Traditional consumer research methods rely on stated responses, which fail to deliver real-time, unbiased emotion insight, even though research shows roughly 95% of purchase decisions are driven by emotion rather than rational analysis. Emotion AI technologies close this gap by measuring cognitive and behavioral responses directly, helping global brands understand not just what customers say, but what they subconsciously feel.
Consumer's cognitive responses and behaviour towards brand elements, communication and marketing Ads have a significantly greater influence on their purchase intent. While customers may not realize that their emotions drive their purchases, research indicates that 95% of shopping decisions are emotion-driven. Brands know that a key to develop and maintain a loyal customer base is by decoding consumer emotions.
However, traditional consumer research methods offer stated responses and fail to deliver real-time and unbiased emotion insights. Besides, post-pandemic companies are looking for online, consumer-centric, large-scale, contactless, and qualitative market surveys to delve deep into consumers minds.
Understanding exactly what the consumer needs is an age-old problem, but methods to address this haven't evolved as much. We wanted to bring about a distinct qualitative and quantitative change in the way brands were being perceived and understood by consumers and relay this feedback to brands so they can develop more effective campaigns for their target audience,says the CEO, and Founder, Entropik Tech.
Find the full article on the National AI Portal of India, INDIAai. The publication features Entropik's ability to derive in-depth insights into consumers' emotions to power consumer research like never before.
Frequently asked questions
1. How does Entropik's Emotion AI help global brands understand customer sentiment?
It analyzes facial expressions, voice tone, and other behavioral signals to reveal genuine emotional reactions to brand touchpoints, campaigns, and products across markets.
2. Why do global brands need emotion-based insight tools?
Global brands operate across diverse cultural contexts, and emotion AI helps them understand genuine sentiment consistently across regions, where language and self-report can vary significantly.
3. What types of touchpoints can Emotion AI be applied to for global brands?
Emotion AI can be applied to advertising, packaging, in-store experiences, and digital touchpoints, wherever understanding genuine customer emotional response adds value.
4. How does Emotion AI complement traditional brand tracking research for global brands?
It adds an objective, behavioral layer of insight that complements traditional survey-based brand tracking, revealing genuine reactions self-report might miss or misrepresent.
5. What competitive advantage does Emotion AI offer global brands?
It allows brands to validate and optimize campaigns and experiences based on genuine emotional response before full-scale rollout, reducing risk across diverse global markets.
