Case Study

Entropik helped increase viewership for Season 2 of a TV show

TV show episode testing for Voot

April 12, 2023

Our client, a leading OTT platform, planned to launch season 2 for their most popular web series. The traditional method of asking questions to respondents offline regarding the episode couldn’t deliver granular information, was logistically challenging, and hard to scale.

Season 1 had garnered a lot of interest, and the client wanted to ensure that season 2’s story, character & screenplay resonated best with their audience.

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