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Entropik raises $25 million - Read More
Emotion-recognition startup Entropik raises $25M - Read More
Entropik's success story continues! - Read More

AI-powered User Research for Superior Product Experiences

Get agile and actionable user insights on website and app experiences. Conduct tasks, session recordings and user interviews under one integrated user research platform.

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Actionable User Insights for Agile Marketing Decisions

Development

Foolproof investments on design and prototypes to save coding time.

Usability

Resonate with user preferences to deliver user-friendly websites/apps.

Goal Completions

Reduce friction points and simplify navigation to increase conversions.

User Journey

Craft seamless online user journeys to reduce frustration and drop offs.

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A Leading Global Bank Leverage Emotion AI Tech To Lift Digital Conversion By 12%

A leading global bank leverages Emotion AI tech to lift digital conversion by 12% by measuring the emotional engagement of customers and providing insights.

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“The future looks exciting as we scale our Open Innovation partnership with Entropik ”

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“With strategic collaboration over 3 years, Entropik’s Emotion AL IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.”

“Entropik delves into the subconscious and helps explain brand messaging impacts better ”

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“It’s imperative for marketers to employ an intelligent mix of traditional research and technologically advanced solutions. Entropik delves into the subconscious and helps explain brand messaging impacts better. Their methodologies for Ad testing help us tap into consumer’s emotions and use those insights to create memorable and engaging TVCs.”

“A 35% increase in content consumption after optimising our UX and Content with Entropik ”

“Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”

Entropik’s AI
integrated products

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AI-powered Consumer Research Platform to Accelerate Marketing Decisions.
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AI-powered User Research Platform to Accelerate Product Decisions
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Case Study

A Leading Global Bank Leverage Emotion AI Tech To Lift Digital Conversion By 12%

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Blog

Continuous Product Discovery: 4 Reasons Why It Is Vital to Build Great Products

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Continuous Product Discovery: 4 Reasons Why It Is Vital to Build Great Products
Blog

A Guide to Concept Testing for UX

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A Guide to Concept Testing for UX
Blog

Quantitative Research vs. Qualitative Research: Everything You Need to Know

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Quantitative Research vs. Qualitative Research: Everything You Need to Know
News & Media

Harry Potter Return to Hogwarts: An Entropik Study

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Hogwarts|||Return to Hogwarts
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Woman with curly hair standing with eye scanRange values from AI eye scaneye tracking heatmap image
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Entropik’s AI Technologies

Get real time emotional reactions to ads, videos and other visual stimuli.

Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.

Analyze specific Areas of Interest to capture various visual metrics.

Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.

Convert speech to text in real-time to transcript Qualitative interviews

Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.

Entropik’s AI Technologies

Facial coding
Get real time emotional reactions to ads, videos and other visual stimuli.
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Eye tracking
Analyze specific Areas of Interest to capture various visual metrics.
Woman with curly hair standing with eye scaneye tracking heatmap image
Voice AI
Convert speech to text in real-time to transcript Qualitative interviews
Woman with curly hair standing with voice scan

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