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When to use which Decode product

Match your research objective to the right product every time.

All

Explore Motivates

Text ads / Creative

Research Digital Product

Text Packaging

Run Quant at Scale

Manage Reserch

AI Moderated Interviews

Fully autonomous 1:1 qualitative interviews with real-time emotion AI. Surfaces the gap between what participants say and what they feel.

Use mira when your're…

Exploring deep motivations, attitudes, or unmet needs

Investigating the Say-Do Gap in consumer behaviour

Running concept exploration before quantitative sizing

Replacing traditional focus groups at 5× the speed

Testing discussion guides across 120+ languages

Sample

8-30

Turnaround

3-5 days

Mode

Qualitative

CPG

BFSI

Healthcare

Tech

Learn more

AI Creative Insights

Frame-by-frame
attention, emotion, and engagement scoring on video and static ads. Pre-test creative before media spend.

Use AI Creative Insights when you're…

Pre-testing TV, digital, or social video ads

Optimising attention on static creatives or banners

Comparing multiple creative variants before production

Running rapid creative sprints (same-day turnaround)

Identifying drop-off moments in long-form video

Sample

500-200

Turnaround

24–48 hrs

Mode

Quant + Emotion

CPG

Retail

Media

FMCG

Learn more

User Research

Behavioural UX sessions combining screen recording, real eye gaze tracking, and emotion AI to reveal how users truly experience digital products.

Use User Research when you're…

Testing usability of a live product, prototype, or concept

Identifying friction, confusion, or frustration in UX flows

Running moderated or unmoderated usability sessions

Benchmarking UX against competitor digital products

Validating feature changes with real users pre-launch

Sample

5-30

Turnaround

3-7 days

Mode

Qual + Biometric

Fintech

E-commerce

SaaS

Learn more

Consumer Insights

Quantitative research at scale behavioural surveys with emotion scoring across Decode's 103M+ global panel. Segmentation to brand tracking.

Use Consumer Insights when you're…

Running U&A, segmentation, or brand health studies

Sizing a concept or claim after qual exploration

Testing packaging designs at scale across geographies

Running monadic or sequential concept tests

Tracking category shifts with longitudinal studies

Sample

100–2,000

Turnaround

2–5 days

Mode

Qualitative

CPG / FMCG

Retail

Pharma

Learn more

Eye Tracking & Attention

Webcam-based real gaze tracking at 96% accuracy. Reveals where attention lands on any visual stimulus or screen. No lab required.

Use Eye Tracking when you're…

Testing shelf visibility and pack hierarchy

Mapping attention on website layouts and landing pages

Validating logo placement or visual branding

Running heat map studies without an eye-tracking lab

Comparing attention across multiple design variants

Sample

30–150

Turnaround

2–4 days

Mode

Biometric

FMCG

Retail

Publishing

Learn more

Insights Hub

A research repository for agencies managing multiple client studies. AI-powered search and tagging across all past studies.

Use Insights Hub when you're…

Managing a client research library across multiple projects

Searching past studies for relevant findings instantly

Sharing research snapshots securely with client teams

Building a running knowledge base for brand trackers

Reducing duplicated research across client accounts

Sample

Team-wide

Turnaround

< 1 day

Mode

Repository

Agencies

Research Firms

Consultancies

Learn more

AI Moderated Interviews

Fully autonomous 1:1 qualitative interviews with real-time emotion AI. Surfaces the gap between what participants say and what they feel.

Use mira when your're…

Exploring deep motivations, attitudes, or unmet needs

Investigating the Say-Do Gap in consumer behaviour

Running concept exploration before quantitative sizing

Replacing traditional focus groups at 5× the speed

Testing discussion guides across 120+ languages

Sample

8-30

Turnaround

3-5 days

Mode

Qualitative

CPG

BFSI

Healthcare

Tech

Learn more

AI Moderated Interviews

Fully autonomous 1:1 qualitative interviews with real-time emotion AI. Surfaces the gap between what participants say and what they feel.

Use mira when your're…

Exploring deep motivations, attitudes, or unmet needs

Investigating the Say-Do Gap in consumer behaviour

Running concept exploration before quantitative sizing

Replacing traditional focus groups at 5× the speed

Testing discussion guides across 120+ languages

Sample

8-30

Turnaround

3-5 days

Mode

Qualitative

CPG

BFSI

Healthcare

Tech

Learn more

AI Creative Insights

Frame-by-frame
attention, emotion, and engagement scoring on video and static ads. Pre-test creative before media spend.

Use AI Creative Insights when you're…

Pre-testing TV, digital, or social video ads

Optimising attention on static creatives or banners

Comparing multiple creative variants before production

Running rapid creative sprints (same-day turnaround)

Identifying drop-off moments in long-form video

Sample

500-200

Turnaround

24–48 hrs

Mode

Quant + Emotion

CPG

Retail

Media

FMCG

Learn more

Insights Hub

A research repository for agencies managing multiple client studies. AI-powered search and tagging across all past studies.

Use Insights Hub when you're…

Managing a client research library across multiple projects

Searching past studies for relevant findings instantly

Sharing research snapshots securely with client teams

Building a running knowledge base for brand trackers

Reducing duplicated research across client accounts

Sample

Team-wide

Turnaround

< 1 day

Mode

Repository

Agencies

Research Firms

Consultancies

Learn more

User Research

Behavioural UX sessions combining screen recording, real eye gaze tracking, and emotion AI to reveal how users truly experience digital products.

Use User Research when you're…

Testing usability of a live product, prototype, or concept

Identifying friction, confusion, or frustration in UX flows

Running moderated or unmoderated usability sessions

Benchmarking UX against competitor digital products

Validating feature changes with real users pre-launch

Sample

5-30

Turnaround

3-7 days

Mode

Qual + Biometric

Fintech

E-commerce

SaaS

Learn more

Eye Tracking & Attention

Webcam-based real gaze tracking at 96% accuracy. Reveals where attention lands on any visual stimulus or screen. No lab required.

Use Eye Tracking when you're…

Testing shelf visibility and pack hierarchy

Mapping attention on website layouts and landing pages

Validating logo placement or visual branding

Running heat map studies without an eye-tracking lab

Comparing attention across multiple design variants

Sample

30–150

Turnaround

2–4 days

Mode

Biometric

FMCG

Retail

Publishing

Learn more

Eye Tracking & Attention

Webcam-based real gaze tracking at 96% accuracy. Reveals where attention lands on any visual stimulus or screen. No lab required.

Use Eye Tracking when you're…

Testing shelf visibility and pack hierarchy

Mapping attention on website layouts and landing pages

Validating logo placement or visual branding

Running heat map studies without an eye-tracking lab

Comparing attention across multiple design variants

Sample

30–150

Turnaround

2–4 days

Mode

Biometric

FMCG

Retail

Publishing

Learn more

Insights Hub

A research repository for agencies managing multiple client studies. AI-powered search and tagging across all past studies.

Use Insights Hub when you're…

Managing a client research library across multiple projects

Searching past studies for relevant findings instantly

Sharing research snapshots securely with client teams

Building a running knowledge base for brand trackers

Reducing duplicated research across client accounts

Sample

Team-wide

Turnaround

< 1 day

Mode

Repository

Agencies

Research Firms

Consultancies

Learn more

Quick Comparison

All six products side by side

Features

Emotion AI

Eye Tracking

Qual Depth

Quant Scale

Panel incl

Min Sample

Fastest

Mira AI Moderated Interviews

✓ Facial + Voice

✓✓

✓

3 days

AI Creative Insights

✓ Frame-level

✓ Heatmaps

✓

24 hrs

User Research

✓ Facial

✓ Real gaze

✓

3 days

Consumer Insights

✓ Scored

✓✓

✓

100

2 days

Eye Tracking

✓✓

✓

2 days

Insights Hub

✓ Repo

Same day

Features

Emotion AI

Eye Tracking

Qual Depth

Quant Scale

Panel incl

Min Sample

Fastest

Mira AI Moderated Interviews

✓ Facial + Voice

✓✓

✓

3 days

AI Creative Insights

✓ Frame-level

✓ Heatmaps

✓

24 hrs

User Research

✓ Facial

✓ Real gaze

✓

3 days

Consumer Insights

✓ Scored

✓✓

✓

100

2 days

Eye Tracking

✓✓

✓

2 days

Insights Hub

✓ Repo

Same day

Features

Emotion AI

Eye Tracking

Qual Depth

Quant Scale

Panel incl

Min Sample

Fastest

Mira AI Moderated Interviews

✓ Facial + Voice

✓✓

✓

3 days

AI Creative Insights

✓ Frame-level

✓ Heatmaps

✓

24 hrs

User Research

✓ Facial

✓ Real gaze

✓

3 days

Consumer Insights

✓ Scored

✓✓

✓

100

2 days

Eye Tracking

✓✓

✓

2 days

Insights Hub

✓ Repo

Same day

Not sure where to start?

Quick decision tree match your brief to the right Decode product

Your Goal

Research Type

Signal Needed

Use this Product

Understand why

Qualitative depth

Emotion + verbal + facial

Mira

Test a creative

Ad / Pack / Design

Attention + emotion + gaze

AI Creative Insights

Improve a digital product

UX / Prototype

Behaviour + gaze + emotion

User Research

Size an opportunity

Quant at scale

Emotion-scored survey

Consumer Insights

Manage research

Knowledge library

Repository + AI search

Insights Hub

Book a Scoping Call

Ready to scope your first Decode study?

Start your first user research study today

Talk to the partner team method matched to your brief in 15 minutes.

Company

About Us

FAQs

Careers

Testimonials

Platform

AI Moderator

Consumer Insights

User Research

AI Creative Insights

Industries

CPG

Technology & Software

Healthcare & Pharma

Financial Services

Retail & E-Commerce

Teams

Research Team

Marketing Team

Product Team

UX/Design Team

Technologies

AI Moderator

AI Creative insights

Face Emotion Measurement

Real Eye Gaze Tracking

Attention Measurement

Voice Emotion Measurement

Security & Legal

Cookies Policy

Trust & Compliance

Platform Terms of Service

Resources

Blogs

Case Studies

Ad of the Week

News & Media

Whitepaper

Webinar

Reports & Guides

Decode Competitors

Integrations

Brand Assets

Testimonials

Changelog

About Entropik for AI

Company

About Us

FAQs

Careers

Testimonials

Platform

AI Moderator

Consumer Insights

User Research

AI Creative Insights

Industries

CPG

Technology & Software

Healthcare & Pharma

Financial Services

Retail & E-Commerce

Teams

Research Team

Marketing Team

Product Team

UX/Design Team

Technologies

AI Moderator

AI Creative insights

Face Emotion Measurement

Real Eye Gaze Tracking

Attention Measurement

Voice Emotion Measurement

Security & Legal

Cookies Policy

Trust & Compliance

Platform Terms of Service

Resources

Blogs

Case Studies

Ad of the Week

News & Media

Whitepaper

Webinar

Reports & Guides

Decode Competitors

Integrations

Brand Assets

Testimonials

Changelog

About Entropik for AI

Company

About Us

FAQs

Careers

Testimonials

Platform

AI Moderator

Consumer Insights

User Research

AI Creative Insights

Industries

CPG

Technology & Software

Healthcare & Pharma

Financial Services

Retail & E-Commerce

Teams

Research Team

Marketing Team

Product Team

UX/Design Team

Technologies

AI Moderator

AI Creative insights

Face Emotion Measurement

Real Eye Gaze Tracking

Attention Measurement

Voice Emotion Measurement

Security & Legal

Cookies Policy

Trust & Compliance

Platform Terms of Service

Resources

Blogs

Case Studies

Ad of the Week

News & Media

Whitepaper

Webinar

Reports & Guides

Decode Competitors

Integrations

Brand Assets

Testimonials

Changelog

About Entropik for AI