Product-Market Fit Starts With Understanding User Emotions
Make Every Campaign Hit Harder, Before
It Even Launches
From idea to launch, Entropik gives product teams a continuous stream of real user feedback, powered by emotion, behaviour, and predictive insights.
From idea to launch, Entropik gives product teams a continuous stream of real user feedback, powered by emotion, behaviour, and predictive insights.
Solve Product Teams’ Most Critical UX and Adoption Challenges
Solve Product Teams’ Most Critical UX and Adoption Challenges
Solve Product Teams’ Most Critical UX and Adoption Challenges
Decode Entropik helps you spot hidden friction, validate assumptions, and ship features users truly love, before you invest in development.
Decode Entropik helps you spot hidden friction, validate assumptions, and ship features users truly love, before you invest in development.
Challenge
Ideas validated too late
Ideas validated too late
UI decisions are made on assumptions
UI decisions are made on assumptions
Post-launch fixes eat time and cost
Post-launch fixes eat time and cost
Siloed research across functions
Siloed research across functions
Hard to forecast feature adoption
Hard to forecast feature adoption
Solution
Test concepts early with real users and Emotion AI
Test concepts early with real users and Emotion AI
Use eye tracking and real-time feedback to guide UX
Use eye tracking and real-time feedback to guide UX
Predict performance and identify friction before go-live
Predict performance and identify friction before go-live
Benchmark creatives and link visual choices to conversion data
Benchmark creatives and link visual choices to conversion data
Leverage predictive analytics to guide roadmaps
Leverage predictive analytics to guide roadmaps
How Product Teams Use Entropik
How Product Teams Use Entropik
How Product Teams Use Entropik
Test smarter, iterate faster, and ship with confidence across every stage of the product lifecycle.
Concept Validation
Run early-stage consumer and user research to ensure you're solving the right problems.
Design Decision Support
Use eye tracking, journey maps, and emotion layers to fine-tune interfaces and flows.
Usability Testing (Moderated + Unmoderated)
Capture real user behaviour without hardware across web, mobile, and prototypes.
Feature Adoption Prediction
Forecast how new features will perform using attention and engagement signals.
Post-Launch Optimisation
Identify drop-offs, emotional disconnects, and opportunities to iterate from real-time feedback.
Why Product Managers Keep Coming Back to Our Platform
Why Product Managers Keep Coming Back to Our Platform
Why Product Managers Keep Coming Back to Our Platform
With Entropik, product teams reduce cycles, optimise usability, and
Get to product-market fit faster.
70
%
Faster product-market fit achievement
55
%
Reduction in post-launch fixes and rework
45
%
Higher user satisfaction and feature success rates
The Insight Engine Behind 150+ Forward-Thinking Brands
Entropik helps the world’s top companies understand what customers truly feel, do, and expect at scale.
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant, Cathay financial holdings
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head, GCash
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager, Beiersdorf
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Castillo, Head of Digital Experience, GCash
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science, Innovation Hub
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant, Cathay financial holdings
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head, GCash
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager, Beiersdorf
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Castillo, Head of Digital Experience, GCash
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science, Innovation Hub
Entropik has versatile UI/UX analysis tools that helps design teams in making data-driven decisions more scientifically.
Sylvia Chang
Consultant, Cathay financial holdings
The team is very easy to talk with and I am satisfied with the support they provide!
Danalee Loprandado
Money Transfer and Transactions Experience Head, GCash
Entropik is perfect and we changed the pack design based on the platform recommendations
Ilma Aqueel
Brand Manager, Beiersdorf
Entropik’s Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior.
Michelle Fernandez
Castillo, Head of Digital Experience, GCash
Facial Coding helped us uncover emotional responses to packaging, enhancing traditional R&D insights.
Ozgul Sokmen
Consumer Science, Innovation Hub
Resources Built for Product Teams
Resources Built for Product Teams
Resources Built for Product Teams
Blog
Webinar
Case Study
Video Library
Case Study
Social Media Context Testing
Simulate Instagram, TikTok, and YouTube feeds to test ad resonance in real-world settings.
Make Product Decisions That Feel Like Progress
No more waiting on scattered research, & No more “we’ll know after launch.” Decode gives you the signals upfront.
No credit card needed. Start exploring in minutes.
Make Product Decisions That Feel Like Progress
No more waiting on scattered research, & No more “we’ll know after launch.” Decode gives you the signals upfront.
No credit card needed. Start exploring in minutes.
Make Product Decisions That Feel Like Progress
No more waiting on scattered research, & No more “we’ll know after launch.” Decode gives you the signals upfront.
No credit card needed. Start exploring in minutes.
