Jun 29, 2026
Deeper insights across quant, UX, and qualitative studies
Quant Copilot has been enhanced to support a broader range of study methodologies, metrics, and participant journey analytics. Researchers can now ask natural language questions about study performance, participant behaviour, usability metrics, creative effectiveness, participant journeys, and qualitative findings, and get contextual responses back directly from Quant Copilot rather than needing to dig through separate reports for each of these.
The experience has also been improved with greater transparency in how answers are generated, better handling of studies with a low number of responses, and more consistent insights across the different research methodologies it now supports. Altogether, this expands what Quant Copilot can be asked about, and makes the answers it gives more reliable and easier to trust when using them to make a decision.
