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Synthetic Audience is now available on AI Creative Insights

June 5, 2026

AI-Powered Behavioral Insights

AI-Powered Behavioral Insights

AI-Powered Behavioral Insights

Heatmap of product in creative insights platform
Understand how participants behave, not just what they say

Knowing what a participant said only tells half the story. Behavioral Insights brings together behavioral, conversational, and communication signals for an individual interview:

Behavioral Journey, tracking how participant behavior changes throughout the interview, with peaks and dips tied back to what was being discussed at that moment

Behavioral Metrics, scoring Confidence, Engagement, Hesitation, Cognitive Load, and Decision Readiness, each with its own AI confidence level

Conversation Dynamics, covering talk ratio, response time, reflection time, pauses, and interruptions

Communication Style, identifying a participant's primary and secondary style across Analytical, Reflective, Emotional, Assertive, and Reserved

Every measure links back to the recording, so a behavioral shift is one click away from the moment that caused it. 


From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.