Shane Gillis x Bud Light | Wrong Commercial | Rightly Decoded
Overall Score
51.73/100
Highest Focus
The ad achieved its highest focus score of 87.07 at the 11-second mark, when the guy was looking at the lady and suddenly shifted his focus to the ceiling.
Lowest Focus
The lowest focus score, 36.45, was observed at the 63rd second, when two of the guys are doing a high five and the scene looks a little distorted with the visuals.
Highest Clarity
Clarity peaked with 92.68 at the 3-second mark, when the scene consisted of a hand model spraying the bottle of scent. With only one object in the frame, the clarity was clear and simple.
Lowest Clarity
The lowest clarity score of 38.67 was recorded at 73 seconds, likely due to an overload of text and elements on the screen.
Highest Attention
Viewer attention peaked at 70.1 at the 74 second mark, driven by dynamic visuals on screen, including multiple elements on screen and the background that made the audience to be highly attentive.
Lowest Attention
The lowest attention score of 16.85 was recorded at 11 seconds, likely due to sudden shift in camera angles between the two scenes.
Summary
Bud Light's latest college football campaign, Wrong Commercial, featuring comedian Shane Gillis, effectively blends humor and relatability to capture viewer attention. The ad starts with a high-fashion parody but quickly shifts gears when Gillis humorously realizes he’s in the wrong commercial, breaking the fourth wall. This transition to a laid-back football watch party resonates well, earning a high focus score of 87.07 and exceptional clarity at 92.68, reflecting its strong storytelling and comedic appeal. However, the ad struggles with an attention score of 16.85 and a low percentage seen at 29.66, suggesting that early engagement and pacing could be improved. Optimizing the opening seconds to grab and hold viewer attention more effectively could help boost these metrics.
The Commercial
Heatmap Video
Fogmap Video
Suggestion for Improvement
Shorten or Simplify the Transition:The dramatic shift from the cologne parody to Gillis might feel disjointed or too slow for some viewers. Streamlining this transition could make the ad’s tone clear earlier, increasing attention and focus.
