Context

As a CPG Brand, one of the fast-growing sales channel is E-Commerce. As the brand list their products, they are keen to assessing the friction points in the journey to ensure a bigger basket size. Today, friction assessment is done manually against a set of Excel-based criteria and client's proprietary principles. Also, the feedback is limited to Qual Interviews which is biased and reliant on what users say, rather than than what they do.

Problem Statement

Speed

Manual P2P journeys typically took 4-6 weeks to yield results, and they wanted to cut down on the time to insights

Agility

They depended heavily on non-standardized methods of research and manual qual interviews that were often hard to scale and did not give the results they needed.

Unbiased Insights

Surveys & DI data is biased usually and don’t give granular insights of what can be impacted by a CPG brand on e-comm platform

Actionability

Usually the survey & interview-led feedback gave a high-level view of things than an actual read into consumer preference at the discovery, consideration & purchase stage

Here’s How we helped them

Agile Platform

Built for speed and standardization, Qatalyst provided a standardized approach to capture user journeys objectively, using consistent metrics for accurate analysis.

Granular & Unbiased Insights

Qatalyst provides embedded tech like session recordings, eye tracking, attention measure, and click tracking to map user journeys objectively

Funnel Analysis

The platform allowed our client understand the various stages of the user journey funnel to derive actionable insights into the trend of buying and non-buying user cohorts

Scalable Solution

Qatalyst offered a scalable tech solution that allowed teams across geographies and tenants to collaborate seamlessly.

The Impact Experienced

Faster TAT

Time reduced from 6 weeks to 10 days

Democratization of Research

Our DIY platform enabled 55 team members to conduct research vs. the earlier dependency on just 3 members in the research team

Improved Conversion

21% increase in user conversion by optimizing the path to purchase journey

Increase in RoI

32% increase in ROI on conversion from ads on q-comm and e-comm platforms