Entropik raises $25 million - Read More
Emotion-recognition startup Entropik raises $25M - Read More
Entropik's success story continues! - Read More

In short, we decode human insights

AI-powered Integrated Market Research Platforms for agile and accurate insights. Scale up your marketing and product decisions.

The consumer is highly likely to purchase  the product
RESEARCHER
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I like the new packaging
CONSUMER
The survey says “I like it” but AI metrics read poor engagement and show no brand recall
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Since the Ad is well-received, we expect to crack million + views.
RESEARCHER
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The Ad looks excellent
CONSUMER
The survey says “I like it” but AI metrics read poor engagement and show no brand recall
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Accelerate your research without compromising on quality of insights

Agility

Complete research processes in 1-2 weeks.

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Accuracy

Eliminate biased feedback with AI led research

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Actionable

Get actionable insights with clear directions.

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Analytics

Have one insights repository for all research campaigns.

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Automation

Integrate and scale up Quantitative and Qualitative research.

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Making Product and Ad Decisions is your job, tracking & decoding consumer behaviour is ours

Entropik handles tracking, measuring, and decoding consumer behaviour so you can focus on expert decision making rather than tedious time consuming research activities.

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Entropik’s AI Technologies

Get real time emotional reactions to ads, videos and other visual stimuli.

Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.

Analyze specific Areas of Interest to capture various visual metrics.

Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.

Convert speech to text in real-time to transcript Qualitative interviews

Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.

Entropik’s AI Technologies

Facial coding
Get real time emotional reactions to ads, videos and other visual stimuli.
Eye tracking
Analyze specific Areas of Interest to capture various visual metrics.
Voice AI
Convert speech to text in real-time to transcript Qualitative interviews

“The future looks exciting as we scale our Open Innovation partnership with Entropik ”

Avnish Sabharwal profile image
“With strategic collaboration over 3 years, Entropik’s Emotion AL IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.”

“Entropik delves into the subconscious and helps explain brand messaging impacts better ”

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“It’s imperative for marketers to employ an intelligent mix of traditional research and technologically advanced solutions. Entropik delves into the subconscious and helps explain brand messaging impacts better. Their methodologies for Ad testing help us tap into consumer’s emotions and use those insights to create memorable and engaging TVCs.”

“A 35% increase in content consumption after optimising our UX and Content with Entropik ”

“Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”

Your user’s privacy is in good hands

At Entropik, we put the utmost into respecting your privacy and personal information – whether you’re a user or a participant in our surveys. You can understand more about the type of data we record/store on our guidelines and policies page.

Entropik’s AU tech is designed to ensure that your personal information is not stored anywhere for research or business purposes. Take a look at how we protect your privacy and rights for a better understanding of our data policy.