Audience Comparison & Study Workflow

A dedicated Audience Comparison view lets researchers see how multiple synthetic audiences are predicted to respond to the same creative side by side, comparing metrics such as Decode Score, Audience Fit, Attention, Engagement, and Clarity. This makes it easier to identify which audience is the best fit for a given campaign before committing to it.

Beyond just showing performance, AI Creative Insights now also gives audience-specific recommendations explaining why a creative works well for a particular segment and where it could be improved. Researchers can then move straight from this report into launching a full Decode study, with the selected synthetic audience automatically carried into the study setup — connecting AI Creative evaluation directly to the next stage of research instead of treating them as two separate steps.