Insights AI in Healthcare

Insights AI has massive potential to take the healthcare industry to the next level. Learn more about the role of Insights AI in healthcare, with this article!

Author

Tanvi Moitra

Date

December 21, 2023

AI has grown massively over the past few years, with each industry integrating AI-based tools to improve business processes. Healthcare is no different. The healthcare industry has seen a sharp incline in the adoption of AI. AI can now diagnose patients based on their symptoms. But AI has much more to offer!

The healthcare industry has seen a rise in data complexity and volume. To harness the potential of this data, we need Insights AI. Insights AI is not one technology but a combination of generative AI, emotional AI, and behavioral AI. 

The healthcare industry can use Insights AI to - 1) analyze patient data and records, 2) reduce mundane administrative tasks, 3) provide a more holistic and personalized experience to patients, etc. 

By leveraging the power of Insights AI, hospitals, clinics, and pharmaceutical companies can improve their administrative process, brand awareness, and efficiently manage their patient data. 

In this article, we will discuss the role of artificial intelligence in healthcare and AI in the medical field. Let’s get started!

Application of Insights AI in Healthcare

Insights AI is a combination of generative AI, emotional AI, and behavioral AI. Here is how each of these has the potential to contribute to the healthcare industry significantly-

1) Generative AI in Healthcare

  • Generative AI can be used to
  • Extract valuable insights from patient records
  • Create diagnostic and discharge summaries that are easy for patients to understand
  • Translate prescriptions to native languages
  • Create checklists for tests based on diagnosis
  • Formulate action items for all departments

2) Emotion AI in Healthcare

Emotion AI can be used to- 

  • Improve personalization of the patient journey
  • Create more targeted ads, flyers, emails, etc. 
  • Gather feedback about hospital processes and identify improvement areas
  • Improve customer support processes

3) Behavior AI in Healthcare

Behavior AI in Healthcare- 

  • Analyze patient journeys on apps, websites, and registration portals
  • Improve placement of medicines, supplements, and medical devices 
  • Increase the visual appeal of PoS stations, banners, and ads

Future Trends of Insights AI in Healthcare

The application of Insights AI may be nascent, but it has the potential to impact and improve various processes in healthcare companies massively. Here are some future trends of Insights AI you should look out for -

1) Emotionally Aware Customer Care 

AI can take the role of customer care representatives and have emotionally engaging conversations with existing and potential patients. 

They will be able to address significant concerns, collect initial patient data, create a list of action items, suggest tests or doctors, etc. 

2) Prescriptive Analytics

Insights AI can provide actionable insights by analyzing complex patient and diagnostic data. Board members and department leaders will be able to streamline and improve administrative processes to make the patient experience much more personalized and seamless. 

3) Emotionally Aware Synthetic Patients

With Insights AI, healthcare companies can conduct patient research using synthetic patients. Here, the AI will play the role of a respondent who will mimic real-life patient behavior. This can reduce time to insights by reducing healthcare companies' efforts to hire respondents. 

The Bottom Line

Insights AI can massively impact the healthcare industry. It can help healthcare companies conduct more effective research, improve outreach efforts, and streamline administrative processes. By adopting Insights AI, healthcare companies can better understand their patients and provide a holistic and positive patient experience.

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Want to conduct lean and unbiased research? Try out Entropik's tech behavioral research platform today!
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With lots of unique blocks, you can easily build a page without coding.

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Start from scratch

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Author Bio

Tanvi can usually be found anxiously treading the office floor to get her content reviewed, here at Entropik. When not absorbed by researching and writing, she loves to read, go for a swim, play badminton, paint, and otherwise spend too much time bingeing on the Office and cuddling her German Shepherd, Whiskey. An absolute foodie, she would love to cook and bake for you and even give you the best dessert suggestions in the office.

Tanvi Moitra

Product Marketing Specialist

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