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Define your audience
Set demographic, psychographic, or category-behavior parameters to build a synthetic persona that reflects a real segment you care about.
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Save it to your library
Reuse the same audience across every future AI Creative Insights evaluation, no rebuilding personas from scratch each time.
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Compare predictions by persona
See attention, clarity, and resonance scores broken out audience by audience, and identify where a creative performs best.
Reusable synthetic audiences
Define once and apply repeatedly across every campaign
Persona-level predictions
Not just a single blended score, see the breakdown behind it.
Faster audience-fit decisions
Targeting starts with evidence in minutes, not a fielded study.
Consistent comparisons
Every creative variant tested against the exact same audience set.
Evidence-grounded, not invented
Every persona attribute traces back to real research survey data, interview transcripts, past studies rather than a model's general assumptions.
Guardrails between fact and simulation
Every output is labelled so a simulation is never mistaken for real consumer data.
Confidence, not false certainty
Outputs carry a confidence level high, medium, or low based on how much evidence backs a given attribute or response.
A learning loop, not a static model
Real research results feed back into the persona layer, continuously sharpening future simulations.
Bring your own panel
Already work with a panel or CRM segment? Connect it directly and run it through Decode's evaluation tools.
Speed
Depends on your panel
Ground truth
Yes, real respondents
Synthetic Audience
Build reusable, evidence-grounded personas and get directional predictions in minutes. No recruitment, no incentives, no fatigue.
Recommended
Speed
Minutes
Fraud / fatigue risk
None
Scale across segments
None
Global panel network
Need real respondent validation at scale? Tap into Decode's vetted panel vendor network for fully fielded studies.
Speed
Days to weeks
Reach
103M+ across 120 countries
Brand & marketing teams
Deciding which creative to scale for which segment before committing media budget.
Best for
Pre-launch scaling calls
Consumer insights teams
Validating audience fit early, before commissioning a full fielded study.
Best for
Early-stage validation
Innovation & CX teams
Exploring how new concepts land across different customer types.
Best for
Concept exploration
Request a demo to build your first synthetic audience and run it against a live creative.