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Synthetic Audience is now available on AI Creative Insights

Jul 10, 2026

Improved Mouse Tracking & AOI Reliability

Improved Mouse Tracking & AOI Reliability

Improved Mouse Tracking & AOI Reliability

Heatmap of product in creative insights platform
More consistent answers even with sparse data

Quant Copilot's reliability has been improved specifically for Mouse Tracking and Area of Interest queries, particularly in studies where the available data is limited or sparse. It can now more consistently recognise, interpret, and surface Mouse Tracking and AOI data across the relevant Media and UX research blocks where this kind of data appears.

This means AI-generated answers are more dependable even when fewer data points are available to work with, which matters most in studies that don't generate a large volume of tracking data to begin with. Mouse Tracking and AOI-related queries are now also handled more consistently across the different research experiences that support them, reducing the chance of researchers getting an inconsistent answer simply because a given study's dataset happened to be smaller than usual.

From Emotion to Action, With Insights That Speak Your Language.

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From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.

From Emotion to Action, With Insights That Speak Your Language.

Start turning customer signals into smarter decisions.