Mama bear approved Genexa - clean, effective medicine
Overall Score
53.1/100
Highest Focus
The ad achieved its highest focus score of 87.2 at the 27-second mark, coinciding with the appearance of the title and the call-to-action (CTA)
Lowest Focus
The lowest focus score, 25.29, was observed at the 18th second, coinciding with a slower pace in the animations, which seemed to reduce viewer engagement.
Highest Clarity
Clarity peaked at 80.41 at the 3-second mark, as the core message of the ad campaign is beautifully conveyed in the scene where the mama bear embraces her child. This moment, simple yet powerful, encapsulates the message with maximum clarity.
Lowest Clarity
The lowest clarity score of 60 was recorded at 18 seconds, likely due to an overload of visuals on the screen, which may have reduced viewer understanding.
Highest Attention
Viewer attention peaked at 85.5 at the 18-second mark, driven by dynamic animations as elements entered and exited the scene, effectively capturing and sustaining the audience's focus.
Lowest Attention
The lowest attention score of 18.22 was recorded at the very beginning of the video (1 second), likely due to slightly blurry visuals and the absence of the voiceover at that point.
Summary
Genexa, the clean medicine brand co-founded by David Johnson and Max Spielberg, has introduced its "Mama Bear" campaign to empower health-conscious parents seeking better options for their children. Narrated by actor and investor Nikki Reed, the campaign showcases a protective mother figure advocating for transparency and purity in over-the-counter medications, spotlighting Genexa’s filler-free Kids’ Pain & Fever acetaminophen. Combining heartfelt storytelling with a bold challenge to outdated norms, the campaign reinforces Genexa’s mission to eliminate artificial additives in remedies. The campaign achieved a high Focus score of 85.67 and a high Clarity score of 87.45, but recorded a low Attention score of 18.22 at the start, where slightly blurry visuals and the absence of narration contributed to only 34.37% of the audience continuing to watch during this segment.
The Commercial
Heatmap Video
Fogmap Video
Suggestion for Improvement
Optimize for Shorter Attention Spans: Rearrange the content so that key messages or visually engaging elements appear within the first few seconds to retain viewers.
