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Product-Market Fit Starts With Understanding User Emotions

 Make Every Campaign Hit Harder, Before
It Even Launches

From idea to launch, Entropik gives product teams a continuous stream of real user feedback, powered by emotion, behaviour, and predictive insights.

From idea to launch, Entropik gives product teams a continuous stream of real user feedback, powered by emotion, behaviour, and predictive insights.

Solve Product Teams’ Most Critical UX and Adoption Challenges

Solve Product Teams’ Most Critical UX and Adoption Challenges

Solve Product Teams’ Most Critical UX and Adoption Challenges

Decode Entropik helps you spot hidden friction, validate assumptions, and ship features users truly love, before you invest in development.

Decode Entropik helps you spot hidden friction, validate assumptions, and ship features users truly love, before you invest in development.

Challenge

Ideas validated too late

Ideas validated too late

UI decisions are made on assumptions

UI decisions are made on assumptions

Post-launch fixes eat time and cost

Post-launch fixes eat time and cost

Siloed research across functions

Siloed research across functions

Hard to forecast feature adoption

Hard to forecast feature adoption

Solution

Test concepts early with real users and Emotion AI

Test concepts early with real users and Emotion AI

Use eye tracking and real-time feedback to guide UX

Use eye tracking and real-time feedback to guide UX

Predict performance and identify friction before go-live

Predict performance and identify friction before go-live

Benchmark creatives and link visual choices to conversion data

Benchmark creatives and link visual choices to conversion data

Leverage predictive analytics to guide roadmaps

Leverage predictive analytics to guide roadmaps

How Product Teams Use Entropik

How Product Teams Use Entropik

How Product Teams Use Entropik

Test smarter, iterate faster, and ship with confidence across every stage of the product lifecycle.

Concept Validation

Run early-stage consumer and user research to ensure you're solving the right problems.

Design Decision Support

Use eye tracking, journey maps, and emotion layers to fine-tune interfaces and flows.

Usability Testing (Moderated + Unmoderated)

Capture real user behaviour without hardware across web, mobile, and prototypes.

Feature Adoption Prediction

Forecast how new features will perform using attention and engagement signals.

Post-Launch Optimisation

Identify drop-offs, emotional disconnects, and opportunities to iterate from real-time feedback.

Why Product Managers Keep Coming Back to Our Platform

Why Product Managers Keep Coming Back to Our Platform

Why Product Managers Keep Coming Back to Our Platform

With Entropik, product teams reduce cycles, optimise usability, and

Get to product-market fit faster.


70

%

Faster product-market fit achievement

55

%

Reduction in post-launch fixes and rework

45

%

Higher user satisfaction and feature success rates

The Insight Engine Behind 150+ Forward-Thinking Brands

Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale. 

Resources Built for Product Teams

Resources Built for Product Teams

Resources Built for Product Teams

Blog

Webinar

Case Study

Webinar

Case Study

Social Media Context Testing

Simulate Instagram, TikTok, and YouTube feeds to test ad resonance in real-world settings.

Make Product Decisions That Feel Like Progress

 No more waiting on scattered research, & No more “we’ll know after launch.” Decode gives you the signals upfront.

No credit card needed. Start exploring in minutes.

Make Product Decisions That Feel Like Progress

 No more waiting on scattered research, & No more “we’ll know after launch.” Decode gives you the signals upfront.

No credit card needed. Start exploring in minutes.

Make Product Decisions That Feel Like Progress

 No more waiting on scattered research, & No more “we’ll know after launch.” Decode gives you the signals upfront.

No credit card needed. Start exploring in minutes.