Elevate your marketing and product decisions with our integrated market research platform
Elevate your marketing and product decisions with our integrated market research platform
Get rapid, accurate, and unbiased insights today!
Copy testing
Pick scripts and content pieces that promise you reach and engagement.
Ad testing
Pick ads, creatives and media plans that increase your marketing spend ROI.
Shelf testing
Precisely measure on-shelf and shelf placement noticeability and persuasiveness.
Package testing
Test 2D/3D package design variants against competitor packaging.
1-on-1 interviews
Conduct interviews with notes, moderation, observer rooms & backroom chat
Wireframe testing
Reduce design risks and improve usability by evaluating wireframes
Prototype testing
A/B test prototypes to choose the ones with the best usability
Journey mapping
See how your users interact with your product
Concept & idea validation
Validate new ideas before sending them to production
Website testing
Reduce design risks and improve usability by evaluating wireframes
Accelerate your research without compromising on the quality of insights
Agility
Complete research processes in 1-2 weeks
Accuracy
Eliminate biased feedback with AI- led research
Actionable
Get actionable insights with clear directions
Analytics
Have one insights repository for all research campaigns
Automation
Integrate and scale your quantitative and qualitative research
Entropik’s AI Technologies
Get real time emotional reactions to ads, videos and other visual stimuli.
Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.
Analyze specific Areas of Interest to capture various visual metrics.
Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.
Convert speech to text in real-time to transcript qualitative interviews
Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.
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“The future looks exciting as we scale our Open Innovation partnership with Entropik ”
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