New
AI - Powered Qualitative Research
New
AI Moderated Interviews That Understand What Participants Feel, Not Just What They Say
AI Moderated Interviews That Understand What Participants Feel, Not Just What They Say
AI Moderated Interviews That Understand What Participants Feel, Not Just What They Say
Decode AI Moderator conducts adaptive qualitative interviews at scale, reads emotional and behavioral signals in real time, and delivers structured insights in 48 hours — not 3 weeks. No human moderator needed.
Traditional qualitative research doesn't just slow you down it limits what you can find
Traditional qualitative research doesn't just slow you down it limits what you can find
Traditional qualitative research doesn't just slow you down it limits what you can find
Human moderators are inconsistent. Scripts are rigid. Emotion and intent get missed entirely. And by the time analysis is complete, the decision has already been made without you. Decode AI Moderator eliminates every one of these bottlenecks — replacing static scripts with adaptive questioning, replacing post-session hours with instant synthesis, and replacing guesswork with real emotion AI research signal detection.
Human moderators are inconsistent. Scripts are rigid. Emotion and intent get missed entirely. And by the time analysis is complete, the decision has already been made without you. Decode AI Moderator eliminates every one of these bottlenecks — replacing static scripts with adaptive questioning, replacing post-session hours with instant synthesis, and replacing guesswork with real emotion AI research signal detection.
✗ Traditional Qualitative Research
✗ Traditional Research
Inconsistent moderator quality across sessions
Rigid discussion scripts that don't adapt
Hours of manual video review and tagging
Slow, expensive, impossible to scale
Missed emotional nuance and subtext
Delayed insight delivery weeks after fieldwork
✗ Traditional Research
Inconsistent moderator quality across sessions
Rigid discussion scripts that don't adapt
Hours of manual video review and tagging
Slow, expensive, impossible to scale
Missed emotional nuance and subtext
Delayed insight delivery weeks after fieldwork
✓ Decode AI Moderator
Consistent AI moderation every interview, every time
Adaptive, stimulus-aware questioning in real time
Instant summaries, clips, and analysis automatically
Run hundreds of interviews in days, not months
Emotion and sentiment detection
Structured insights delivered within 48 hours
✓ Decode AI Moderator
Consistent AI moderation every interview, every time
Adaptive, stimulus-aware questioning in real time
Instant summaries, clips, and analysis automatically
Run hundreds of interviews in days, not months
Emotion and sentiment detection
Structured insights delivered within 48 hours
Everything the moderator used to handle, automated
Everything the moderator used to handle, automated
Everything the moderator used to handle, automated
1. Stimuli-Aware Question Planning
Design structured qualitative studies in minutes
Translates research goals into a complete interview guide automatically
Organises questions around each stimulus — ad, concept, prototype, or product
Adapts dynamically based on each participant's responses
Covers emotional, functional, and perception metrics in every session
Adapts dynamically based on participant responses
A complete, structured interview guide created instantly.
1. Stimuli-Aware Question Planning
Design structured qualitative studies in minutes
Translates research goals into a complete interview guide automatically
Organises questions around each stimulus — ad, concept, prototype, or product
Adapts dynamically based on each participant's responses
Covers emotional, functional, and perception metrics in every session
Adapts dynamically based on participant responses
A complete, structured interview guide created instantly.
1. Stimuli-Aware Question Planning
Design structured qualitative studies in minutes
Translates research goals into a complete interview guide automatically
Organises questions around each stimulus — ad, concept, prototype, or product
Adapts dynamically based on each participant's responses
Covers emotional, functional, and perception metrics in every session
Adapts dynamically based on participant responses
A complete, structured interview guide created instantly.
2. AI Driven Adaptive Moderation
Moderation that understands people, not just scripts
Responds dynamically to how participants speak and react
Probes deeper or simplifies questions as needed
Transitions naturally across stimuli
Maintains conversational flow while ensuring analytical depth
Every interview feels natural, focused, and insight-rich.
2. AI Driven Adaptive Moderation
Moderation that understands people, not just scripts
Responds dynamically to how participants speak and react
Probes deeper or simplifies questions as needed
Transitions naturally across stimuli
Maintains conversational flow while ensuring analytical depth
Every interview feels natural, focused, and insight-rich.
2. AI Driven Adaptive Moderation
Moderation that understands people, not just scripts
Responds dynamically to how participants speak and react
Probes deeper or simplifies questions as needed
Transitions naturally across stimuli
Maintains conversational flow while ensuring analytical depth
Feature Title
Every interview feels natural, focused, and insight-rich.
3. Question Level Analytics
See exactly which questions drive meaningful insight
Sentiment and emotional tone per question
Response depth, clarity, and confidence scoring
Emotional trajectory across the interview
Key themes, motivations, and concerns
Cross-participant comparison
Continuously improve discussion guides using data.
3. Question Level Analytics
See exactly which questions drive meaningful insight
Sentiment and emotional tone per question
Response depth, clarity, and confidence scoring
Emotional trajectory across the interview
Key themes, motivations, and concerns
Cross-participant comparison
Continuously improve discussion guides using data.
3. Question Level Analytics
See exactly which questions drive meaningful insight
Sentiment and emotional tone per question
Response depth, clarity, and confidence scoring
Emotional trajectory across the interview
Key themes, motivations, and concerns
Cross-participant comparison
Continuously improve discussion guides using data.
4. Stimulus Performance Score
Measure how each stimulus actually performs
Emotional intensity and sentiment scoring
Engagement and attention patterns
Recall and comprehension measurement
Response quality and level of detail
Side-by-side comparison across variants
Ideal for creative testing and concept validation.
4. Stimulus Performance Score
Measure how each stimulus actually performs
Emotional intensity and sentiment scoring
Engagement and attention patterns
Recall and comprehension measurement
Response quality and level of detail
Side-by-side comparison across variants
Ideal for creative testing and concept validation.
4. Stimulus Performance Score
Measure how each stimulus actually performs
Emotional intensity and sentiment scoring
Engagement and attention patterns
Recall and comprehension measurement
Response quality and level of detail
Side-by-side comparison across variants
Ideal for creative testing and concept validation.
5. Automatic summaries and highlight clips
Insights delivered the moment interviews end
Generates concise summaries per stimulus
Identifies positive, negative, and uncertain reactions
Flags confusion and emotional peaks automatically
Produces highlight clips mapped to key insights
Outputs ready to share across teams instantly zero manual tagging.
5. Automatic summaries and highlight clips
Insights delivered the moment interviews end
Generates concise summaries per stimulus
Identifies positive, negative, and uncertain reactions
Flags confusion and emotional peaks automatically
Produces highlight clips mapped to key insights
Outputs ready to share across teams instantly zero manual tagging.
5. Automatic summaries and highlight clips
Insights delivered the moment interviews end
Generates concise summaries per stimulus
Identifies positive, negative, and uncertain reactions
Flags confusion and emotional peaks automatically
Produces highlight clips mapped to key insights
Feature Title
Outputs ready to share across teams instantly zero manual tagging.
Designed for modern qualitative research teams
Designed for modern qualitative research teams
Decode AI Moderator is used for
Decode AI Moderator is used for
Ad & Creative Testing
Test creatives, scripts, and campaigns with deep emotional and perceptual feedback before launch.
Ad & Creative Testing
Test creatives, scripts, and campaigns with deep emotional and perceptual feedback before launch.
Ad & Creative Testing
Test creatives, scripts, and campaigns with deep emotional and perceptual feedback before launch.
Concept & Packaging Evaluation
Validate new concepts and packaging designs against real consumer reactions and.
Concept & Packaging Evaluation
Validate new concepts and packaging designs against real consumer reactions and.
Concept & Packaging Evaluation
Validate new concepts and packaging designs against real consumer reactions and.
Brand Perception Studies
Explore how your brand is perceived across segments with consistent, unbiased moderation.
Brand Perception Studies
Explore how your brand is perceived across segments with consistent, unbiased moderation.
Brand Perception Studies
Explore how your brand is perceived across segments with consistent, unbiased moderation.
UX, UI & Onboarding
Run usability interviews at scale uncovering friction, confusion, and delight in digital.
UX, UI & Onboarding
Run usability interviews at scale uncovering friction, confusion, and delight in digital.
UX, UI & Onboarding
Run usability interviews at scale uncovering friction, confusion, and delight in digital.
Shopper & Decision Research
Understand purchase drivers, category navigation, and in-store or digital decision-making journeys.
Shopper & Decision Research
Understand purchase drivers, category navigation, and in-store or digital decision-making journeys.
Shopper & Decision Research
Understand purchase drivers, category navigation, and in-store or digital decision-making journeys.
Customer Journey Deep Dives
Map emotional highs and lows across touchpoints to find moments that drive or erode loyalty.
Customer Journey Deep Dives
Map emotional highs and lows across touchpoints to find moments that drive or erode loyalty.
Customer Journey Deep Dives
Map emotional highs and lows across touchpoints to find moments that drive or erode loyalty.
Why Decode AI Moderator leads the market
Only Decode combines every component of qualitative research automation into a single, seamless workflow built for modern research teams.
Fully automated AI moderation
Stimuli-aware question planning
Real-time adaptive probing
Question-level analytics
Stimulus performance scoring
Instant summaries and highlight clips
Why Decode AI Moderator leads the market
Only Decode combines every component of qualitative research automation into a single, seamless workflow built for modern research teams.
Fully automated AI moderation
Stimuli-aware question planning
Real-time adaptive probing
Question-level analytics
Stimulus performance scoring
Instant summaries and highlight clips
Why Decode AI Moderator leads the market
Only Decode combines every component of qualitative research automation into a single, seamless workflow built for modern research teams.
Fully automated AI moderation
Stimuli-aware question planning
Real-time adaptive probing
Question-level analytics
Stimulus performance scoring
Instant summaries and highlight clips
From setup to insight in four steps
From setup to insight in four steps
Get started in minutes and take full control of your digital assets. From signup to secure trading, everything is built for speed and clarity.
Get started in minutes and take full control of your digital assets. From signup to secure trading, everything is built for speed and clarity.
1
Create a Study
Use guided setup or upload your existing discussion guide
1
Create a Study
Use guided setup or upload your existing discussion guide
2
Configure
Set duration, voice, language, consent, and scheduling
2
Configure
Set duration, voice, language, consent, and scheduling
3
Run Interviews
Live AI moderation with real-time adaptive probing
3
Run Interviews
Live AI moderation with real-time adaptive probing
4
Get Insights
Transcripts, analytics, summaries, scores, and clips instantly
4
Get Insights
Transcripts, analytics, summaries, scores, and clips instantly
Run qualitative interviews at scale without losing depth
Run qualitative interviews at scale without losing depth
Run qualitative interviews at scale without losing depth
Decode AI Moderator helps teams move faster while preserving insight quality and human nuance.
Decode by Entropik
Book Your AI Research Demo
Decode by Entropik
Book Your AI Research Demo
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Technologies
Security & Legal
Copyright © 2026 – All Right Reserved
Technologies
Security & Legal
Copyright © 2026 – All Right Reserved