Audience-Based AI Creative Insights

AI Creative Insights now evaluates a creative through the lens of a selected synthetic audience instead of a generic view. Choose an existing audience, or build one while uploading creatives, and it carries through the whole workflow:

Audience Overview, with an Audience Fit Score, top and bottom performing personas, and an AI summary

Persona-level insights, with observations, predicted strengths, areas of concern, and recommendations

Audience Comparison, measuring Decode Score, Attention, Engagement, and Clarity across audiences side by side

From there, researchers can launch a study directly from the report, with the selected audience carried automatically into study creation.