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Synthetic Audience is now available on AI Creative Insights

Aug 13, 2026

Context-Aware AI Moderator

Context-Aware AI Moderator

Context-Aware AI Moderator

Heatmap of product in creative insights platform
Moderator reads your shared screen during interviews

The AI Moderator can now understand what a participant is viewing on their shared screen and use that as context during the conversation, rather than working from the transcript alone. This lets the moderator ask more relevant follow-up questions based on what's actually happening on the participant's screen at that moment.

This works across websites, prototypes, Figma experiences, presentations, documents, images, videos, and other shared applications, with the moderator able to understand visible elements on screen and combine that with the ongoing conversation to generate more relevant probes — reducing the need for generic, one-size-fits-all follow-up questions during usability, concept, and media testing.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.