Insights AI is ushering in a new era of efficiency and optimization for the CPG industry. Brands of all sizes, from large multinationals to fledgling startups, are realizing how Insights AI can completely change the way they do business.

Insights AI is a powerful combination of generative AI, Emotion AI, and Behavior AI. It helps brands get in-depth consumer insights that are unbiased, actionable, and scalable.

In this article, we will delve into the significance of Insights AI in the CPG industry and how industry leaders are utilizing it to improve product development, personalization, and consumer experience.

What is Insights AI?

Insights AI combines the leading AI technologies under one roof to ensure that brands get in-depth consumer insights without breaking the bank.

The tech stack for Insights AI includes-

1) Generative AI

Gen AI is not just a buzzword but a revolutionary AI technology that packs a powerful punch. It has the capability to produce different types of content, such as images, videos, text, etc.

All you need to do is enter a prompt and get the results!

2) Emotion AI

Emotion AI is the combination of Facial Coding technology and Voice AI technology. It helps brands understand the emotional cues of their consumers and leverage them to create exceptional consumer experiences.

3) Behavior AI

Behavior AI combines the power of Eye Tracking and Click Tracking to help brands understand consumer behavior and eliminate guesswork.

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Applications of Insights AI in CPG

1) Consumer Research

Insights AI makes consumer research more seamless, collaborative, and scalable. With Insights AI technologies, brands can-

• Get quick summaries, action items, and key takeaways from research findings
• Mine more out of past data
• Reduce response bias
• Understand and track consumer emotions and behavior over time
• Reduce time to insights

2) Marketing Communications

Insights AI can benefit immensely in creating targeted and personalized campaigns. By using Insights AI-driven consumer insights, marketing teams can create campaigns that truly resonate with their target audience by understanding what consumers like and dislike.

3) Content and Media Testing

Ads, videos, social media posts, etc. can be tested using Insights AI-powered tools and consumer research platforms.

CPG brands can optimize the visual appeal and engagement across various content formats by testing content and media pre and post-launch.

4) Pack Design and Shelf Placement Testing

CPG brands can test their pack designs and shelf placements using Insights AI. Insights AI analyzes the shopper’s purchase intent, stopping, holding, and closing powers. Moreover, it helps brands optimize their pack designs to make the products stand out from their competitors’.

5) Concept Testing

Concept testing is crucial before a new product is developed. By using Insights AI, you can validate your opinions and ideas to ensure that you are not completely relying on your gut instinct and guesswork. With concept testing, you can make data-driven decisions and confidently pursue any new projects.

Why CPG Companies Need Insights AI More Than Ever

Post the COVID-19 pandemic, consumer behavior, and preferences have changed massively. To keep up with the evolving consumer, CPG brands must also evolve. However, this is not possible with traditional consumer and shopper research methods.

With insights AI, CPG brands can get faster insights, act on them immediately and make data-driven decisions. Insights AI removes the variable in the equation and helps you focus on what truly matters.

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