We partnered with Decode to bring in better ROI on our returns, granularity in insights, and standardization across measurement partners. Entropik’s consumer research product offered that and more. Their viewability API is one to look out for!”

- APAC Measurement Partner

Context

With over $4 billion in advertising spending, the platform offers creative efficacy and media measurement services to high-value brands as part of its campaign management offerings. Currently, the platform conducts approximately 300-400 studies annually in the APAC region alone, predominantly utilizing survey-led methods.

Problem Statement

Speed

Research TAT was 25 days for high-value assets. This lengthy TAT for insights complicates the process of taking action and scaling.

Insights Granularity

Insights from current research are limited to surveys, which can sometimes be biased, with limited depth in understanding creatives.

Lack of Standardization

Given there are 34 measurement partners in APAC covering multi countries, current methods lacked standardization to scale.

Lack of Real testing environment

Creative testing was conducted independently on the desktop and not within their publishing environment, giving generic insights on creatives.

Here’s How we helped them

A multi-tenant and collaborative Decode platform for creative testing in clients' platform-simulated environments. It features built-in dashboards for analyzing granular data and enhancing actionability

Facial coding tech to measure attention, engagement & emotions.

Eye Tracking to measure creative elements with highest noticeability.

The Impact Experienced

4X FASTER

Insights delivered in 6 days instead of the traditional 25 days.

33% Cost Savings​

Per-study cost savings on ad measurement was 33%, opening doors for a better ROI and scalability​

Research Agility with Richer Insights​

Leveraged automated insights reports and brought in standardization across measurement partners, leading to research agility​.