Oatly’s Lavish Coffee Upgrade: A Decode of the Hype
Overall Score
48.21/100
Highest Focus
The ad’s focus peaked at 84.55 (7s) when the bold text “even parking lot coffee” took center stage, instantly grabbing maximum focus.
Lowest Focus
Focus dropped to its lowest (53.19 at 16s) as an overload of on-screen elements diluted viewer focus.
Highest Clarity
Clarity peaked at 63.34 (18s) when the waiter elegantly detailed the donut options, adding a touch of sophistication to the moment.
Lowest Clarity
Clarity hit its lowest point (50.19 at 22s) when the band performed in the middle of the parking lot, creating a moment of confusion about its relevance.
Highest Attention
Viewer attention peaked at 58.67 (26s) when the tagline and Oatly creamer box took center stage, wrapping up the commercial with a lasting impression.
Lowest Attention
Attention hit its lowest point (19.93 at 25s) when the tagline was disrupted by the slow, distracting hand movement of the person placing the Oatly creamer pack.
Summary
Oatly’s latest campaign takes an ordinary coffee run and elevates it to pure extravagance. Set in a strip mall parking lot, the ad features tuxedoed waiters, a string quartet, and an ice sculpture, proving that Oatly’s oat milk creamers can make any moment feel indulgent. The campaign’s highest focus (84.55 at 7s) came when “even parking lot coffee” appeared on screen, making the message instantly clear. Clarity peaked at 63.34 (18s) when the waiter dramatically listed donut options, reinforcing the upscale, quirky tone. However, attention dipped to 19.93 (25s) as the Oatly creamer pack was slowly placed, briefly disrupting engagement. With an average percentage seen of 28.87, many viewers dropped off before the final branding moment. By mixing humor, theatrics, and storytelling, Oatly turns a simple product revamp into an unforgettable, playful experience.
The Commercial
Heatmap Video
Fogmap Video
Suggestion for Improvement
Strengthen Viewer Retention:With an average percentage seen of 28.87%, many viewers dropped off before the final branding moment. A stronger hook in the opening seconds or a more engaging mid-section could help sustain attention.
