How to Turn Market Research Insights Into Business Gold

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Guest Speaker

Date

Meet the speakers

Stefka Mihaylova

VP Sales Europe

Stefka Mihaylova

VP Sales Europe

Guest Bio

Stefka Mihaylova

VP Sales Europe

Stefka Mihaylova is Entropik’s VP of Sales for Europe and the UK. She has 8+ years of experience in SaaS sales, predominantly working in the Market Research industry, most of them spent with FocusVision, where she was Sales Director for EMEA in the last 3 years of her journey with the company. Stefka has experience in building and running new business and account management teams that work with big enterprise organizations.

Another episode of the ‘Human Insights Unlocked’ where we explain the magic behind market research and how it turns data into business gold.

Join your host, Stefka, as she delves deep into the topic with Andrew W. Custage, a Senior Director and Head of Insights for Medallia Market Research, with a track record of delivering groundbreaking insights.

Together, they uncover the strategies and tips for leveraging market research effectively, drawn from Andrew's extensive experience with leading brands and featured commentary in prestigious publications. Whether you're a business owner, marketer, or just curious about data-driven decision-making, this episode is a treasure trove of knowledge.