Decode by Entropik
Build reusable synthetic audiences, apply them to AI Creative Insights, and see exactly which personas respond to your creative and why. Request a demo
Trusted by 150+ industry leaders
One study at a time
Every new question means a
new SOW, a new kickoff, a new
six-week wait.
Capped by headcount
Your turnaround is only as fast
as the moderators and analysts
staffed on your account.
Says, not feels
Traditional methods capture
what people say. They miss the
hesitation and emotion.
Insight that expires
Findings land in a PDF, get read
once, and disconnect from the
next study that needed them.
FACIAL CODING
90%+ accuracy
Emotion, valence & engagement, decoded in real time
EYE TRACKING
96% accuracy
Attention heatmaps & AOI engagement, no hardware required
VOICE AI
70+ languages
Tone, sentiment & hesitation across every conversation
PREDICTIVE AI
97%+ accuracy
Attention & creative effectiveness before you spend on media
This is the say-do gap. Closing it is what separates a report from a decision.
FMCG / Alcoholic Beverages
120+ qualitative interviews across 6 Asian markets
Moderator dependency, language barriers, and emotional blind spots were slowing every study down.
•
5X increase in interview scale
•
1-2 days turnaround, down from 6-7 days
•
30% reduction in manual moderation and analysis effort
Fast Food / Global Media
100–200 respondents, 15+ creatives per study
A decade of "bigger budget, louder ads" stopped working once stated-response testing couldn't keep up with fragmented markets.
•
4X faster time to insight
•
12 days down from 6-7 weeks per study
•
32% lower media testing cost, across 5 countries
CPG / AI Creative Insights
6 countries, 1,500 videos, 20,000 still frames
Lengthy study setups and stated- response surveys couldn't keep pace with high-volume campaign launches.
•
Instant turnaround vs. 5-7 days for traditional surveys
•
Zero human respondents required
•
High correlation established between creative score and real performance
Does this replace our researchers?
No. Decode replaces traditional research vendors, not your judgment every plan and insight still passes through human approval.
Is the AI moderation actually reliable, or does it miss nuance?
It runs adaptive interviews across 70+ languages and layers facial, voice, and behavioural signals on top of what's said more signal than a singlehuman moderator can track live.
What happens to studies we've already run?
Nothing's lost. The Insights Hub ingests your existing research interviews, reports, recordings, past studies into one searchable, AI-queryable knowledge base.
We already use a point AI tool. Why switch to a platform?
Point tools solve one step. Decode runs the full lifecycle as one connected system, so each study strengthens the next.
Is our data secure?
Yes SOC 2 Type II and ISO 27001 compliant, with consent-aware capture and configurable governance built in.
The unified Human Insights Platform from research to revenue in days, not weeks.