Decode replaces the agency you re-hire every quarter with an AI-native research platform your team runs itself from study design to decision-ready insight, in days instead of weeks.
Trusted by Amazon, Disney, P&G, HSBC, Kellogg's, Barclays, and 100+
enterprise research teams.
One study at a time
Every new question means a
new SOW, a new kickoff, a new
six-week wait.
Capped by headcount
Your turnaround is only as fast
as the moderators and analysts
staffed on your account.
Says, not feels
Traditional methods capture
what people say. They miss the
hesitation and emotion.
Insight that expires
Findings land in a PDF, get read
once, and disconnect from the
next study that needed them.
One platform. Every method. Zero re- hiring.
Decode is Entropik's Unified Human Insights Platform a single AI-native system that turns customer feedback, emotion, and behaviour into business intelligence. It doesn't replace one part of the agency workflow. It replaces the need for the agency workflow.
Quantitative Surveys
Shopper Insights
Qualitative Interviews
Path to Purchase
Media & Creative Insights
In-Context Research
AI Moderated Interviews
Insights Hub (AI Copilot)
•
17 GLOBAL PATENTS IN MULTIMODAL EMOTION AI
FACIAL CODING
•
SOC 2 TYPE II & ISO 27001 COMPLIANT
•
EYE TRACKING
•
VOICE AI
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PREDICTIVE AI
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HARDWARE-FREE
•
GENERATIVE AI
•
Put them side by side. That's the whole pitch.
The Breakdown
Traditional Agencies
Decode by Entropik
Speed
4-6 weeks per study; can stretch to months in procurement
Up to 4X faster 1-2 day turnaround on qual studies
Cost
$20K-$100K+ per custom project; retainer-heavy
Up to 32% lower cost per study, platform based pricing
Scale
10-30 interviews per study, one study at a time
5X interview scale; multiple studies run in parallel
Evidence
Self-reported answers only
Facial coding, voice AI, eye-gaze & behavioural signals layer on every study
Consistency
Varies by moderator, market, and analyst
Consistent AI moderation across 70+ languages
Model
Project-based re-commissioned every time
Continuous a platform your team owns
Agencies hear what people say. Decode sees what they actually feel.
A respondent can tell you they loved the ad. Their face, their hesitation, and their tone might say otherwise. Decode's multimodal Evidence Layer captures both automatically, on every study, without extra fieldwork or hardware.
FACIAL CODING
90%+ accuracy
Emotion, valence & engagement, decoded in real time
EYE TRACKING
96% accuracy
Attention heatmaps & AOI engagement, no hardware required
VOICE AI
70+ languages
Tone, sentiment & hesitation across every conversation
PREDICTIVE AI
97%+ accuracy
Attention & creative effectiveness before you spend on media
This is the say-do gap. Closing it is what separates a report from a decision.
What happened when three brands switched.
FMCG / Alcoholic Beverages
120+ qualitative interviews across 6 Asian markets
Moderator dependency, language
barriers, and emotional blind spots were slowing every study down.
•
5X increase in interview scale
•
1-2 days turnaround, down from 6-7 days
•
30% reduction in manual moderation and analysis effort
Fast Food / Global Media
100-200 respondents, 15+ campaign
creatives per study
Bigger budgets, louder ads’ stopped working as markets fragmented beyond stated-response testing.
•
4X faster time to insight
•
12 days down from 6-7 weeks per study
•
32% lower media testing cost, across 5 countries
CPG / AI Creative Insights
6 countries, 1,500 videos, 20,000 still
frames
Lengthy study setups and stated-
response surveys couldn't keep pace
with high-volume campaign launches.
•
Instant turnaround vs. 5-7 days for traditional surveys
•
Zero human respondents required
•
High correlation established between creative score and real performance
Built for scale. Proven at the top.
103M+
panel participants across 120 countries
17
global patents in multimodal Emotion AI
25+
Years combined team experience
Does this replace our researchers?
No. Decode replaces the agency layer, not your judgment. Every plan, study, and insight passes through human approval before it moves forward the platform removes the manual grind, not the researcher.
Is the AI moderation actually reliable, or does it miss nuance?
Decode's AI moderation conducts adaptive interviews with dynamic follow-up questions across 70+ languages, and layers facial, voice, and behavioural signals on top of what's said giving you more signal than a single human moderator can track in real time, not less.
What happens to studies we've already run with an agency?
Nothing is lost. Decode's Insights Hub ingests existing research interviews, reports, recordings, past studies — so your historical work becomes part of the same searchable, AI- queryable knowledge base going forward.
We already use a point AI tool for surveys or transcription. Why switch to a platform?
Point tools solve one step. Decode runs the full lifecycle — design through reporting as one connected system, so insight from one study strengthens the next instead of living in a separate tool with its own login.
Is our data secure?
Decode is SOC 2 Type II and ISO 27001 compliant, with consent-aware signal capture and configurable data governance built into every study.
Decode is the unified Human Insights Platform that moves teams from research to revenue in days, not weeks.