Lead Generation Survey Template

���Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.��� ��� Eric Bower

A lead generation survey template is like a pre-designed questionnaire created to gather information about potential customers or leads. It typically includes questions that help identify and qualify individuals or businesses interested in a product or service. Think of it as a tool designed to understand a target audience better and convert potential leads.

When Should I Use This Lead Generation Survey Template?

There are several scenarios when brands use a lead generation survey. Let us look at some of the common ones:

New Product Launch: You must get information about the target audience with a new launch. This survey can help you understand potential customer needs and interests to help you build a target audience.

Targeted Campaigns: Be it marketing or email campaigns, a survey helps you identify potential leads based on their preferences and behaviors. You can even use it to qualify your leads further down the sales funnel.

Event Registrations: You can ensure an event is tailored to the attendees' interest by using this survey to gather information about them, connect, and nurture the connections at a later point.

Website Visitors: Capture leads by engaging visitors through a survey and encouraging them to provide contact information or feedback.

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How do you use this Lead Generation Survey Template?

Follow the steps below to conduct a Lead Generation survey on Decode platform:

Step 1: Log in to the Decode platform to access the dashboard homepage.

Step 2: Go to the left panel and select the Research button to get predefined template options for Qualitative and Quantitative research.

Step 3: Select the Lead Generation Survey block under Survey template options.

Step 4: Upon selecting, a dialog box will pop up. Click on the Use This Template button to get started.

Step 5: A draft version of the study with a Welcome Page is now in front of you. You can add a test description on the page for the users. On the top left, type in the name.

Step 6: The left panel includes different block options for the survey. Adding, deleting, and rearranging blocks can also be customised further. The right panel contains properties, design, and logic options for changing layouts, colours, etc. For example, you can replace the existing image on the welcome page and add a more relevant one.

Step 7: Click on blocks like Multiple Choice, Paragraph, Linear scale, etc., on the left to add your questions and answer options, or add predefined sample survey questions as available on the template. Since the template is entirely customizable, add, delete, and change blocks and questions as required.

Once a test is set up, you can preview and publish the test with buttons available on the top right of the page. This can be shared with internal or external respondents through a test link or QR code.

Best Practices for Lead Generation Survey Template

1. Define Clear Objectives: Your goals for lead generation before crafting survey questions should be very clearly outlined to ensure you get to-the-point, accurate insights.

2. Keep it Concise: Ensure you have a short and sweet questionnaire to maximize response rates. A long questionnaire can come off as tedious and lead to respondents losing interest.

3. Targeted Audience: Identify if your consumer interests and behavior align with your product and target your audience accordingly.

4. Incentivize Participation: Offer rewards like discounts or exclusive content for users to boost survey participation and attract potential leads.

5. Mobile Optimization: Optimize your survey for mobile devices and make it convenient for respondents to participate in the survey from different platforms to maximise responses.

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