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Synthetic Audience is now available on AI Creative Insights

May 20, 2026

Real Camera Capture in AI Moderator

Real Camera Capture in AI Moderator

Real Camera Capture in AI Moderator

Heatmap of product in creative insights platform
Captures the participant's face, not their screen

AI Moderator sessions now capture video directly from the participant's camera, instead of recording their screen as before. Earlier, what got captured during a session was a recording of the participant's screen rather than the participant themselves.

This camera footage is then used to look at the participant's facial expressions, where they're looking during the conversation, their tone of voice, and how attentive they are throughout the session. This gives a more accurate picture of how a participant actually reacted during the conversation, compared to relying on a screen recording alone.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.