Design Shopping Experiences That Convert, Emotionally and Visually
Make Every Product Decision
Consumer-Backed
Design Shopping Experiences That Convert, Emotionally and Visually
Entropik helps leading retail and e-commerce brands optimise websites, product pages, and ad creatives using real attention, emotion, and behaviour data, so every click leads to conversion.
Entropik helps leading retail and e-commerce brands optimise websites, product pages, and ad creatives using real attention, emotion, and behaviour data, so every click leads to conversion.
Entropik helps leading retail and e-commerce brands optimise websites, product pages, and ad creatives using real attention, emotion, and behaviour data, so every click leads to conversion.
Trusted by Retail & E-commerce Brands
Trusted by Retail & E-commerce Brands
Trusted by Retail & E-commerce Brands
More Traffic, Less Conversion?
You’re Not Seeing the Full Picture
More Traffic, Less Conversion? You’re Not Seeing the Full Picture
In retail and e-commerce, traditional tools miss the emotional and attention gaps that drive bounce, abandonment, and poor campaign performance.
In retail and e-commerce, traditional tools miss the emotional and attention gaps that drive bounce, abandonment, and poor campaign performance.
Clicks Don’t Show What Users Feel
High bounce rates often come from emotional friction that standard analytics miss.
Product Pages Aren’t Grabbing Attention
If users can’t find what matters, they won’t add to the cart.
Mobile Experiences Are Falling Short
Frustration on smaller screens leads to abandonment and lost sales.
Creative Guesswork Hurts Campaign ROI
Ads that don’t emotionally connect waste budgets before they even convert.
Clicks Don’t Show What Users Feel
High bounce rates often come from emotional friction that standard analytics miss.
Product Pages Aren’t Grabbing Attention
If users can’t find what matters, they won’t add to the cart.
Mobile Experiences Are Falling Short
Frustration on smaller screens leads to abandonment and lost sales.
Creative Guesswork Hurts Campaign ROI
Ads that don’t emotionally connect waste budgets before they even convert.
Clicks Don’t Show What Users Feel
Product Pages Aren’t Grabbing Attention
Mobile Experiences Are Falling Short
Creative Guesswork Hurts Campaign ROI
Smarter Testing for Every Touchpoint in the Purchase Journey
Smarter Testing for Every Touchpoint in the Purchase Journey
Smarter Testing for Every Stage of the CPG Journey
From product discovery to checkout, Entropik helps you fine-tune digital journeys to increase conversions, engagement, and order value.
From product discovery to checkout, Entropik helps you fine-tune digital journeys to increase conversions, engagement, and order value.
From product discovery to checkout, Entropik helps you fine-tune digital journeys to increase conversions, engagement, and order value.
Website Conversion Optimisation
Use attention heatmaps and gaze paths to pinpoint areas of drop-off and distraction across desktop and mobile flows.
Shopper Journey Insights Across Channels
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Website Conversion Optimisation
Use attention heatmaps and gaze paths to pinpoint areas of drop-off and distraction across desktop and mobile flows.
Shopper Journey Insights Across Channels
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Website Conversion Optimisation
Use attention heatmaps and gaze paths to pinpoint areas of drop-off and distraction across desktop and mobile flows.
Shopper Journey Insights Across Channels
Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.
Product Page Testing
Measure emotional impact, information clarity, and decision confidence to optimise layout, content, and call-to-actions.
Shopping Cart Optimisation
Uncover friction in your cart and checkout process using emotion and behaviour analysis to reduce drop-offs, boost completions.
Mobile Experience Improvement
Test mobile-first journeys to ensure fast, frustration-free shopping, especially for key touchpoints like search, filters, and checkout.
Test mobile-first journeys to ensure fast, frustration-free shopping.
Ad & Campaign Effectiveness
Pre-test creative assets using Emotion AI to identify the ads that resonate and drive higher recall and conversions.
Pre-test creative assets using Emotion AI to identify the ads that resonate and drive higher recall and conversions.
Smarter Retail Testing.
Powered by Emotion and Attention AI.
Entropik’s AI platform goes deeper than surface metrics, revealing how shoppers think, feel, and act across digital journeys.
Webcam-Based Eye Tracking
Get visual attention insights without specialised hardware.
Webcam-Based Eye Tracking
Get visual attention insights without specialised hardware.
Webcam-Based Eye Tracking
Get visual attention insights without specialised hardware.
Emotion AI
Detect trust, hesitation, or delight in real-time as users interact.
Emotion AI
Detect trust, hesitation, or delight in real-time as users interact.
Emotion AI
Detect trust, hesitation, or delight in real-time as users interact.
Heatmaps & AOIs
Identify what’s working visually and what’s not.
Heatmaps & AOIs
Identify what’s working visually and what’s not.
Heatmaps & AOIs
Identify what’s working visually and what’s not.
Cross-Device Testing
Optimise flows across mobile, desktop, and tablet.
Cross-Device Testing
Optimise flows across mobile, desktop, and tablet.
Cross-Device Testing
Optimise flows across mobile, desktop, and tablet.
Creative Testing & Benchmarking
Know which campaign will perform, before you spend a dollar.
Creative Testing & Benchmarking
Know which campaign will perform, before you spend a dollar.
Creative Testing & Benchmarking
Know which campaign will perform, before you spend a dollar.
Where Emotion Meets Conversion
Where Emotion Meets Conversion
Retail and e-commerce teams use Entropik to create emotionally intelligent experiences that reduce bounce, increase engagement, and lift order value at every step of the buyer journey.
Retail and e-commerce teams use Entropik to create emotionally intelligent experiences that reduce bounce, increase engagement, and lift order value at every step of the buyer journey.
35
%
increase in conversion rates by identifying and eliminating UX friction in real time
40
%
improvement in mobile engagement through better testing of navigation, visuals, and CTAs
25
%
higher average order value by optimising product pages and shopper flows for emotional clarity and trust
Resources to Convert Browsers into Buyers
Resources to Convert Browsers
into Buyers
Resources to Convert Browsers into Buyers
Blog
Webinar
Case Study
Video Library
Case Study
Social Media Context Testing
Simulate Instagram, TikTok, and YouTube feeds to test ad resonance in real-world settings.
Designed for What Shoppers See and Feel
Use Emotion AI and eye tracking to turn browsers into loyal buyers. Validate every decision before it impacts revenue.
No credit card needed. Start exploring in minutes.
Designed for What Shoppers See and Feel
Use Emotion AI and eye tracking to turn browsers into loyal buyers. Validate every decision before it impacts revenue.
No credit card needed. Start exploring in minutes.
Designed for What Shoppers See and Feel
Use Emotion AI and eye tracking to turn browsers into loyal buyers. Validate every decision before it impacts revenue.
No credit card needed. Start exploring in minutes.
