Multiple Stimuli for AI Interviews

AI-Moderated Interviews now support attaching multiple stimuli to a single research goal, letting researchers evaluate several concepts, creatives, prototypes, or designs while keeping the discussion centred on one unified objective. Researchers can attach and manage multiple stimuli within a single interview goal, making it possible to evaluate several concepts as part of the same conversation rather than needing a separate goal for each one.

Each stimulus can be given its own presentation order and display settings, so researchers have more control over how these assets are introduced during the interview. The AI Moderator automatically brings up the right stimulus at the right point in the conversation and uses it as context, while still keeping the discussion aligned with the overall research objective. The interview also supports smooth transitions between stimuli, so participants can move between evaluating different assets without breaking the flow of conversation, and if a participant reconnects mid-interview, the correct active stimulus is restored so the session can continue where it left off.