Ads of the Week Decoded

Every week, we decode one top ad using facial coding, eye tracking, and voice AI to reveal what truly moved audiences.

Actress Kathryn Hahn and NFL player Derrick Henry sit together on a crowded vintage trolley or cable car. Hahn, holding a bottled beverage, appears to be speaking or reacting with an expressive face while Henry sits beside her in a blue sleeveless shirt and gold chain. The background shows a conductor and other passengers in a warmly lit, retro-style cabin.

Decoding OIKOS’ “The Big Hill” | Big Game 2026

Sep 3, 2025

Decoding Toyota’s “Superhero Belt”

Sep 3, 2025

A blindfolded polar bear sits at a white table in a bright, minimalist room, appearing to participate in a taste test. A black can of Pepsi Zero Sugar and a red can of Coca-Cola Zero Sugar sit side-by-side on the table in front of it. The clinical, high-tech setting features white walls and a grid-like ceiling light, focusing all attention on the bear's choice.

Decoding The Choice | Pepsi | Super Bowl

Sep 3, 2025

A majestic brown Pegasus with wide, feathered wings leaps over a fallen, mossy log in a sun-drenched landscape. The sun shines brilliantly from the left, creating a warm golden glow and a slight lens flare that illuminates the scene. The mythical horse features a white blaze on its face and white markings on its legs, frozen in mid-air against a clear, pale blue sky. Tangled dry brush and distant trees frame the background, emphasizing the magical and cinematic nature of the creature’s flight.

Decoding Budweiser’s “American Icons” | Super Bowl LX

Sep 3, 2025

Lebron James jumping mid air to throw the basket ball in the basket in nike jersey among white jersey players

Decoding LEBRON JAMES | JUST DO IT | NIKE

Sep 3, 2025

a guy in bicycle standing in the road beside a car in a signal

Decoding Now Taxes is Staying in the Loop - TurboTax

Sep 3, 2025

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

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Teams

Research Team

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Face Emotion Measurement

Voice Motion Measurement

Attention Measurement

AI Research Agent

Real Eye Gaze Tracking

Predictive Neuro AI

Security & Legal

Cookies Policy

Trust & Compliance

Resources

Blogs

Case Studies

Ad of the Week

News & Media

Whitepaper

Webinar

E-Book

Decode Competitors

Integrations

Company

Home

About Us

FAQs

Testimonials

Platform

Consumer Insights

User Research

AI Creative Insights

Insights Hub

Products Tour

Industries

CPG

Technology & Software

Healthcare & Pharma

Financial Services

Retail & E-Commerce

Teams

Research Team

Marketing Team

Product Team

UX/Design Team

Technologies

Face Emotion Measurement

Voice Motion Measurement

Attention Measurement

AI Research Agent

Real Eye Gaze Tracking

Predictive Neuro AI

Security & Legal

Cookies Policy

Trust & Compliance

Resources

Blogs

Case Studies

Ad of the Week

News & Media

Whitepaper

Webinar

E-Book

Decode Competitors

Integrations