Make Consumer-Backed Product Decisions
Make Consumer-Backed Product Decisions
Make Every Product Decision
Consumer-Backed
Entropik’s Emotion AI and attention tracking decode shopper behavior, helping you create products, packaging, and campaigns that stand out and drive more sales.
Entropik’s Emotion AI and attention tracking decode shopper behavior, helping you create products, packaging, and campaigns that stand out and drive more sales.
Trusted By the World’s Leading CPG Brands
Trusted By the World’s Leading CPG Brands
Trusted By the World’s Leading CPG Brands
Old-School Research Isn’t Enough in a Fast-Moving CPG World
Traditional research methods fall short for CPG brands, missing the emotional triggers, in-store impact, and real-world buying behavior that drive sales.
Surveys Miss What Shoppers Feel
Stated Preferences Real Behaviour. Consumers may struggle to articulate their emotions, resulting in missed cues.
Packaging Gets Ignored on the Shelf
Clutter and visual fatigue mean your product may never get noticed.
Shopper Journeys Are Fragmented
Omnichannel friction breaks discovery and purchase flows.
Testing Is Too Slow
Traditional methods take weeks or months, missing launch windows and innovation cycles.
Surveys Miss What Shoppers Feel
Packaging Gets Ignored on the Shelf
Shopper Journeys Are Fragmented
Testing Is Too Slow
Surveys Miss What Shoppers Feel
Stated Preferences Real Behaviour. Consumers may struggle to articulate their emotions, resulting in missed cues.
Packaging Gets Ignored on the Shelf
Clutter and visual fatigue mean your product may never get noticed.
Shopper Journeys Are Fragmented
Omnichannel friction breaks discovery and purchase flows.
Testing Is Too Slow
Traditional methods take weeks or months, missing launch windows and innovation cycles.
Smarter Testing for Every Stage
of the CPG Journey
Smarter Testing for Every Stage of the CPG Journey
Smarter Testing for Every Stage
of the CPG Journey
From concept to shelf to campaign, Entropik helps you validate what works, using real emotional and visual data, not assumptions.
From concept to shelf to campaign, Entropik helps you validate what works, using real emotional and visual data, not assumptions.
From concept to shelf to campaign, Entropik helps you validate what works, using real emotional and visual data, not assumptions.
Product Testing That Goes Beyond Taste & Claims
Validate new SKUs with emotional reactions, attention scores, and purchase likelihood across target segments.
Shopper Journey Insights Across Channels
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Product Testing That Goes Beyond Taste & Claims
Validate new SKUs with emotional reactions, attention scores, and purchase likelihood across target segments.
Shopper Journey Insights Across Channels
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Product Testing That Goes Beyond Taste & Claims
Validate new SKUs with
emotional reactions, attention scores, and
purchase likelihood across target segments.
Shopper Journey Insights Across Channels
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Packaging Optimisation That Pops Off the Shelf
Packaging Optimisation That Pops Off the Shelf
Use webcam-based eye tracking to test design impact, label readability, and shelf visibility, before you print a single unit.
Use webcam-based eye tracking to test design impact, label readability, and shelf visibility, before you print a single unit.
Shopper Journey Insights Across Channels
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Brand & Campaign Testing with Emotional Precision
Brand & Campaign Testing with Emotional Precision
Pre-test creatives with emotion, attention, and recall benchmarks to optimise for impact before going live.
Pre-test creatives with emotion, attention, and recall benchmarks to optimise for impact before going live.
Track Real-Time Feedback Across Geographies
Track Real-Time Feedback Across Geographies
Run unmoderated tests across regions with webcam-based attention mapping and culturally sensitive emotion analytics.
Run unmoderated tests across regions with webcam-based attention mapping and culturally sensitive emotion analytics.
What Makes Entropik Different?
Webcam-Based Testing
No hardware. Anywhere, anytime.
Webcam-Based Testing
No hardware. Anywhere, anytime.
Webcam-Based Testing
No hardware. Anywhere, anytime.
Cross-Device Testing
Run on desktop, mobile, or in-store simulations.
Cross-Device Testing
Run on desktop, mobile, or in-store simulations.
Cross-Device Testing
Run on desktop, mobile, or in-store simulations.
Emotion AI
Decode beyond words, understand emotional responses to product visuals and messaging.
Emotion AI
Decode beyond words, understand emotional responses to product visuals and messaging.
Emotion AI
Decode beyond words, understand emotional responses to product visuals and messaging.
Attention Heatmaps
See what captures the eye, and what gets skipped.
Attention Heatmaps
See what captures the eye, and what gets skipped.
Attention Heatmaps
See what captures the eye, and what gets skipped.
Privacy and Compliance Safe
Your biometric is not captured in any of the processes.
Privacy and Compliance Safe
Your biometric is not captured in any of the processes.
Privacy and Compliance Safe
Your biometric is not captured in any of the processes.
See the difference When CPG Brands Decode What Truly Works
See the difference When CPG Brands Decode What Truly Works
See the difference When CPG Brands Decode What Truly Works
From food and beverages to personal care and packaging, top CPG brands rely on Entropik to reduce guesswork and deliver measurable results faster and with confidence.
From food and beverages to personal care and packaging, top CPG brands rely on Entropik to reduce guesswork and deliver measurable results faster and with confidence.
From food and beverages to personal care and packaging, top CPG brands rely on Entropik to reduce guesswork and deliver measurable results faster and with confidence.
40
%
improvement in new product success rates through emotion-first concept validation
improvement in new product success rates through emotion-first concept validation
improvement in new product success rates through emotion-first concept validation
25
%
increase in shelf impact scores by optimising packaging using eye tracking and attention data
increase in shelf impact scores by optimising packaging using eye tracking and attention data
increase in shelf impact scores by optimising packaging using eye tracking and attention data
30
%
better campaign performance prediction with pre-launch creative testing powered by Emotion AI
better campaign performance prediction with pre-launch creative testing powered by Emotion AI
better campaign performance prediction with pre-launch creative testing powered by Emotion AI
Explore CPG Research Trends & Best Practices
Explore CPG Research Trends
& Best Practices
Explore CPG Research Trends & Best Practices
Blog
Webinar
Case Study
Video Library
Case Study
Social Media Context Testing
Simulate Instagram, TikTok, and YouTube feeds to test ad resonance in real-world settings.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
No credit card needed. Start exploring in minutes.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
No credit card needed. Start exploring in minutes.
From Emotion to Action, With Insights That Speak Your Language.
Start turning customer signals into smarter decisions.
No credit card needed. Start exploring in minutes.
