Audience-Based AI Creative Insights

AI Creative Insights now supports Audience-Based Creative Evaluation, letting researchers evaluate a creative from the perspective of a specific synthetic audience rather than getting one generalised assessment. While uploading creatives for evaluation, researchers can now select an existing synthetic audience or create a new one, and that audience is carried through the entire evaluation, so every insight, recommendation, and prediction is generated specifically in that audience's context.

Each evaluation now opens with a dedicated Audience Overview, giving a high-level summary of how the creative performed for that audience — including the audience selected, how many personas were evaluated, an overall Audience Fit Score, and the highest- and lowest-performing personas, alongside an AI-generated explanation of the predicted response. Researchers can then drill down into individual personas to see detailed observations, Audience Fit, predicted strengths, areas of concern, and specific recommendations for that segment, making it easier to see how a creative's messaging lands differently across different customer segments.