Pick scripts and content pieces that promise you reach and engagement.
Pick ads, creatives and media plans that increase your marketing spend ROI.
Precisely measure on-shelf and shelf placement noticeability and persuasiveness.
Test 2D/3D package design variants against competitor packaging.
Conduct interviews with notes, moderation, observer rooms & backroom chat
Reduce design risks and improve usability by evaluating wireframes
A/B test prototypes to choose the ones with the best usability
See how your users interact with your product
Validate new ideas before sending them to production
Reduce design risks and improve usability by evaluating wireframes
Complete research processes in 1-2 weeks
Eliminate biased feedback with AI- led research
Get actionable insights with clear directions
Have one insights repository for all research campaigns
Integrate and scale your quantitative and qualitative research
Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.
Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.
Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.
You can understand more about the type of data we record/store on our guidelines and policies page.