Decode vs Breyta
Breyta stores insights. Decode turns insights into intelligence.
Overview
Breyta is a qualitative synthesis agent designed to summarize themes and answers from research files quickly. It helps UX and product teams make sense of scattered feedback.
Decode goes beyond synthesis. It unifies all research data into a single, enterprise-grade knowledge intelligence system with Emotion AI, Attention AI, Voice AI, and an AI Copilot for traceable, reusable, and evidence-backed insights.
Breyta connects feedback.
Decode operationalizes intelligence.
What sets Decode apart
Decode centralizes all research and feedback, automates synthesis, uncovers behavioural signals, and builds an auditable knowledge memory across the organization.
Decode adds capabilities Breyta does not:
• Centralized research repository
• Emotion and attention AI for behavioural understanding
• AI Copilot for automated summaries, decks, and insight generation
• Cross study synthesis and overlap detection
• Governance, audit trails, and enterprise permissions
• Knowledge reuse recommendations
• Faster insight production across teams and regions
Decode unifies and activates research at scale.
Company comparison
Decode | Breyta | |
|---|---|---|
Platform type | Unified human insights platform | AI-powered qualitative synthesis agent |
Core focus | Quant + qual + behavioural + Knowledge Intelligence | Instant qualitative synthesis |
Target users | Enterprise research, CX, marketing, product teams | UX and product researchers |
Primary value | Audit-ready repository and AI Copilot | Quick theme extraction from files |
Common challenges Decode solves
Challenge | Decode capability |
|---|---|
Scattered research and feedback loops | Centralized source of truth |
Repeated or duplicate studies | AI detection of overlaps |
Manual synthesis | AI Copilot instant summaries |
Lack of governance | Built-in audit and consent tracking |
Low transparency | Evidence-backed outputs |
Decode creates clarity where Breyta creates summaries.
Strengths and gaps
Decode strengths | Breyta limitations |
|---|---|
Unified repository with AI Copilot | Relies on manual tagging and human synthesis |
Emotion and attention AI | No behavioural or emotion intelligence |
Enterprise governance and audit controls | Limited governance and no cross study detection |
Faster time to insight with lower cost | No ability to detect duplicates or overlaps |
Built for ResearchOps and compliance | Knowledge reuse is manual and file limited |
Decode unlocks intelligence, not just answers.
Product and feature comparison
Feature | Decode | Breyta |
|---|---|---|
Unified repository | Yes | Yes |
AI Research Copilot | Automated summaries, decks, insights | Theme synthesis only |
Cross study synthesis | Yes | No |
Emotion and attention AI | Integrated | Not available |
Duplicate detection | Yes | No |
Governance and audit trails | Role based, SCIM, consent, audit | Basic SOC2 level |
Knowledge reuse | Auto detect overlaps and recommend reuse | Manual |
Data migration | Guided, taxonomy aligned | Manual |
Support | Dedicated CSM with SLAs | Email and community support |
Decode is built for enterprise scale and depth.
Breyta is built for quick qualitative extraction.
How Decode wins
Speed
Reduces time to insight from 6 weeks to 1.5 weeks.
Continuity
Links past studies, detects overlaps, avoids duplication.
Depth
Adds emotion, attention, and cognitive analytics to every insight.
Compliance
Audit ready governance, permissions, and traceability.
ROI
Up to $1.1M annual savings from lower agency spend and insight reuse.
Decode delivers transformation, not just results.
Key value and impact
Value metric | Decode impact |
|---|---|
Insight generation | 10x faster |
Research cost | 60% lower |
Knowledge retention | 95% improved |
Annual savings | $1.1M average |
Decode turns insights into evidence that moves the business forward.
Ideal use cases
Decode
• Enterprise wide knowledge intelligence
• ResearchOps and governance at scale
• Behavioural and emotional insight enrichment
• AI driven synthesis across markets, teams, and regions
• Cross study connectivity and knowledge reuse
Breyta
• Quick qualitative summaries
• UX and product task analysis
• Rapid thematic extraction
• Small team qualitative workflows
Closing
Breyta summarizes feedback.
Decode powers intelligence across the organization.
Decode transforms your research repository into an intelligent, actionable, and audit ready knowledge system that saves time, reduces costs, and scales insight across teams.