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Synthetic Audience is now available on AI Creative Insights

Jun 5, 2026

Platform Usability & Experience Improvements

Platform Usability & Experience Improvements

Platform Usability & Experience Improvements

Heatmap of product in creative insights platform
Streamlined header, better tooltips, updated benchmarks

Several usability improvements have landed across the platform in this release, including a streamlined study header, wider tooltip coverage throughout the product, updated benchmark scores specifically for media-based studies, and general improvements to how the platform responds and feels while being used day to day. As a result of these changes, researchers can move through their studies more efficiently and get contextual guidance right within the workflow they're already in, rather than needing to look elsewhere for it.

These changes are aimed squarely at reducing the friction that used to show up during study setup and analysis, and at making features easier to discover in the first place rather than requiring prior knowledge of where to find them. Taken together, the goal is a research experience that feels noticeably more intuitive across every part of the platform, not just in one isolated area.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.