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Make Consumer-Backed Product Decisions

Make Consumer-Backed Product Decisions

Make Every Product Decision
Consumer-Backed

Entropik’s Emotion AI and attention tracking decode shopper behavior, helping you create products, packaging, and campaigns that stand out and drive more sales.

Entropik’s Emotion AI and attention tracking decode shopper behavior, helping you create products, packaging, and campaigns that stand out and drive more sales.

Trusted By the World’s Leading CPG Brands

Trusted By the World’s Leading CPG Brands

Trusted By the World’s Leading CPG Brands

Old-School Research Isn’t Enough in a Fast-Moving CPG World

Traditional research methods fall short for CPG brands, missing the emotional triggers, in-store impact, and real-world buying behavior that drive sales.

Surveys Miss What Shoppers Feel

Stated Preferences Real Behaviour. Consumers may struggle to articulate their emotions, resulting in missed cues.

Packaging Gets Ignored on the Shelf

Clutter and visual fatigue mean your product may never get noticed.

Shopper Journeys Are Fragmented

Omnichannel friction breaks discovery and purchase flows.

Testing Is Too Slow

Traditional methods take weeks or months, missing launch windows and innovation cycles.

Surveys Miss What Shoppers Feel

Packaging Gets Ignored on the Shelf

Shopper Journeys Are Fragmented

Testing Is Too Slow

Surveys Miss What Shoppers Feel

Stated Preferences Real Behaviour. Consumers may struggle to articulate their emotions, resulting in missed cues.

Packaging Gets Ignored on the Shelf

Clutter and visual fatigue mean your product may never get noticed.

Shopper Journeys Are Fragmented

Omnichannel friction breaks discovery and purchase flows.

Testing Is Too Slow

Traditional methods take weeks or months, missing launch windows and innovation cycles.

Smarter Testing for Every Stage
of the CPG Journey

Smarter Testing for Every Stage of the CPG Journey

Smarter Testing for Every Stage
of the CPG Journey

From concept to shelf to campaign, Entropik helps you validate what works, using real emotional and visual data, not assumptions.

From concept to shelf to campaign, Entropik helps you validate what works, using real emotional and visual data, not assumptions.

From concept to shelf to campaign, Entropik helps you validate what works, using real emotional and visual data, not assumptions.

Product Testing That Goes Beyond Taste & Claims

Validate new SKUs with emotional reactions, attention scores, and purchase likelihood across target segments.

Shopper Journey Insights Across Channels

Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.

Product Testing That Goes Beyond Taste & Claims

Validate new SKUs with emotional reactions, attention scores, and purchase likelihood across target segments.

Shopper Journey Insights Across Channels

Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.

Product Testing That Goes Beyond Taste & Claims

Validate new SKUs with
emotional reactions, attention scores, and
purchase likelihood across target segments.

Shopper Journey Insights Across Channels

Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.

Packaging Optimisation That Pops Off the Shelf

Packaging Optimisation That Pops Off the Shelf

Use webcam-based eye tracking to test design impact, label readability, and shelf visibility, before you print a single unit.

Use webcam-based eye tracking to test design impact, label readability, and shelf visibility, before you print a single unit.

Shopper Journey Insights Across Channels

Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.

Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.

Brand & Campaign Testing with Emotional Precision

Brand & Campaign Testing with Emotional Precision

Pre-test creatives with emotion, attention, and recall benchmarks to optimise for impact before going live.

Pre-test creatives with emotion, attention, and recall benchmarks to optimise for impact before going live.

Track Real-Time Feedback Across Geographies

Track Real-Time Feedback Across Geographies

Run unmoderated tests across regions with webcam-based attention mapping and culturally sensitive emotion analytics.

Run unmoderated tests across regions with webcam-based attention mapping and culturally sensitive emotion analytics.

What Makes Entropik Different?

Webcam-Based Testing

No hardware. Anywhere, anytime.

Webcam-Based Testing

No hardware. Anywhere, anytime.

Webcam-Based Testing

No hardware. Anywhere, anytime.

Cross-Device Testing

Run on desktop, mobile, or in-store simulations.

Cross-Device Testing

Run on desktop, mobile, or in-store simulations.

Cross-Device Testing

Run on desktop, mobile, or in-store simulations.

Emotion AI

Decode beyond words, understand emotional responses to product visuals and messaging.

Emotion AI

Decode beyond words, understand emotional responses to product visuals and messaging.

Emotion AI

Decode beyond words, understand emotional responses to product visuals and messaging.

Attention Heatmaps

See what captures the eye, and what gets skipped.

Attention Heatmaps

See what captures the eye, and what gets skipped.

Attention Heatmaps

See what captures the eye, and what gets skipped.

Privacy and Compliance Safe

Your biometric is not captured in any of the processes.

Privacy and Compliance Safe

Your biometric is not captured in any of the processes.

Privacy and Compliance Safe

Your biometric is not captured in any of the processes.

See the difference When CPG Brands Decode What Truly Works

See the difference When CPG Brands Decode What Truly Works

See the difference When CPG Brands Decode What Truly Works

From food and beverages to personal care and packaging, top CPG brands rely on Entropik to reduce guesswork and deliver measurable results faster and with confidence.

From food and beverages to personal care and packaging, top CPG brands rely on Entropik to reduce guesswork and deliver measurable results faster and with confidence.

From food and beverages to personal care and packaging, top CPG brands rely on Entropik to reduce guesswork and deliver measurable results faster and with confidence.

40

%

improvement in new product success rates through emotion-first concept validation

improvement in new product success rates through emotion-first concept validation

improvement in new product success rates through emotion-first concept validation

25

%

increase in shelf impact scores by optimising packaging using eye tracking and attention data

increase in shelf impact scores by optimising packaging using eye tracking and attention data

increase in shelf impact scores by optimising packaging using eye tracking and attention data

30

%

better campaign performance prediction with pre-launch creative testing powered by Emotion AI

better campaign performance prediction with pre-launch creative testing powered by Emotion AI

better campaign performance prediction with pre-launch creative testing powered by Emotion AI

Explore CPG Research Trends & Best Practices

Explore CPG Research Trends & Best Practices

Explore CPG Research Trends & Best Practices

Blog

Webinar

Case Study

Webinar

Case Study

Social Media Context Testing

Simulate Instagram, TikTok, and YouTube feeds to test ad resonance in real-world settings.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

No credit card needed. Start exploring in minutes.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

No credit card needed. Start exploring in minutes.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

No credit card needed. Start exploring in minutes.