Synthetic Audience Manager

Decode now introduces Synthetic Audience Manager, a centralised workspace for creating, organising, and managing reusable synthetic audiences for AI Creative Insights. Instead of building an audience from scratch for every evaluation, researchers can maintain a structured audience library that gets reused across multiple AI Creative studies, keeping evaluations consistent while cutting down on repeated setup work.

Creating a synthetic audience is now a guided experience, where researchers configure details such as market, language, and other supporting information to define a reusable audience group. Each audience can also contain multiple personas, so researchers can represent different customer segments within the same audience. Personas can be created and managed independently while still staying grouped under their shared audience, giving more flexibility when evaluating a creative across several distinct customer segments at once.