Test scripts and content pieces that promise you reach and engagement.
Design ads, creatives and media plans that increase your marketing spend ROI.
Precisely measure on-shelf and shelf placement noticeability and persuasiveness for consumers.
Test 2D/3D package design variants with different design options or against competitor packaging.
Conduct interviews with notes, moderators, observer rooms & backroom chat.
Enhance navigation and remove user blocks through effective content organization and labelling
A/B test prototypes to choose the ones that best align with user needs and preferences.
See how users interact with your product and understand steps they take while using your website.
Validate new ideas before sending them to production and minimize redevelopment costs.
Reduce design risks by evaluating wireframes before launch and running usability tests to improve user experience after launch.
Complete research processes in 1-2 weeks
Eliminate biased feedback with AI- led research
Get actionable insights with clear directions
Have one insights repository for all research campaigns
Get real-time, unified insights for scattered data through one single repository
Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.
Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.
Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.
You can understand more about the type of data we record/store on our guidelines and policies page.
We are committed to the use of AI, ML and NLP for advancing positive outcomes and we prioritize issues of transparency, and ethics as they relate to these technologies and its future.