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Synthetic Audience is now available on AI Creative Insights

Aug 6, 2026

Revamped Highlights & Analytics Experience

Revamped Highlights & Analytics Experience

Revamped Highlights & Analytics Experience

Heatmap of product in creative insights platform
Richer visual analytics for behavior and emotion

The Highlights section has also been redesigned to present key moments from an interview in a more structured way, letting researchers review important observations, supporting quotes, and timestamps, and jump directly to the relevant moment in the recording to validate a finding faster.

The Analytics experience has been significantly enhanced with richer qualitative analytics and interactive visualisations, bringing behavioural, emotional, and conversational metrics together in one structured view. This includes an Emotional Journey chart showing how a participant's emotional response changes over the course of the conversation, Emotion Metrics summarising the overall emotional distribution during the session, Speaker Phase Metrics that show speaking patterns between moderator and participant to reveal conversation balance, and Conversation Analytics offering deeper insight into engagement and overall discussion quality. Together, these give researchers more context than a transcript alone, making it easier to interpret participant behaviour and validate qualitative findings with confidence.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.