Jul 3, 2026
AI now interprets Conjoint study responses too
AI-powered research capabilities have been extended to support Conjoint Analysis, so AI Reports and the AI Research Agent can now generate structured insights specifically for Conjoint studies. Previously, this level of AI-generated insight wasn't available for this particular methodology.
The AI now generates findings specific to Conjoint methodology, including attribute importance, respondent preferences, feature trade-offs, and optimal product configurations, giving researchers a richer, more actionable output than they'd get from reviewing raw Conjoint results on their own. This brings one of Decode's more advanced quantitative research methodologies fully in line with the AI-powered reporting and analysis already available for other study types.
In practice, this makes it easier to interpret what are often fairly complex Conjoint results, and helps researchers identify which product preferences, trade-offs, and optimisation opportunities matter most, without having to work through the underlying data manually.