Company
Multinational Fortune 500
Date
Content
Entropik Team
"Entropik's team of experts conducted the user testing sessions with precision and meticulous attention to detail. They recruited a diverse group of participants who matched our target audience profile, ensuring a comprehensive understanding of user preferences and behavior. Their cutting-edge emotion recognition and eye-tracking technology provided us with invaluable insights into how users were engaging with our app"
-Design Lead
Context
A Multinational Fortune 500 is looking at transforming the digital Experience across the financial services group to drive superlative customer experience. They have been using agencies and bunch of tools for their UX research across Moderated and Unmoderated Methods. Their current Research TAT was 21 Days. Also, the UX research was limited to being led by a team of UX Researcher.
Problem Statement
Fast TAT
With the ambition to scale fast, they were looking at tools that allows them to conduct all types of research with 5 Days TAT.
Agile
Tool should be able to scale beyond UX researchers and can be democratized across PMs.
Pinpointed actionable Unbiased insights
In this regard the expectation was for a tool to provide precise and actionable insight
Coverage
The expectation was to have an Integratedtool and wide panel coverage
Here’s How we helped them
Entropik’s Qatalyst – AI Powered Integrated research platform delivered avg TAT of 4 days per study. Being DIY in nature it cuts across manual touch points and allowed to run UX research at Scale.
The Agile approach of Qatalyst allowed the client to test user journeys, prototypes, mockups and Live Applications at various stage iteratively leading it to scale to PMs.
Qatalyst’s AI tech like Facial Coding, Eye tracking, Click Tracking andJourney mapping allowed to understand optimal User paths, preciseUI element hierarchies and usability Benchmarks in an unbiased way.
Qatalyst’s User Panel has over 80 Mil Respondent across 120 countries giving ability to research for various user cohorts at click of a button.
The Impact Experienced
Journey Map
Identified the friction points in theuser journey based on CX score results
TAT
5x Faster TAT per research study as compared to prior tools/ agencies.
Agile & Scalable
Conducted 45% more studies byutilizing Qatalyst compared to earlier traditional method.
