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Synthetic Audience is now available on AI Creative Insights

June 5, 2026

Configurable Likert Scale Labels

Configurable Likert Scale Labels

Configurable Likert Scale Labels

Heatmap of product in creative insights platform
Custom labels for 1–5 and 1–7 scales

Plain numeric scales don't always give respondents enough context to answer confidently. Researchers can now set custom labels on Likert Scale questions, on both 1 to 5 and 1 to 7 scales, for every point or just the key anchors like Strongly Disagree to Strongly Agree. Labels carry through Preview Mode, Tester View, and mobile, so the improved clarity holds everywhere a participant sees the question. 

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.