Case Study

Find out how Entropik helped optimize online path to purchase

Online product placement testing for Reckitt

April 12, 2023

Our client wanted to tap into the increasing demand for the washroom cleaning segment. They were looking to evaluate the efficacy of their product placement on e-commerce platforms with an aim to optimize the online consumer journey and navigation to improve online sales

They also wanted to understand relevant product details consumers look for during their purchase decisions.

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