, powered by Insights AI

For product teams

Elevate your marketing and product decisions with our integrated research platforms, powered by Insights AI

For marketing teams

Get rapid, accurate, and unbiased insights today!

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Explore the Future of Consumer & User Research in Our Insights AI Report 2024

Copy testing

Test scripts and content pieces that promise you reach and engagement.

Ad testing

Design ads, creatives and media plans that increase your marketing spend ROI.

Shelf testing

Precisely measure on-shelf and shelf placement noticeability and persuasiveness for consumers.

Package testing

Test 2D/3D package design variants with different design options or against competitor packaging.

In-depth interviews

Conduct interviews with notes, moderators, observer rooms & backroom chat.

Information architecture testing

Enhance navigation and remove user blocks through effective content organization and labelling

Prototype testing

A/B test prototypes to choose the ones that best align with user needs and preferences.

Journey mapping

See how users interact with your product and understand steps they take while using your website.

Concept & idea validation

Validate new ideas before sending them to production and minimize redevelopment costs.

Website testing

Reduce design risks by evaluating wireframes before launch and running usability tests to improve user experience after launch.

Three AI Technologies, Two Products, One Platform
01 Platform
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An AI powered Integrated Market Research Platform
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An AI powered Integrated Market Research Platform
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An AI powered Integrated Market Research Platform

Accelerate your research without compromising on the quality of insights

Agility

Complete research processes in 1-2 weeks

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Accuracy

Eliminate biased feedback with AI- led research

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Actionable

Get actionable insights with clear directions

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Analytics

Have one insights repository for all research campaigns

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Automation

Get real-time, unified insights for scattered data through one single repository

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Entropik’s Insights AI

Get real time emotional reactions to ads, videos and other visual stimuli.

Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.

Analyze specific Areas of Interest to capture various visual metrics.

Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.

Convert speech to text in real-time to transcript qualitative interviews

Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.

Entropik’s AI Technologies

Facial coding
Get real time emotional reactions to ads, videos and other visual stimuli.
Eye tracking
Analyze specific Areas of Interest to capture various visual metrics.
Voice AI
Convert speech to text in real-time to transcript Qualitative interviews

“Our collaboration with Entropik's UX research platform was a game-changer!”

“Entropik's Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior. We got actionable insights into strategically revamping our app based on the findings, resulting in increased user satisfaction, and increase the size and number of transactions on GCash.

“Entropik's Facial Coding and Eye Tracking technology have enhanced our creative decisions.”

We have been working with Entropik for more than a year and their insights based on Facial Coding and Eye Tracking technology has helped us optimise and take better creative decisions.”

“We have seen a 35% increase in content consumption ”

Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”
Marketing director

“Entropik's Innovative Technology Guides Our Packaging Decisions.”

“We are thrilled to share our experience with Entropik's cutting-edge technology that helps bring a lot of clarity on which packaging route one should go with. The stop and hold potential rating plays a strong role in helping make this choice. We look forward to using this tool much more at a worldwide level with our first experience.”
Avnish Sabharwal profile image

“The future looks exciting as we scale our Open Innovation partnership with Entropik ”

With strategic collaboration over 3 years, Entropik’s Emotion AL IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.

“Revolutionizing Packaging Design with Entropik's platform recommendations”

“Entropik tech is perfect, and we changed the pack design based on the platform recommendations.

“Entropik's User-Friendly Platform”

“The entire platform was lightweight, sensitive, non-intrusive, easy to activate.
Consumer Science Innovation Hub

“Enhancing R&D Understanding Through Entropik's Facial Coding and Eye Tracking Technology.”

“It was very interesting to leverage the cognitive scale of consumers' minds via Facial Coding technique to better understand their emotional response to packaging stimuli, alongside the traditional way of doing research for R&D purposes.
Business Architecture Associate Manager

“Entropik's Exceptional Support in Setting up Our Mobile Test Evaluation Campaign.”

“For assisting us in establishing our mobile test evaluation campaign, we extend our heartfelt thanks to team Entropik. The campaign was exceptionally well received and left a positive impact. We want to express our gratitude to the team for going above and beyond to address issues and for their constant availability via call.”
Market Researcher

“Integrating Entropik's Findings for Enhanced Client Recommendations”

“I used the findings provided by Entropik as one of the considerations in creating recommendations to the client - in addition to the conscious data we have. It's helpful, especially when the conscious data does not talk much.”
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R&D Researcher

“Entropik's Technology allows us to Unlock the Subconscious Minds of Our Customers.”

“Entropik allows us to learn more about the subconscious mind of our customers, and it is excellent support for traditional research. The combination of both types of research enhances our understanding of the consumer, and we use those to optimize our UX and communication content.
Brand Manager

“Entropik Enhances Pack Testing with Irrefutable System 1 Responses.”

“It takes in System 1 responses which are irrefutable as compared to the claim made by the consumer. It is really helpful in pack testing, where I can gauge the noticeability and interest of my pack.”
Global Marketing Communications

“Entropik's prompt support in clarifications and troubleshooting has elevated our experience.”

“We have had the pleasure of collaborating with Entropik, and their swift responses in providing clarifications, troubleshooting issues, and effectively managing project timelines have significantly enhanced our partnership.”

“Entropik's Support for Our Research Team Is Exceptional.”

“Our research team is happy with the support we get from the Entropik team. While we are currently constrained by client requirements, we firmly believe that this tool holds untapped potential beyond our current scope.

“Entropik delves into the subconscious and helps explain brand messaging impacts better ”

Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”

Your users' privacy is in good hands

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You can understand more about the type of data we record/store on our guidelines and policies page.

We are committed to the use of AI, ML and NLP for advancing positive outcomes and we prioritize issues of transparency, and ethics as they relate to these technologies and its future.

Read more about our commitment here

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