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Design Shopping Experiences That Convert, Emotionally and Visually

Make Every Product Decision
Consumer-Backed

Design Shopping Experiences That Convert, Emotionally and Visually

Entropik helps leading retail and e-commerce brands optimise websites, product pages, and ad creatives using real attention, emotion, and behaviour data, so every click leads to conversion.

Entropik helps leading retail and e-commerce brands optimise websites, product pages, and ad creatives using real attention, emotion, and behaviour data, so every click leads to conversion.

Entropik helps leading retail and e-commerce brands optimise websites, product pages, and ad creatives using real attention, emotion, and behaviour data, so every click leads to conversion.

Trusted by Retail & E-commerce Brands

Trusted by Retail & E-commerce Brands

Trusted by Retail & E-commerce Brands

More Traffic, Less Conversion?
You’re Not Seeing the Full Picture

In retail and e-commerce, traditional tools miss the emotional and attention gaps that drive bounce, abandonment, and poor campaign performance.

In retail and e-commerce, traditional tools miss the emotional and attention gaps that drive bounce, abandonment, and poor campaign performance.

Clicks Don’t Show What Users Feel

High bounce rates often come from emotional friction that standard analytics miss.

Product Pages Aren’t Grabbing Attention

If users can’t find what matters, they won’t add to the cart.

Mobile Experiences Are Falling Short

Frustration on smaller screens leads to abandonment and lost sales.

Creative Guesswork Hurts Campaign ROI

Ads that don’t emotionally connect waste budgets before they even convert.

Clicks Don’t Show What Users Feel

High bounce rates often come from emotional friction that standard analytics miss.

Product Pages Aren’t Grabbing Attention

If users can’t find what matters, they won’t add to the cart.

Mobile Experiences Are Falling Short

Frustration on smaller screens leads to abandonment and lost sales.

Creative Guesswork Hurts Campaign ROI

Ads that don’t emotionally connect waste budgets before they even convert.

Clicks Don’t Show What Users Feel

Product Pages Aren’t Grabbing Attention

Mobile Experiences Are Falling Short

Creative Guesswork Hurts Campaign ROI

Smarter Testing for Every Touchpoint in the Purchase Journey

Smarter Testing for Every Touchpoint in the Purchase Journey

Smarter Testing for Every Stage of the CPG Journey

From product discovery to checkout, Entropik helps you fine-tune digital journeys to increase conversions, engagement, and order value.

From product discovery to checkout, Entropik helps you fine-tune digital journeys to increase conversions, engagement, and order value.

From product discovery to checkout, Entropik helps you fine-tune digital journeys to increase conversions, engagement, and order value.

Website Conversion Optimisation

Use attention heatmaps and gaze paths to pinpoint areas of drop-off and distraction across desktop and mobile flows.

Shopper Journey Insights Across Channels

Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.

Website Conversion Optimisation

Use attention heatmaps and gaze paths to pinpoint areas of drop-off and distraction across desktop and mobile flows.

Shopper Journey Insights Across Channels

Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.

Website Conversion Optimisation

Use attention heatmaps and gaze paths to pinpoint areas of drop-off and distraction across desktop and mobile flows.

Shopper Journey Insights Across Channels

Decode attention flow in-store, on ecommerce platforms, and across mobile to identify gaps, confusion, or friction in real time.

Product Page Testing

Measure emotional impact, information clarity, and decision confidence to optimise layout, content, and call-to-actions.

Shopping Cart Optimisation

Uncover friction in your cart and checkout process using emotion and behaviour analysis to reduce drop-offs, boost completions.

Uncover friction in your cart and checkout process using emotion and behaviour analysis to reduce drop-offs, boost completions.

Mobile Experience Improvement

Test mobile-first journeys to ensure fast, frustration-free shopping, especially for key touchpoints like search, filters, and checkout.

Test mobile-first journeys to ensure fast, frustration-free shopping.

Ad & Campaign Effectiveness

Pre-test creative assets using Emotion AI to identify the ads that resonate and drive higher recall and conversions.

Ad & Campaign Effectiveness

Pre-test creative assets using Emotion AI to identify the ads that resonate and drive higher recall and conversions.

Smarter Retail Testing.
Powered by Emotion and Attention AI.

Entropik’s AI platform goes deeper than surface metrics, revealing how shoppers think, feel, and act across digital journeys.

Webcam-Based Eye Tracking

Get visual attention insights without specialised hardware.

Webcam-Based Eye Tracking

Get visual attention insights without specialised hardware.

Webcam-Based Eye Tracking

Get visual attention insights without specialised hardware.

Emotion AI

Detect trust, hesitation, or delight in real-time as users interact.

Emotion AI

Detect trust, hesitation, or delight in real-time as users interact.

Emotion AI

Detect trust, hesitation, or delight in real-time as users interact.

Heatmaps & AOIs

Identify what’s working visually and what’s not.

Heatmaps & AOIs

Identify what’s working visually and what’s not.

Heatmaps & AOIs

Identify what’s working visually and what’s not.

Cross-Device Testing

Optimise flows across mobile, desktop, and tablet.

Cross-Device Testing

Optimise flows across mobile, desktop, and tablet.

Cross-Device Testing

Optimise flows across mobile, desktop, and tablet.

Creative Testing & Benchmarking

Know which campaign will perform, before you spend a dollar.

Creative Testing & Benchmarking

Know which campaign will perform, before you spend a dollar.

Creative Testing & Benchmarking

Know which campaign will perform, before you spend a dollar.

Where Emotion Meets Conversion

Where Emotion Meets Conversion

Retail and e-commerce teams use Entropik to create emotionally intelligent experiences that reduce bounce, increase engagement, and lift order value at every step of the buyer journey.

Retail and e-commerce teams use Entropik to create emotionally intelligent experiences that reduce bounce, increase engagement, and lift order value at every step of the buyer journey.

35

%

increase in conversion rates by identifying and eliminating UX friction in real time

40

%

improvement in mobile engagement through better testing of navigation, visuals, and CTAs

25

%

higher average order value by optimising product pages and shopper flows for emotional clarity and trust

Resources to Convert Browsers into Buyers

Resources to Convert Browsers into Buyers

Resources to Convert Browsers into Buyers

Blog

Webinar

Case Study

Webinar

Case Study

Social Media Context Testing

Simulate Instagram, TikTok, and YouTube feeds to test ad resonance in real-world settings.

Designed for What Shoppers See and Feel

Use Emotion AI and eye tracking to turn browsers into loyal buyers. Validate every decision before it impacts revenue.

No credit card needed. Start exploring in minutes.

Designed for What Shoppers See and Feel

Use Emotion AI and eye tracking to turn browsers into loyal buyers. Validate every decision before it impacts revenue.

No credit card needed. Start exploring in minutes.

Designed for What Shoppers See and Feel

Use Emotion AI and eye tracking to turn browsers into loyal buyers. Validate every decision before it impacts revenue.

No credit card needed. Start exploring in minutes.